The PR Playbook Podcast

Today we are interviewing  with Jacob Crompton Schreiber on Why you should consider paid, earned, shared and owned media in your PR plan in a post-COVID era. Support the show www.thesilvertelegram.com

 Is it a scam or worth the investment? Most people feel like influencers can add credibility to a brand, but this interview with Jim Malcolm may change your mind. Hear what you need to know before going into the murky world of influencer relations and five things that you absolutely MUST do for it to work for you. Support the show www.thesilvertelegram.com

There are many ways to do PR and when you don’t have news it may seem that you don’t have anything noteworthy to say. Hopefully you have customers that love you and if you do, why haven’t you leveraged them for PR yet? There are a few ways that you can do that and we’ll talk about that in this quick pod. Support the show www.thesilvertelegram.com

This podcast is geared towards our startup friends or anyone that is looking to fundraise and get investors for their business. It’s not that easy to ask for funding, you have to be prepared to develop your business plan, answer and ask the right questions. The business and investor relationship also needs to be able to be mutually beneficial. What will you get out of the relationship and what can...

Sometimes it’s challenging to navigate the news, media and even social media during volatile times like we are having in 2020. I think it would be remiss if we did not address how to be socially conscious and sensitive through PR. Today’s interview covers how to address socially sensitive issues through PR and other social media. Support the show www.thesilvertelegram.com

I’ve been covering a lot around the basics of PR and I think this question of Press release versus media alert is one of those things where people can’t really tell the difference. While they seem really similar a press release and a media alert actually serve two different functions.  In this episode I'll go over the differences and when to use them.  Support the show www.thesilvertelegram.c...

Content creation has become a big part of public relations programs over the past five years. Establishing yourself as an expert in the industry has become a critical way to develop the online profile for brands and executives. In this podcast, we’ll chat with Brian O'Connell, Journalist and writer about how to create great content people want to read and that you should be proud to publish....

Crowdfunding is a complex space. First you have to determine whether rewards based crowdfunding or equity crowdfunding is the right place for you. In this podcast we dive in the Regulation (or equity) crowdfunding to give you quick insights on the different types of crowdfunding and what they entail. Support the show www.thesilvertelegram.com

Many people say that the press release is no longer relevant, if you’ve heard my previous podcast on press releases you’ll know that while they are not dead, there has definitely been an evolution of the press release and how it’s used. If you check way back to Episode 4, you’ll learn the when and why to do a press release and the things to consider.  In this podcast I want to dive deeper on the “...

Do you want to increase your business revenue 10X?Are you exploring all your marketing options? I didn’t know about this very specific marketing method until I spoke with Ryan Cooper from Plural. Direct Response marketing isn’t for everyone, but it may give you a high return if it's right for your brand. In this conversation with Plural co-founder, Ryan Cooper, he’ll tell us if Direct Respons...

Crowdfunding is always an exciting endeavor. Over the last 9 years we have served more than 50 campaigns and raised more than $10 million dollars on Kickstarter, Indiegogo, Fundable, etc. Today, I share the 3 key elements of any successful crowdfunding campaign. Listen carefully and get ready to launch your most successful campaign yet. Support the show www.thesilvertelegram.com

Thought Leadership is a buzzword that’s floating around, but what does that really mean? In public relations programs over the past 5 years, thought leadership has played an essential role in elevating the profile of executives in their industry, which helps them get visibility in the public, visibility for their brand and credibility as someone who knows what they are talking about. This episode...

There are a lot of parts to communicating with the public, but how can you communicate to them if they can’t find you. Today we’ll dive into the world of SEO for a quick primer on what you need to know, why you should use SEO strategies and how to get started. Support the show www.thesilvertelegram.com

There are many small nuances to public relations, but probably the most famous is media outreach. PR and media outreach are like peanut butter and jelly. I’ve been called by 100’s of startups in my career now to get featured in the biggest publications. My most memorable placement to this day was an article about a popular video game in the Arts section of the Sunday New York Times. It’s strange h...

It’s a crazy time and any fundraising thoughts that you had in January have been long derailed by now. If you’re a startup looking for your first funds or even a more established startup that is extending its network, you may be wondering “Where should I be looking for investors right now?” There are plenty of displaced startups that are looking for funding.  In this conversation with seasoned inv...

Breaking through the noise of what’s happening in the news isn’t an easy feat. Its not just about who you know, its about relevance, timeliness and how it applies to the audience. Today’s episode is going to talk about trendspotting and breaking through the noise, which is always relevant but even more relevant right now because there is so much noise to break through if you’re trying to reach a t...

  You have a brand or perhaps you want to build up your own personal brand. Times are changing quickly and you can provide content in a variety of ways.  What should people and brands do? How do you generate content that people want? How does it impact the receiver? This episode is for anyone who’s been looking to create or has been creating news, blogs, articles, podcasts, and videos. Support the...

That’s right you don’t need a PR person to get in contact with the media. You just need a few hand investigative skills to get started and before you know you, you’ll be generating media lists with any target you’re looking for. Listen to this short and sweet podcast on where to find the media information you need to connect and start pitching. Support the show www.thesilvertelegram.com

  Social influencers are tricky to navigate around. In today’s podcast we talk to friend and social media expert Laura Knapp on how to navigate the landscape of social influencers. Laura talks about how to select an influencer and what you may expect working with one. Support the show www.thesilvertelegram.com

Sometimes the articles you see in the paper or your favorite magazine look like news, but did you know that companies are able to place “sponsored” posts in your favorite spots that look just like editorial content? How do you spot real news versus “sponsored” posts and should you use that marketing tactic to get more eyes on your brand? Let’s find out in this episode... Support the show www.thesi...

Networking is an important part of business, no matter what stage you’re in, but even more so when you’re a startup looking to begin making your mark on the world. On the world’s current stage, networking is harder than ever. This interview with one of Startup Grind’s chapter leaders can give you some insights on what startups and founders should do to stay connected. Support the show www.thesilve...

One of the most visible parts of the job for Public Relations professionals is working with the media and at The Silver Telegram, we focus quite a bit on media interviews and placements. It took us years as industry professionals to figure out the dynamics of how the media works and I believe that even then, even some pro’s don’t totally understand what the relationship is between PR pro and journ...

You have an interview with a reporter. The question is are you ready for it? How we prepare for a reporter in the PR world is often how we prepare to pitch a reporter as well. Before you jump into an interview there are some key best practices that you should know as well as understanding the protocols and expectations afterwards. Check out this episode and the best practices worksheet to get the...

PR people, like in any specialized industry have special tools of the trade. Have you ever wondered how we get in touch with journalists so easily or can pull up information that seems like only a police investigator can find. Combine years of experience with tools of the trade and you’ve got the how of what we do. In this podcast, I’ll reveal the everyday tools PR professionals use to have you lo...

In this episode, expert marketer Mike Kim covers the basics of influential writing following his " BP3 framework " that asks the questions: 1) What pisses you off?  2) What breaks your heart?  3) What’s the big problem that you are solving? By asking what you hate, you are able to extract your true brand voice and what you are offering to your customers. Listen to this fun and insightful...