The Round Out

Live sports remain one of the few moments where a fragmented audience still shows up at the same time, and increasingly that audience is multicultural. You can watch it happen any time a big match lands, when watch parties spill out of living rooms and into the streets. But look under the hood at who is actually watching, and the makeup of that audience is shifting fast. The last World Cup told th...

The 2026 World Cup is completely reshaping the U.S. sports fan landscape. A new kind of American sports fan has emerged: younger, more diverse, more digital, and connected to the game long before the tournament ever reached home soil. This summer, the World Cup lands on American turf for the first time in 32 years. A cultural moment as much as a sporting one, and a once-in-a-generation chance for...

Nielsen's The Round Out tells the developing story of the most significant expansion of sports fandom in a generation and what it means for the brands trying to win over a new wave of fans. Hosted by insights experts Brian Fuhrer and Julie DeTraglia, the podcast pairs decades of media measurement expertise with the cultural fluency to make the numbers mean something. Brian and Julie don't just rea...