The No Normal Show by BPD

Hospitals and health systems have been in Pixel Mayhem for 2+ years now. But with the U.S. Department of Health & Human Services' recent decision to drop its appeal in the pixel tracking case—are our pixel tracking troubles finally over? Join us in a discussion about how healthcare marketers can responsibly navigate tracking technology, and balance first- and third-party data for measurement purpo...

Check out more of our content surrounding the election:  Podcast: Election Year: Navigating Healthcare Through Politics Blog: What the presidential election year means for hospitals and health systems

The National Institute for Health Care Management reports that 80% of rural America is medically underserved. Because of this, building relationships and making authentic connections with rural communities is crucial for healthcare brands. In this episode, we discuss our personal experiences with rural communities and the importance of healthcare marketers understanding the needs and interests of...

Nike. Just say the word and brand strategists everywhere go gaga. But today, this storied brand is facing major challenges—Nike's revenue has dipped, digital sales have declined, and the stock price has plummeted. What's the tea? In this episode, we dig into what went wrong, and discuss learnings for healthcare marketers.

What happens when you combine the art of human experiences with the science of data? You get creative Precision Marketing. In this episode, host Desirée Duncan, VP of Health Equity, is joined by Mindy Adams, Chief Creative Officer, and Anne DiNapoli Block, Managing Director of Data Solutions & Analytics—all from BPD—as they discuss Precision Marketing and the intersection of creativity and data, a...

Northwell Launches Northwell Studios Adoption Trends for Generative AI

What defines a game-changing campaign? Is it a community-driven project for a new smartphone launch, or perhaps a daring campaign that challenge digital dating norms? In this episode, Desirée Duncan, VP of Health Equity; Julie Bricker, VP of Media Innovation & Integration; and Christian Barnett, Chief Creative Officer—all from BPD—delve into the game-changing campaigns that inspire us—from Heinz’s...

Sources from the show Google gives up trying to eliminate cookies  

What if... healthcare marketers could speak to audiences one-on-one? What if... machine learning underpinned your marketing, getting smarter every day about your audiences, targeting, and creative output? What if... your marketing efforts drove a 10:1 ROI? We dreamed it. And then we built it. Join Precision Marketing experts Anne DiNapoli Block, Managing Director of Data Solutions & Analytics and...

Texas hospital is reportedly 1st in US to use holograms for doctor-patient visits Deloitte Insights: Building and maintaining health consumers' trust in generative AI

Want to read more about Rome is Burning? Click the link here: Rome is Burning

The Surgeon General is calling for warning labels on social media platforms due to mental health concerns. Yikes. For healthcare marketers, this creates a conundrum—when your business is to support community health, but also benefits from social, where do you stand? Join us as we debate this interesting issue.

In this episode, host Desiree Duncan, VP of Health Equity, is joined by guests Beth Toner, Director of Program Communications for the Robert Wood Johnson Foundation, and Dr. Jann Murray-García, Emerita Professor at the Betty Irene Moore School of Nursing at UC Davis. They discuss the background and impact of SHIFT Film's new documentary, 'Everybody's Work,' which focuses on addressing structural a...

Articles to check out:  TikTok ban set for September arguments https://www.cbsnews.com/news/tiktok-ban-challenge-september-arguments/ Population shifts, risk factors may triple U.S. cardiovascular disease costs by 2050 https://newsroom.heart.org/news/population-shifts-risk-factors-may-triple-u-s-cardiovascular-disease-costs-by-2050 Salesforce State of Marketing (PDF)  

In this episode, host Desiree Duncan, VP of Health Equity, is joined by Chelsea Rice, Director of Engagement, and Director/Filmmaker Chad Tingle to discuss the making of "Everybody's Work," SHIFT Films' new documentary that addresses racism in nursing. From their conversations about documentaries that have inspired them and the purpose of the SHIFT Nursing platform, to the importance of deep, enga...

Articles to check out:  Microsoft will build AI into new laptops, firing shot at Apple Introducing GPT-4o Google I/O 2024 Apple Will Revamp Siri to Catch Up to its Chatbot Competitors

Newsfeeds are ALL a buzz with opinions and feelings about Walmart shutting down all of its health centers. This is not the first new entrant to launch a big vision for healthcare, only to pull back due to profitability. Can retails hang in the healthcare world? Is primary care truly 'too hard'? Are the Funnel Wars over? Spoiler alert: We don't think so.

We’re excited to share that the “No Normal Show" by Revive is now a part of BPD. This is our forum for tossing around thoughts, opinions and ideas on what’s new, cool, different, innovative, questionable or otherwise related to how consumers navigate health. In this episode, our host, Stephanie Wierwille, EVP of Engagement at BPD, Jason Brown, CEO of BPD, Jessica Schmidt, President of BPD, and Chr...

Patient acquisition is HOT on the minds of healthcare marketers. As the race for first-party data, AI, and personalization heats up, service line marketing ROI has never been more critical. Join Anne DiNapoli Block, Managing Director, Data Solutions & Analytics at BPD; and Ben Fuqua, Senior Vice President of Data & Analytics at Revive as we discuss the challenges, roadblocks, and future of precisi...

Election years can bring lots of noise, more media spending, and the politicizing of non-political issues. So how can healthcare brands prepare themselves for the chaos that election years can create? In this episode Evan Harris, Senior Account Supervisor at Revive and Valerie Cole, Senior Director of Integrated Media at Revive share their thoughts on how your organization can be ready to navigate...

In this short episode, we cover three of the latest news headlines in healthcare and marketing. First, we're still seeing fallout from the UnitedHealth and Change Healthcare data breach, which continues to impact hospitals and healthcare providers with significant losses. Medicare is now covering Wegovy for patients with a risk of heart disease. And last but not least, Nvidia is expanding its AI i...

Three articles to read: Ageism in healthcare: https://www.npr.org/sections/health-shots/2024/03/07/1236371376/bias-ageism-older-adults-geriatrics Amy Webb's 2024 Emerging Tech Trend Report @ SXSW: https://www.youtube.com/watch?v=5uLSDbh6M_U President Biden Takes New Steps to Lower Prescription Drug and Health Care Costs, Expand Access to Health Care, and Protect Consumers: https://www.whitehouse.g...

Change Healthcare, owned by United Health Group, just faced a major cyberattack. Join us as we discuss what those implications could look like for healthcare organizations and find out what we think about Amazon's Health Services Chief Medical Officer's op-ed on how AI can solve physician burnout. Also, what does Nielsen's report say about streaming? Tune in now.

Healthcare is fundamentally about humans. We serve patients, caregivers, families, physicians, and communities. Yet, sometimes when marketing healthcare services, the human needs get lost. The best creative ideas are the ones that find the tension and reflect the human experience. In this episode, Christian Barnett, Revive's Chief Creative Officer joins Mindy Adams, Chief Creative Officer at BPD t...

Here are the links to some of the articles and topics we've mentioned in the show:  Apple Vision Pro New England surgeon says Apple Vision Pro has the potential to ‘redefine’ health care 3 health systems share their Apple Vision Pro plans The Funnel Wars Takes Two Steps Back Amazon Health goes through layoffs