The Revenue Rulebreaker Podcast

How are creatives ACTUALLY booking clients? This episode is a highlights show framing up the BEST of what we've learned and discussed this past year. Three sections to this show: 1) Your relationships: meeting people, staying in touch and referrals 2) Your client experience: onboarding, offboarding and setting expectations 3) Your hang out spots: where people get to know you and warm up to buying...

Word of mouth! It's the top way most of us get clients but it can feel hard to predict or steer. This episode breaks down 5 mechanisms of word of mouth systems, shares some examples of those mechanics at play and offers some tools to make it easier. You'll love this episode if: Your primary lead source is "word of mouth" You want more referrals You wish word of mouth was easier to predict Find you...

Getting people to buy stuff from you is fun. But maybe it's feeling like a lot of work to sell not very much or you're striking out more than you'd like. This leaves you asking...how much work really is this business going to be? Enter the Low Energy Lead generation system. In this episode, we unpack the bare minimum lead gen you need in place to drive buyers in repeatedly. How low can you go? You...

You've started an email list but now what? How do you add more subscribers and grow your audience? This episode looks at a strategy for email list growth called "newsletter swaps." A newsletter swap is a cross-promotion you do with another newsletter operator. We'll talk about the benefits of doing swaps, how you do them, who to do them with and a few pitfalls to avoid before you start your collab...

If you’re selling digital products, you want to know what’s working for others! This is a bonus episode packed full of great learnings and ideas you can try for yourself from UX Playbook founder Chris Nguyen. Chris started UX Playbook less than two years ago and has already grown his audience to over 50k combined. In the last 6 months alone, he’s MORE THAN DOUBLED his revenue primarily selling dig...

You know you need reviews but how many and what kind? When it comes to digital products, they're even more important because rarely speak to your customer before they buy. In this episode, we look at 6 trends in how product sellers are using reviews and we talk about how to get better at capturing them. This is the last episode in a five part series on Selling Digital Products.  You'll love this e...

Is it even possible to make good money from digital products if you're also selling services? Turns out yes! Today, we turn to Jeff White and Amy Santee. Both successful service providers and successful digital product sellers. In this episode, they share some of what's worked towards making digital products worthwhile and how they balance it with selling services. This is the fourth episode in a...

How do you become the *go to* person for what you're selling? This is the third episode in a series on Selling Digital Products. In this episode, I cover messaging and naming by looking at a couple very successful digital product makers and formulating ideas I can apply. You'll love this episode if: You have a low cost offer you wish would sell better You're wondering why your sales page conversio...

Where do you sell digital products ESPECIALLY when you have more than one offer? This is the second episode in a series on Selling Digital Products. In this episode, I dig into channels where I can and should sell digital products. We look at six areas: website, newsletter, podcast, product marketplace, verbal calls to action, and affiliates You'll love this episode if: You have a low cost offer y...

How do you sell a low cost digital download in a low effort way? I've built my business selling consulting, speaking and a membership. The path to selling a $5 download has always stumped me. But no more will I fear the low cost offer! Together, we're embarking on a series on "Selling digital products" where I will review, test and build better mechanics for selling one of my tools. This is the fi...

Recurring revenue can be great, but are memberships right for you? And how exactly do you run a successful membership? In this video, I share 11 lessons learned from this past year and a half of running my current membership. Things I got right, things I got wrong, how to pivot when you get things wrong and what to look out for if you're planning to operate a membership program. I'm on my 2nd memb...

Thinking about making your service a subscription? Subscriptions are an exciting business model, but it’s still pretty new for service providers. Designers, copywriters—even lawyers are rethinking the idea of a retainer and creating memberships and communities instead. This episode is an interview with Chris Valdheims, co-founder of Counsel for Creators, not your typical law firm. Counsel for Crea...

Can you run a business WITHOUT social media? In this episode, we answer that question. I’m joined by social media agency owner and business mentor Laura Sinclair. You’ll be surprised to learn what she has to say about the role of Instagram in your lead generation. If you’ve been grinding away at the content factory, you might want to step into the sunlight and listen to Laura's advice for getting...

