The Jordan P. Anderson Show

The marketing tactics work. The variable is you.  For those who hate marketing, here’s a short lesson plan: ►►Enroll Now: https://geni.us/tiny-letter-jordan --- I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business. I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought...

You are not on a unique journey.  What you have done is not special.  The path you're on has been walked many times over. So why make content about my expertise? Because someone else will walk this same path - your younger, former self. When we're creating content we have a few choices when selecting a target audience: Aspirational, Foundational, Future Self, and Past Self. Let's go with Past Self...

As much as you feel comfortable. The right answer is your answer. Whatever you feel like sharing is the right amount. There is this pressure out there to show off your family, your house, your dog, your photos from that college party where you slammed a kegstand. It really comes from lifestyle influencers which have bled into every aspect of marketing across the board. There is this constant chase...

Download the Worksheet: https://geni.us/marketingstrategy Full Video: https://youtu.be/nE-DoG22268 Has your creative business hit a roadblock? - Sign up here: https://geni.us/tiny-letter-jordan What’s Included: Printable PDF Finding Your Audience Creating Value How to Create Content Getting the Word Out Marketing your creative business shouldn’t be an overwhelming task. All it takes is having the...

Has your creative business hit a roadblock? 🚧🚧 ►►SIGN UP HERE: https://geni.us/tiny-letter-jordan I didn't take my own advice and I completely changed my website after only three months of the last design. Please don't kill me!  But how I look at it is that I'm testing. I've got nothing to lose.  If my site brings in zero leads and I change something and it brings zero leads, then what was the r...

Has your creative business hit a roadblock? - Sign up here: https://geni.us/tiny-letter-jordan Answer the following questions: What barriers are in your clients' way? ​Can they contact you? Can they pay you? Can they schedule anything with you? ​What if they have questions? ​If you have a client who is in crisis mode and they need your services now, how easy is it for the two of you to meet/chat/c...

Download the Template: https://geni.us/1-page-proposal Full Video:   https://www.youtube.com/watch?v=fqa0K6L_k2U Has your creative business hit a roadblock? - Sign up here: https://geni.us/tiny-letter-jordan This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit jordanpanderson.substack.com

Strategy for Creative Small Businesses - https://geni.us/tiny-letter-jordan  A lot of businesses rely on one main social media platform to drive their business and create awareness around their brand.  For a small business, it's usually the owner creating and distributing the content on a platform that they personally like.  Maybe it's easier to work with or they find it fun. But what if that plat...

📡🗓️  One-Page Proposal Template LIVE Q&A -  https://www.youtube.com/c/Valleyfilms/live Strategy for Creative Small Businesses - https://geni.us/tiny-letter-jordan I think after reading this you’ll realize it creates a number of opportunities for your personal brand to shine.⠀ ⠀ 1. Connect With Your Audience⠀ What may be surprising with an online course is how deep you’re able to connect with...

I'll be Live this Friday at Noon EST to answer your one-page proposal questions.   📡🗓️  One-Page Proposal LIVE Q&A -  https://www.youtube.com/c/Valleyfilms/live Strategy for Creative Small Businesses - https://geni.us/tiny-letter-jordan The recent oil price plummet got me thinking about commodities. And then I'm always reminded of commodities in the creative business world.  Here's  Investope...

📡🗓️  One-Page Proposal LIVE Q&A -  https://www.youtube.com/c/Valleyfilms/live Strategy for Creative Small Businesses - https://geni.us/tiny-letter-jordan Do you ever talk yourself out of hitting "Publish" because your idea has already been covered? Do you think you're copying someone else by talking about their idea? Have you ever taken down a post because you felt insecure about your opinion...

Strategy for Creative Small Businesses: https://geni.us/tiny-letter-jordan Do you find yourself using "We" and "Us" when you're talking about your solo creative business? I sure as hell am guilty of this - until about two weeks ago.  The idea is that as a small business if we use "we" and "us" and make it seem like we have a team, then maybe our clients will trust that "we" can get the job done. M...

Strategy for Creative Small Businesses - https://geni.us/tiny-letter-jordan You work hard to get your IG profile set up.⠀ A customer loves your feed and heads over to your website.⠀ Wait...what' that? *Add to Cart*⠀ ORDER COMPLETE!⠀ You finally made a sale!⠀ ⠀ The next question: Are you ever going to see that customer again?⠀ Here are some small ways to keep your customers in your circle:⠀ Email⠀...

