The Pivot

Your website is getting qualified website traffic every single day. But how many of those prospective students are converting to leads or even further down the funnel?  In this episode of The Pivot, we walk through how you can collect that audience for retargeting, how you can measure success, and what you can do to increase conversions on a landing page.    This episode is brought to you by our f...

Summer is coming to a close and schools are getting fully into the swing of things. If one of your priorities is to select a few high-priority programs for promotion, this episode breaks down how best to make that tough choice.  All of your programs need love and attention, but here’s how to evaluate them and make the best decision to achieve the maximum level of return on effort for you and your...

There are so many channels and tactics that higher ed marketing and admissions teams use in order to generate more traffic, leads, inquiries, applicants, and so on. But what should an outside party audit? What should that audit produce for you? We break it all down on this week’s episode of The Pivot!   This episode is brought to you by our friends at DD Agency: DD Agency is a higher ed-specific m...

Building a 12-month enrollment marketing game plan can be tough, but we break down what to consider when putting it together and how to be sure you won’t overcommit yourself or your team.   This episode is brought to you by our friends at DD Agency: DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country...

Reporting can be incredibly challenging, especially when the software and tools you use are all different platforms that house their own data.  Even if that is your reality, Tony, Jamie, and Shane dive into how you can build a report that has value and will help determine your goals for the upcoming year. Don’t spend another year not tracking your KPIs to the best of your ability – tune in now to...

We’re approaching the end of the fiscal year which sometimes means there are a few extra bucks to spend.  During this episode of The Pivot, we dive into what it looks like to spend that money when some of the classics aren’t working. That’s right, no digital ads and no list buys – where should the money go? Listen to Tony, Jamie, and Shane as they discuss potential best ways to use it!    About th...

With so many transitions in higher education over the last few years, it can be hard to make your university stand out.  Tony, Jamie, and Shane dive into ways you can distinguish your institution from your competitors and how these approaches can be carried over into your marketing campaigns. From QR codes, to direct mail, and everything in between, this episode has something for schools of all sh...

SEO is obviously a focal point for institutions in 2023 and beyond, but knowing how to get started can be tricky.  In this episode of The Pivot, Tony, Jamie, and Shane walk through how they would get started with SEO if they only had a few hours per week. From understanding your rankings to creating content to improve them, this is an episode that’s full of easy-to-implement takeaways.  The Pivot...

In the first episode we discussed structuring an event given a few different limitations. Well, this week we’re diving into how to market that event to get the highest show rate possible.  One of the big takeaways you’ll get from this episode is that small pivots can lead to big results – it’s not all about trying the newest and coolest thing all the time. Tune in to learn more about what to test,...

Structuring your institution's open house can be a real challenge and often gets complicated even more by the resources – or lack thereof – allocated to pulling it off.  In this episode, we’ll dive into how you can structure events to maximize the prospective student experience even if faculty or admissions team members can’t make it. Spoiler alert, it’s still possible to have a kickass event AND...

The Pivot is a bi-weekly podcast that addresses real-time enrollment marketing challenges and meets them head-on with strategic insights and tactics. Join Tony Fraga, Jamie Gleason, and Shane Kehl to get inspired, build a game plan, and find your next great pivot. The Pivot is a part of The Enrollify Podcast Network — the largest network of Higher Education Marketing and Admissions podcasts.  The...