How will you get clients this year? Two creative entrepreneurs give you their takes! Here's what we think your best bets for winning channels, revenue streams and messaging are for 2024. This episode features Mark Tioxon (10+ years in the photography business and 3+ years in the kombucha business). Part 2 unpacks dying revenue streams, standing out with your messaging and why collaborations are yo...

How will you find clients this year? Two creative entrepreneurs give you their takes! Here's what we think your best bets for winning channels, revenue streams and messaging are for 2024. This episode features Mark Tioxon (10+ years in the photography business and 3+ years in the kombucha business). Tune in to hear lots of food for thought as you nail down your marketing strategy for this year. Fr...

Join the Get More Referrals Challenge at ⁠⁠⁠https://lowenergyleads.com/challenge⁠⁠⁠ Looking to grow your client base through word of mouth referrals? If so, join the 5-day Get More Referrals Challenge to learn proven strategies for turning word of mouth into a powerful marketing tool. As we jump into Day 4 of our challenge, we're ready to send off your referral requests! By combining your persuasi...

Join the Get More Referrals Challenge at ⁠⁠⁠⁠https://lowenergyleads.com/challenge⁠⁠⁠⁠ Looking to grow your client base through word of mouth referrals? If so, join the 5-day Get More Referrals Challenge to learn proven strategies for turning word of mouth into a powerful marketing tool. This is the last step in our challenge: choosing a stay in touch channel. In Day 5, we look at how to maintain y...

Join the Get More Referrals Challenge at ⁠⁠https://lowenergyleads.com/challenge⁠⁠ Looking to grow your client base through word of mouth referrals? If so, join the 5-day Get More Referrals Challenge to learn proven strategies for turning word of mouth into a powerful marketing tool. Moving on to Day 3, we'll tackle one of the most crucial steps in the referral process: asking for the referral. It'...

Join the Get More Referrals Challenge at ⁠https://lowenergyleads.com/challenge⁠ Looking to grow your client base through word of mouth referrals? If so, join the 5-day Get More Referrals Challenge to learn proven strategies for turning word of mouth into a powerful marketing tool. In Day 2 of the challenge, we focus on one of the most effective ways to attract referrals—sharing your success storie...

Join the Get More Referrals Challenge at https://lowenergyleads.com/challenge Looking to grow your client base through word of mouth referrals? If so, join the 5-day Get More Referrals Challenge to learn proven strategies for turning word of mouth into a powerful marketing tool. Kicking off the challenge, Day 1 is all about building your referral network. We'll start by creating a comprehensive li...

Creative businesses are built on your relationships. A lot of entrepreneurs take that to mean loads of networking but what if you reframe it as community building instead? This episode features Taylor Harrington, experienced community builder and Head of Community at Groove. She's an expert in developing meaningful relationships that pay off for businesses and she shares some insights into how she...

Becoming a podcast guest can open up new audience potential for your business. You tap into the trust that podcast host has built with their audience quickly. You build rapport fast because listeners are hearing how you think and explain your work. But how do you figure how what shows to pitch, what to pitch them and what to promote during your interview? In this episode, we cover how to create yo...

Booking clients for your web design business comes down to more than just your marketing. The way you package and deliver your client experience drives the type of clients you attract in, the type of clients who come back and the type of clients you get referred to. This episode features Christy Price, experienced web design entrepreneur. Christy and I unpack how she's found clients over the last...

Choosing a niche is a big pain point for creatives. One of the main concerns? It's not that easy to shift what you're known for. Serial creative entrepreneur Arturo Perez begs to differ. Arturo has run 4 different businesses under the same name since the year 2000. The through-line? Creative technology. But to get more specific, Arturo pivoted from running a hit music magazine in his college years...

What does your PERFECT sales system look like? For me, it makes sure all leads are moving towards close at the right pace and that projects are as hands off for me as possible. I want to offload as many of the repeatable tasks as I can! In this episode, I go back in time and rebuild my sales system from scratch, sharing what I'd do differently because hindsight is 20/20. I walk through the tools,...