Strategy for Creative Small Businesses - https://geni.us/tiny-letter-jordan People Don't Care About Your Business - Because you’re talking about the wrong things. ⠀ We think that talking about features are important: ⠀ Photoshop⠀ Coding/Responsive SEO Optimized Wordpress⠀ 4K Video 300 Photos But remember- clients may not know what you’re talking about. And it’s not their job to know. What we need...

Personal Branding: How to Stand Out and Build Influence Enroll Here:   https://geni.us/pb-course   Three years from today you and I are having coffee. You are really happy with the progress you've made over these past three years. What's to make you so happy?  Success is vague. Define it.  Tracking your goals creates expectations and increases your chances of success.  ----  Personal Branding: How...

Enroll Here:   https://geni.us/pb-course "If you really want to become an influencer, this is the course for you." How To Turn Influencing Into A Career In this course, we are going to figure out a game plan to turn your hobby into a sustainable business. Together, we walk through ways to make money as an Influencer. Get paid to work with your favorite brands. Want to learn how bloggers and influe...

Strategy for Creative Small Businesses - https://geni.us/tiny-letter-jordan Discounting proves your prices are BS. It trains your customers to only buy during a sale Offer limited services instead I've received a lot of flash sale emails lately - everyone is lowering their prices or discounting their products. Some I've seen as low as 70%! This may seem like tough times now, but what happens when...

Strategy for Creative Small Businesses - https://geni.us/tiny-letter-jordan - To shift the mindsets of their clients - It’s used on something that cost a lot of money - It moves photographers from Vendor to Expert status Wedding photographers have collectively hypnotized wedding couples into believing that their photography services are extremely valuable. Whether you like it or not, they are able...

Watch the video here: https://youtu.be/6BKWQr5Jho8 Towards the end of the strategy sessions I have with my clients, we go into this final exercise call Goal Prioritization. Fancy way of saying, "We need to prioritize what you're going to do in your business." We break these down into 4 key components: Revenue Awareness (Marketing) Delight, and Efficiency The exercise starts with revenue because le...

DOWNLOAD HERE: https://geni.us/1-page-proposal  The One-Page Proposal Template Tutorial  What’s Included:  One Page Proposal (.Docx File Format)  Three Pricing Options  High Anchor Price To Shift The Total Price In Your Favor  Carefully Crafted Options For Your Clients  Payment Term Options  Customizable Branding  Based on Pricing Creativity - A Guide to Profit Beyond the Billable Hour, this one-p...

Read my daily email about business and marketing strategy - https://geni.us/tiny-letter-jordan How to Look Like a Big Business in 5 Small Steps⠀ ⠀ Do people ever ask, “Are you a real business?!”⠀ ⠀ Being small is great but it’s hard to manufacture Trust.⠀ ⠀ STEP ONE: Phone Number⠀ Not listing A phone number is an easy tell that you’re a small company. List your own or get a Google voice number.⠀ ⠀...

Read my daily email about business and marketing strategy - https://geni.us/tiny-letter-jordan Tim Ferriss talks about the  Lose-Win Guarantee  - the key to selling anything to anyone. The classic money-back guarantee is a given and doesn’t spark any interest with your customers. “The New Rich aims to make it profitable for the customer even if the product fails. Lose-win guarantees not only remov...

Read my daily email about business and marketing strategy - https://geni.us/tiny-letter-jordan Emily Rutt ( @theemilyedition ) is a DC blogger and photographer. On this episode, we discuss how to work with brands and using Instagram as a part of your larger brand strategy. WHAT WE DISCUSS: • Needing a Creative Outlet • Always being an Entrepreneur • Instagram as a Top of Funnel • The Need for a Ma...

Emma Weiss ( @emmamweiss ) joins us to share her knowledge about the wedding photography industry. She believes in first building a relationship with clients in order to capture their best moments. Receive my daily emails: https://tinyletter.com/jordanpanderson This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit jordanpanderson....

Kit Stanwood (@kit_stanwood) sits down to discuss how to make a living off blogging and being a social media influencer. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit jordanpanderson.substack.com