The TDMA Download

There's a lot to love about marketing, and whether you're part of an agency, on the nonprofit side or the corporate world, the quality of the team and the leadership helping it run smoothing is EVERYTHING. Join Chief Marketing Officer Suzanne Reed of LBMC, a Tennessee leader in accounting and related business consulting services, as she shares her journey in this challenging career, and her perspe...

In this episode of The TDMA Download Podcast , Founder & CEO of the Tennessee Digital Marketing Association, Carrie Morgan, chats with Travis Swann, co-founder of Adams + Swann, a marketing agency in Murfreesboro, TN that specializes in advertising, creative, digital marketing and website design for small businesses looking to build a more cohesive brand and grow revenue. Travis shares his journey...

In this episode, host Carrie Morgan interviews Design Thinking expert Brent Taylor to explore how this human-centered approach can transform marketing. Brent shares insights on using empathy and user-centric problem-solving to create campaigns that resonate.   The discussion covers key Design Thinking principles, from identifying user challenges to defining problems and brainstorming creative solu...

In this TDMA Download episode, Host Carrie Morgan interviews Kari Brown, founder of ABH Connect, a Franklin-based marketing agency focused on helping small and mid-sized businesses access affordable, impactful digital strategies. Kari shares her journey to founding ABH Connect, motivated by a need she saw for agencies that cater to smaller budgets with highly personalized services. Kari discusses...

In this episode of The TDMA Download podcast, award-winning author and host Carrie Morgan interviews Adrienne Richardson, founder of Powerplay Media, to explore her impressive track record in Facebook advertising. With nearly 20 years of experience and over $90 million in client revenue generated through Meta ads, Adrienne breaks down the strategies that drive high performance. From building high-...

In this episode of The TDMA Download , host Carrie Morgan sits down with Marisa Cali, founder of Be Present, to delve into the exciting world of event management. A seasoned digital marketing and event strategist, Marisa shares her expertise on how virtual events have evolved into a powerful way for brands to forge meaningful connections with their audiences. From crafting a winning strategy to fl...

In this episode of The TDMA Download Podcast , host Carrie Morgan dives into the world of influencer marketing with special guest Emily Reynolds Bergh, the founder of R Public Relations + Creative. With over 15 years of experience in PR and marketing, Emily brings her expertise in crafting powerful stories and building impactful brands. Tune in to hear Emily's journey from freelance writer to laun...

In this episode of "The TDMA Download Podcast," host Carrie Morgan chats with Advisory Council Member Jarod Goenner from LocaliQ and the USA Today Network. Jarod brings a wealth of experience in digital marketing, blending traditional text marketing with the dynamic digital strategies required to manage a diverse portfolio of publications. With a background that keeps him at the forefront of the e...

In this insightful episode of "The TDMA Download Podcast," host Carrie Morgan welcomes Pamela Wilson, author of "Master Content Marketing" and "Master Content Strategy," and an early staff member of the iconic early adopter for establishing content marketing best practices, Copyblogger. Pamela shares her deep expertise in content marketing and how it drives awareness, sales, and retention. As the...

Join us for an inspiring episode of "The TDMA Download Podcast" as host Carrie Morgan chats with Trent Denson , the visionary behind Spread The Positive . Trent shares his passion for podcasting and his mission of "bringing light to what is going right." With over 12 years of dedication to this cause, Trent has transformed his approach while staying true to his core mission. In this episode, Trent...

In the latest episode of "The TDMA Download Podcast," host Carrie Morgan sits down with Heather Lodge, owner of The Hybrid CMO, to explore the impactful role of Content Marketing in today's business landscape. Listen in as Heather and Carrie discuss the critical importance of effective content marketing strategies for businesses, audience targeting, creating the right types of content, and these t...

In this episode of "The TDMA Download Podcast," host Carrie Morgan has an engaging conversation with Weston Wax, the founder of  Wax Eloquent and a third-generation business owner. They delve into all things digital marketing, discussing the latest trends and strategies that are driving success for small businesses. Weston's passion for supporting small businesses through innovative digital market...

In the latest episode of "The TDMA Download Podcast," host Carrie Morgan engages in a dynamic conversation with Lisa Beets from the Content Marketing Institute. Dive deep into the CMI 2024 Benchmark Trends and discover what's shaping the future of content marketing. Lisa brings her extensive knowledge and insights to the table, discussing key findings and their implications for marketers. From eme...

Tune in to the latest episode of "The TDMA Download Podcast," where host Carrie Morgan shines the spotlight on Brooks Christol, a distinguished member of the Tennessee Digital Marketing Association and the driving force behind Barker & Christol Marketing & Advertising. In this insightful conversation, Brooks shares his journey into the world of digital marketing and advertising, highlighting the e...

Dive into the innovative world of geofencing in the latest episode of "The TDMA Download Podcast." Host Carrie Morgan sits down with Jon Reames, the forward-thinking founder of "a nice guy marketing." Together, they explore the cutting-edge topic of geofencing and its transformative potential for digital marketing professionals. Jon shares insightful strategies on how geofencing technology can enh...

"The TDMA Download Podcast" is back with an episode that's a must-listen for anyone aiming to amplify their social media presence. Join us as we welcome Georgia Cross, a senior-level digital marketing strategist whose impressive portfolio includes work with industry giants like Nissan and The Home Depot, as well as heartfelt projects with organizations like The Pedigree Foundation. In this month's...

In the latest episode of "The TDMA Download Podcast," titled "TDMA Member Spotlight: Mark Scrivner, Snapshot Interactive, Nashville," host Carrie Morgan delves into the professional life of Mark Scrivner, the visionary behind Snapshot Interactive. Join us as Mark recounts the story of building his company, the lessons learned along the way, and the dynamic team that's driving Snapshot Interactive'...

Dive into the world of SEO and online reputation in the latest installment of "The TDMA Download Podcast." This episode features Dean Heasley, co-founder of Boro Business Lab, who shares his journey through the realms of digital marketing and the pivotal moments that shaped his perspective on collaboration. In line with TDMA's Learning Lab on "online reputation," Dean discusses the strategies that...

In the very first episode of "The TDMA Download Podcast," we're joined by the remarkable Carrie Morgan. She is not just the host and soul behind the Tennessee Digital Marketing Association, but also the acclaimed author of "Above The Noise." Founder of the Spread The Positive Network, Trent Denson, uncovers the compelling reasons behind Carrie's drive to establish TDMA as a cornerstone for educati...