The Jordan P. Anderson Show

Heather Roma (@thewestsidecollective) talks about brand strategy and helping clients find new marketing opportunities. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit jordanpanderson.substack.com

Camila Arango (@plumabybluebird) breaks down the ingredients that go into running a successful bakery. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit jordanpanderson.substack.com

Kat Campbell-Houston (@Kutlery) sits down to discuss how she built her food and fashion brand. Two words: Design Sensibilities What We Discuss: * Finding the culinary arts after college * Watching Julia Child * Balancing a full-time job * Instagram Philosophy * Taking your small business serious * Being in the moment as an influencer * Forgoing the content calendar * Avoiding burnout * Launching a...

Blaire Wikoff from the @missfingerfoodie account sits down to discuss simple recipes and how to take amazing food photos on Instagram. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit jordanpanderson.substack.com

After receiving her grandmother’s cake pans, Amanda had found her calling- baking cakes. For the last ten years, Signature Sweets by Amanda has been serving up wedding cakes to hundreds of clients all across the Washington D.C. area. She’s now ready to take her business to the next level with a commercial oven and a newly renovated kitchen. This is a public episode. If you would like to discuss th...

Chef Kyle Bailey is a prolific D.C. chef who has been in charge of numerous luxury restaurants. Not only is Kyle a fantastic chef, he’s also a restauranteur with plans to open a New Orleans-style restaurant in the heart of Washington, D.C. Badass, Grit, Passionate, and Compassionate are a few words that come to mind when you think of Chef Kyle Bailey Dauphine’s (Coming Soon)- https://www.dauphines...

A member of the DC Bloggers Union, Katie Milam is a fashion and lifestyle blogger under the account, @asseenonkathleen. Katie from a young age has always had an obsession with fashion. In her group of friends, she has been the go-to girl for fashion advice. It took some courage to start her blog, but once it was up and running she hasn’t looked back.  Best Advice: You never know what’s going to be...

Instagram: @thecreativegentleman A man of high fashion, Oneil Gardner, better known as The Creative Gentleman, has been posting his latest styles on his blog and Instagram. Each weekend for Oneil is a chance to explore new looks, photograph them, and show them off to the world. The Creative Gentleman is able to add unexpectedly awesome elements to his wardrobe - like Chuck Taylors with a suit and...

Evie Hobbs ( @evieneedstoeat ) found herself in London, bored and slightly hungry. It was Monday 10am, she was off work that day, so she and a friend went to a restaurant with a camera. What started off as a fun way to kill time in the deserted London streets turned into a near-full time job. Website - https://www.evieneedstoeat.com/ This is a public episode. If you would like to discuss this with...

Chef and Owner of Reverie, Johnny Spero sits down to talk shop when it comes to starting a restaurant, making it in the culinary world, and making it on your own terms. Chef Johnny has worked for some of the greatest chefs around the world and he brought his knowledge back to D.C. to open his new restaurant, Reverie. This is a public episode. If you would like to discuss this with other subscriber...

A few years ago, Corey Gray felt like he had enough momentum with his photography business to take the leap. Corey quit his full-time job to pursue his own photography and videography business. Corey works spreads across fashion and athletic photography to Travis Scott and Billie Eilish concerts. This is a public episode. If you would like to discuss this with other subscribers or get access to bo...

Here are some simple ideas for content that can be easily implemented at your business... This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit jordanpanderson.substack.com

The main reason most companies hire in-house shooter/editors is because they need the content and they need it now. Hiring an outside video production house means emails, proposals, meetings, contracts, revisions, reshooting and re-edits. Most companies need a quick and easy video done within a few hours and ready to publish ASAP. This is a public episode. If you would like to discuss this with ot...

When first getting on a film set, talking back and forth with your team, the crew, and the client can seem overwhelming. Everyone has an opinion, your boss tells you not to talk to this person but be sure to talk to this person. On a film set, there are a lot of moving parts - equipment, people, and egos all in one place. It’s a mess - but it doesn’t have to be. Visit http://jordanpanderson.com Th...

The definition’s in the name. It’s the audience or people you’re trying to target. A target audience can be broken down in infinite ways whether it’s age, geography, gender, education, income, interests. The best businesses know their target audience in and out. They create “marketing personas” or personalities to embody the ideal member of that target audience. This is a public episode. If you wo...

You’re a well-intentioned New Hire, maybe you’re under the age of 33. Within a few weeks you start to notice the company’s culture: how meetings are run, how people greet each other in the hallway, the office doors are closed or open. The first couple of months you’re there, some of the cultural wrinkles start to show. The Honeymoon phase is over and now you’re face-to-face with glaring company pr...

Nothing gets Cajuns more fired up than to publish a recipe of their favorite Louisiana dish that their momma and grandma used to make. The engagement on these videos went truly viral among Louisiana Travel’s audience. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit jordanpanderson.substack.com

In many creative firms, they start by creating their main product - let’s use video production for example. They start with the statement that they produce this product: video. They will understand the cost of that video, and based on that will price the video. Once the pricing formula has been created, the creative firm will then find a client to sell that video. This leads us into the concept of...

I’ve produced over 300 videos for my channel. Some were published, others were shunned for life. Allow me to walk through my quick and dirty process of coming up with ideas for YouTube and beyond. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit jordanpanderson.substack.com

1. ASK “WHY?” 5 TIMES Many clients when you sit down with them have a great sense of the in’s and out’s of their business. Problems arise with clients and they will seek out a creative firm- perhaps it’s a marketing issue or positioning issue or an even deeper issue that the client can’t articulate. Usually, the client will seek out the creative firm that specializes in what they believe to be the...

1. INSTAGRAM INFLUENCERS Influencers hit the mainstream in early 2018 and it has become a go-to marketing practice for brands in every industry. Any unboxing video, any travel video you’ve seen, any tech review video — that’s influencer marketing. Restaurants aren’t the exception and in fact, they’re ripe for this marketing strategy. An instagram influencer, or simply an influencer is a personal b...

Lighting a white background is easier than you think. Lights used in this video: IntellyTech Light Cannon - https://geni.us/EXGk ARRI L7-C Fresnel - https://geni.us/qGiWmr ARRI LoCaster 2 - https://geni.us/Hd5Q0 First, you have to light the background and THEN you have to light the subject separately. You don't need fancy lights, you simply need enough light to cover the dark spots on the backgrou...

WHAT IS A CALL SHEET? A call sheet simply is a production document that gives the working production a brief overview for tomorrow’s shoot. Usually the 1st AD or producer will distribute them the day or evening prior to the shoot date. It lays out basic information such as when to show up for work aka Call Time, where to be, and who to contact if you have any questions. This is a public episode. I...

3 OF THE MOST IMPORTANT QUESTIONS TO ASK YOUR VIDEO CLIENTS... New Online Course Coming Soon! - https://www.jordanpanderson.com/online-courses My Camera Gear- http://geni.us/jordankit Questions: 1. What is the Business Problem they're trying to solve? 2. Who is the target audience? 3. What is the distribution plan? This is a public episode. If you would like to discuss this with other subscribers...

Traveling as a Filmmaker is simply put - awesome. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit jordanpanderson.substack.com