The Winding Road

Do you ever wonder how to keep the momentum going when juggling a day job and a side project? This week, Nathan and Travis share their experiences with this very thing. While working on a contract with the University of Oxford, Nathan has also been developing his side project, Dadversity. He brings invaluable insights about the importance of consistency, especially when it comes to maintaining a d...

Kenny Soto joins host, Travis Scott, on the Winding Road Careers podcast. Kenny is a seasoned marketing leader and growth-focused professional with over eight years of experience in developing and implementing effective digital marketing campaigns. He has worked with clients such as JP Morgan Chase Bank, Buzzfeed, and Ray Dalio. He is also the host of the People of Digital Marketing podcast. In th...

Lindsay has had a fascinating career. She started out working for startups during the frenzied dot com era, got burned out right before the "dot bomb" happened and went back to school to earn a teaching certificate. She was a teacher at Oakland Unified for four years before burning out (the typical timeframe for teacher burnout) and was asked to come work in marketing for an entrepreneur she had w...

Gaby Israel Grinberg is the Co-Founder and Chief Experience Officer at Proofpoint Marketing . She is also the co-host of the podcast, The Master Marketer Show . Gaby and I talked about:  What she learned early in her career that has stuck with her Perseverance through personal and professional tragedy and adversity The importance of employer transparency Follow Winding Road Careers: Website: https...

Sometimes we think of a career change as being a 180 from what we were previously doing. However, a common pivot is to make an adjacent change. An adjacent career change is moving into something that already 'touches' what you're already doing. It's not something completely different. Dan Cafiero called it "evolving with the market." He started out in digital advertising and event planning and eve...

April Rinne is a futurist and the author of Flux: 8 Superpowers for Thriving in Constant Change. If there's anything that's been a constant over the past few years for just about everyone, it's change- and big change.  There's good change - the kind we opt into. That change is relatively easy. Then there's bad change - the kind that blindsides us and drives us down the spiral of worst-case scenari...

In Part 1 of my interview with Joel , he talked about how he's built a huge following on social that now gets him paid to produce content. In Part 2, we shifted gears to talk about his experience as a recruiter and what you can do to get noticed and land interviews after you've made a career change. Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.in...

In Part 1 of my interview with Joel Lalgee , he breaks down how he has grown his LinkedIn following to over 190K followers in just a few years.  Not only has he built a huge following on LinkedIn, but he's done the same on TikTok and Twitter.  Now he gets paid to produce content.  If that's something you aspire to, you're gonna want to give this a listen. Follow Winding Road Careers: Website: http...

All anyone can talk about right now is AI and ChatGPT which leads me to the question:  Is it even worth it to try to become a better writer? The short answer is: yes. If you agree and want to become better at copywriting or want to pivot into copywriting, this episode is for you. Brannan Sirratt is a non-fiction book coach and editor. She was the editor of my book, Think Differently , and will be...

Have you ever left a conference feeling like you could have done a better job at meeting people? Yeah, me too. That's why I wanted to talk with Robbie about his book Croissants vs Bagels   where he talks about this very thing. A week after our interview I was going to be attending a conference/tradeshow and Robbie offered some tips on how to approach it and what to do in certain, inevitable situat...

Making a pivot is always challenging.  The differences between sales and marketing can make this pivot even more challenging. Alexis Scott breaks down how she made the pivot and what she's learned along the way. Connect with Alexis on LinkedIn Her company, Workspan Follow Winding Road Careers: Website: https://www.windingroadcareers.com/ Instagram: https://www.instagram.com/windingroadcareers/ Lin...

Like many marketers right now, Emily Mireault became a RIF casualty and was suddenly in the market for a new role. After applying to numerous roles in the traditional "spraying and praying" fashion, she decided to do something different. She decided to go all in on using LinkedIn to organically find her next role. Find out what she did and how it worked in this episode of the Winding Road Careers...

Changing jobs and companies is tough. Most of the time, we jump from one right into the other with barely a break.  Mallory Lee wanted to change that, so during her interviews, she asked to take a mini-sabbatical between roles- and the companies agreed. She is now the VP of Operations at Nylas, which means she also moved into a completely different type of business. She needed to learn a new custo...

