This Could Work

Creator marketing stole the show at Cannes Lions—and Tubi’s SVP of B2B Marketing Cynthia Clevenger is here to explain why. In this special-edition micro-episode from the 2026 Cannes Lions International Festival of Creativity, host Will Trowbridge sits down with Cynthia at the Tubi Cabana to unpack the biggest stories, creative risks, and culture-shaping campaigns marketers need to be paying attent...

Nic Hill has spent the last decade helping brands evolve from traditional spots to immersive, interactive experiences. As co-founder and Chief Innovation Officer at Sawhorse, he’s worked with Walmart, Alo, and other major brands to build worlds on platforms like Roblox and Fortnite that audiences actually choose to spend time in. In this episode, Nic joins host Will Trowbridge to unpack how Sawhor...

Abby Ho has built her career at the intersection of fandom, social, and storytelling. As VP of Digital & Social at Disney Branded Television, she leads campaigns that help fans discover, connect with, and stay engaged with some of the most beloved franchises in the world, including Percy Jackson, Bluey, and Mickey Mouse Clubhouse. In this episode, Abby joins Will Trowbridge to share how she we...

Nick Borenstein has dedicated his career to celebrating the best of the internet. As the General Manager of The Webby Awards, he oversees the most prestigious and competitive awards for digital creativity, honoring everyone from independent creators to global brands. In this episode, Nick joins Will Trowbridge to discuss what it actually takes to win a Webby and how the internet's creative bar...

Monica Austin has built her career by following her curiosity into the heart of shifting industries. As the current SVP and Chief Marketing Officer at Blizzard, she oversees global marketing for iconic franchises like World of Warcraft, Diablo, and Overwatch. In this episode, Monica joins Will Trobridge to discuss her journey from traditional entertainment to Silicon Valley giants. They dive deep...

Independent agencies aren’t the scrappy underdogs anymore—they’re the ones pushing the industry forward. In this episode, host Will Trowbridge sits down with Doug Zanger, founder and editor-in-chief of Indie Agency News, a member-first platform built as a true home for independent agencies across advertising, marketing, and production. They dig into how Indie Agency News is tapping into a real cha...

When your brand becomes a meme (in a good way) you know something’s working. In this episode, This Could Work host Will Trowbridge sits down with Celeste Roque, Head of Social at Tubi to unpack the bold, fandom-fueled strategy behind one of streaming’s most talked-about brands. From cultivating an unapologetically chaotic voice to tapping into hyper-niche communities, Tubi proves that when you tru...

“You have to be a little bit crazy to start your own business and think ‘this could work.’”  Kevin Prince has quite literally done it *all* in Hollywood. From cutting his teeth as an NBC Page to building a career in entertainment marketing at CBS News, Netflix, Gawker, Showtime, and more.  Now, as a 360 creative marketing executive and co-founder of Heads In The Sky (the very first creative drone...

If you’ve been waiting for a sign from the universe before taking that big career leap, let Michael Hundgen’s story be it.  Former Survivor producer turned VP of Creative at Walt Disney Imagineering, Michael Hundgen joins This Could Work to share his unconventional journey and explain how trusting his gut led him to the most inspiring work of his career.  This Could Work, hosted by Saylor CEO Will...

  Former marketing executive Jayde I. Powell joins This Could Work to share the story behind one of the boldest moves in her career: walking away from a full-time role to bet completely on herself as a creator. In this episode, Jayde talks candidly about what it really feels like to leave the safety of a steady job, how she knew it was time to make the leap, and the mindset shifts that helped her...

Myles Worthington, founder of Worthi, joins host Will Trowbridge to share the truly wild story of how he left his career at Netflix behind in order to launch his own agency. Worthi, a full-service marketing, creative and communications agency, works to help brands connect with underestimated audiences.  This Could Work is a podcast where we celebrate creative risk taking and the people shaping the...

Marc Simons, co-founder of Giant Spoon , joins the pod for the inaugural episode of This Could Work to discuss taking a giant leap into entrepreneurship and what his agency learned through the pandemic and beyond. This Could Work is a podcast where we celebrate creative risk taking and the people shaping the future of brands. Host Will Trowbridge, founder of creative agency Saylor , sits down with...

This Could Work is a podcast about bold ideas and the people crazy enough to chase them. Host Will Trowbridge, founder of creative agency Saylor, sits down with founders and creatives to explore the real stories behind big leaps — no fluff, just the highs, lows, and everything in between.