In this episode of the Winding Road podcast, I  welcome Ryan Gunn, a senior marketing operations consultant at Aptitude 8, a consultancy focused on marketing automation and HubSpot. Ryan reflects on his whirlwind first three months on the job, discussing the combination of learning a lot and feeling like an imposter among the highly knowledgeable team at Aptitude. We talk about: Marketing automati...

Welcome to this week's episode of the Winding Road Podcast; today’s guest is Jenny Blake. We say hello to Jenny again to talk about serendipity because our last conversation got caught short (listen to Ep_41); we chat about what we think serendipity is, how it works, and how we can open ourselves to it. Jenny Blake is an author and podcaster who loves helping people move from friction to flow thro...

If you have a non-linear career path, you're all but guaranteeing that you're throwing your resume down a black hole when you apply to jobs and lead with your resume.  In this episode, I give you the framework to never have to do this again. Topics discussed: I made a promise to myself that if I had to look for another job, for whatever reason, I was not going to find it leading with my resume. Fi...

Welcome to this week's episode of the Winding Road Podcast; today’s guest is Dorie Clark. Dorie has been named one of the Top 50 business thinkers in the world by Thinkers50. She is a keynote speaker and teaches executive education at Duke University.   She is also the Wall Street Journal bestselling author of The Long Game , Entrepreneurial You , Reinventing You and Stand Out , named the #1 Leade...

In today's podcast, we chat with Evan Dunn Director of Growth Marketing at Syncari. From social work to writing poetry and creative writing to marketing Evan has had a unique career journey . Evan believes in creating conversations that grow revenue. Topics discussed: A family journal Marketing copywriting ….and poetry? Raising over $400,000 in Kickstarter funds,  Growing over 50,000 followers on...

In this week's episode, I chat with Stacey Danheiser who pivoted from marketing within Fortune 500 companies to building and running her own company.  This episode is like free mentoring and is a must listen for new and experienced marketers alike- especially if you’re an early-career marketer. She provides some insight that will help marketers navigate how marketing works within their companies a...

In early 2021, Heather took a Director of Marketing role at a startup only to find herself laid off about 60 days later because the company wasn’t ready for marketing. This was the best thing that had ever happened to her because it forced her to reflect on what she enjoyed doing and where she wanted to take her career. She had always been interested in the technology and process side of marketing...

How to keep going when you want to give up. That’s what many of us want to know when we’re in the middle of a career pivot or just starting out in marketing or marketing ops. Robbie Swale is the author the book by that exact name - “How to Keep Going When You Want to Give Up” as well as “How to Start When You’re Stuck” Some of the things we talk about in this episode include: What’s more important...

This week's podcast is with my good friend Mason Cosby.  We chat about Mason's winding road from wanting to be a Pastor to now helping others get their dream jobs by utilizing Linkedin as a networking powerhouse. Mason is the Marketing Director at Gravity Global (formerly Mojo Media Labs) and acts as the marketing agency's "Research and Development" department. Through monthly workshops, weekly bl...

I wanted to talk about pivoting within constraints, whether self-imposed or not self-imposed but my guest and I went off on a compelling tangent about whether or not you need to be on social media to survive as a business. In this week's episode of the Winding Road podcast I speak again with Dayna Del Val a return guest.  Dayna lives in Fargo North Dakota and is the President & CEO of The Arts...

Let's face it, for some of us, time is more valuable than money. We would take a pay cut to gain more time. But what if you're trying to pivot into a new field and you need to carve out time to learn? What if you've spun up a side project to help you make the pivot or increase your income? What if you took the leap and are now a solopreneur trying to do everything? Where is this time going to come...

Chris Roche has gone from an intern to CRO to founding a successful business (Catalyst Consulting)-  all in about 6 years. In this episode, he shares how he moved up the marketing career ladder so fast.  He also shares insight into why he thinks starting his career in sales has made him a better marketer. Things Mentioned in the Show: Chris on LinkedIn Catalyst Consulting Follow Winding Road Caree...