The HiHelloSura Show

Title : Play as Brand Strategy at SXSW with panel friends: Gregory Schram, Damon Guidry, and Nikki Martinez How can play revolutionize brand engagement? What role does playfulness have in fostering creativity and innovation in organizations? Today, let's welcome our panel of experts from South by Southwest: - Gregory Schramm, Creative Director at Cogs and Marvel - Nikki Martinez, Senior Brand Mana...

In this episode, educational psychologist and innovation expert Karen Tilstra, PhD, shares her insights on fostering creativity, collaboration, and innovation within organizations. With a doctorate in innovation and leadership, Karen has worked with diverse organizations, from healthcare systems and government agencies to universities and private businesses, to help people develop competencies in...

In this episode, Bruce Griffiths, a seasoned industrial-organizational psychologist and founder of OSI, shares his wealth of knowledge on leadership development and competency modeling. With over 40 years of experience working with diverse organizations, from the Walt Disney Company to Nike, Bruce breaks down the complexities of leadership into key competencies that can be learned and developed. W...

Join us for the finale of our three-part series on the importance of human-centered design for innovation and creativity. In this episode, we'll be speaking with Kathryn and David Eastlake, innovators and residents of United Church homes. They will be sharing their unique perspectives on the impact of human-centered design and how it has led to more innovation and creativity in their community. Bu...

Join us for the HiHelloSura podcast where we delve into the importance of human-centered design for innovation and creativity. In the second part of our three-part series, we are joined by Dan Miller, a Senior Executive Director in the post-acute healthcare industry with over 32 years of experience. Dan will be sharing insights on the impact of an innovation project and how putting consumers at th...

Today, we have a very special episode for you all. We are joined by Maxim Gelmann and Caroline Hobkinson, two experts in their respective fields. Caroline is a Behavioral Anthropologist and Food Multisensory Expert who has been exploring the connections between technology, food, art, and our senses. If you're a fan of our show, you might remember her from previous episodes. And, Maxim is the Chief...

Join us with our guest Michael Hughes, a seasoned professional with over 20 years of experience in aging, technology and health. As the first Chief Transformation and Innovation Officer at United Church Homes, Michael is leading the organization's digital transformation efforts and is always on the lookout for new ways to engage and co-create offerings with residents. With a passion for reducing h...

Join us for a thought-provoking episode of the hihellosura show as we welcome Tisse Mallon, the founder of the How of Happy! Tisse, a quirky queer with a passion for human behavior, will challenge your traditional views on power and fulfillment. We'll discuss how the traditional skill set taught to us often leads to tension and manipulation, and how we need to focus on the "slow skills" like empat...

There's a lot of jargon around net zero, but what does it actually mean? And how can you make your organization net zero? It might seem like a daunting task, but there are under-the-radar factors that could be negatively affecting your sustainability efforts. For example, did you know that your pension fund could be killing people? Join Andrew Griffiths, Director of Community and Partnerships of P...

In this episode, we'll be exploring what it takes to scale from a team of 10 people to a team of over 300,000. We'll hear from Esteban Garcia, serial entrepreneur who has been through the process and learn about the challenges and lessons he’s acquired along the way. We'll also find out how unexpected life experiences can help us to focus our energy and structure our lives in a way that feels mean...

Satalia CEO Daniel Hulme discusses the future of artificial intelligence, and how it will impact businesses and society as a whole.  Hear about exciting new applications for AI that are already being used by companies like Tesco and PwC, and find out how you can apply AI in your own business. Satalia is on a mission to make innovation accessible and free for all. Join us as we discuss the implicat...

Join, Kal Sahota, CEO and President of crowd source innovation HeroX.  In today's business world, innovation is key to success. Implementing crowd innovation can help organizations to stay ahead of the competition and keep their business fresh and relevant.  With over 25 years in corporate, primarily in Financial Services and her passion for innovation, Kal has been well positioned to understand t...

Strengthen your leadership and innovation skills today with the world's leading practitioners of Arts-Based Experiential Learning, Fred Mandell and Harvey Seifter. The last few years have reshaped the business landscape so profoundly that many corporate leaders are woefully unprepared for the rapidly changing demands of the roles they now occupy, and they know it. The future depends on the ability...

Sometimes it's hard to see the wood for trees when you are stuck in your own success. Mark Tribbitt, PHD at Pepperdine University breaks down what he has seen over his years teaching MBA courses that focus on strategic management and entrepreneurship with an emphasis towards technology innovation, as well his leadership coaching.  We cover:  - How To Stop Limiting Yourself and Finally Start Leadin...

Join Emma Pelfrey, multimedia designer, experienced photographer, videographer and I as chat in real life, about the lessons learnt to be yourself, in order to follow what personally drives you. This path as most of us have experienced is not always easy, but Emma shares the clues that led her to identify that she was not in alignment, the effect that it has on her health and ultimately, how takin...

In this episode we are joined by Matt Wilcox, author of “the business of choice” where we deep dive into the application of behavioral science to give us critical insights for marketing magic. We break down how the different building blocks that effect human behavior, hopefully shedding a light and giving you a blueprint for creating some persuasion. Spoiler alert our acronym for the chat is LENS!...

In real life, sitting next to one another, Peterson Guerrier and I had the unique opportunity to talk. Co-founder with Chris Jones of the multidisciplinary full service studio, Red Tape, they work with interior designers, architecture firms and corporate clients to create dynamic custom fine art, transforming spaces into experiences and connection opportunities. The Red Tape mindset shares: “we ar...

Join Caroline and I, as we discuss how to engage the senses in a highly digitized world. Walk away understanding: - The impact that covid has had on our senses. - How neglected the apps in our body are compared to the apps on our phone. - The opportunity for brands. - How our personality and taste interact. - How eating beats can taste like venison while listening to carefully curated soundscapes....

We’ve all had conversations that feel real, and genuine. We instinctively know when they feel disingenuous and transactional. As a brand, your conversation with your “audience” is no different. How do we the purveyor of value have a real conversation with humans that really connects with them. Dare I say surprises them and gets them caught up in the conversation. Think about when countless hours h...

In this episode: Don’t be like so many ‘I have an idea’ moments that never make it anywhere. This week is all about rolling up your sleeves and bravely choosing the solutions that others might not, protecting and nurturing them so you’ll feel confident walking them out the door. We’ll focus on a few more innovation secrets experts use to create winning solutions. I talk about and cover how to: Sel...

Energized by your problem solving gifts. For sure! Grounded in innovation and creativity. Check. Ready to align forces. Heck yeah! But, wait….you still need THE IDEA! That out-side-the-box solution your customer goes crazy for. Module five will get you there. But, big warning: Don’t go back to your own experiences to create the familiar. True innovation is often unfamiliar. A little scary. It feel...

In this episode: Nothing against your cousin, but how often have you seen things created because the person who holds the budget likes the idea or thinks their cousin would? A groundbreaking solution won’t win if it doesn't win with your customer. It won’t drive business, and it’s honestly where a lot of innovation fails. I talk about and cover how to: Step into the shoes of those that you are cre...

In this episode: Okay, so you have a project, and you’re ready to get going. But, how do you know if you’re solving for the right thing? Putting energy into the ‘right’ challenge vs the first one you see = bigger impact + saving energy, time and money. You create real growth, instead of spinning your wheels and making itty bitty change. I talk about and cover how to: Avoid the pitfalls of rushing...

In this Episode There is much confusion and mystery around creativity and innovation, making it often feel expensive or out of reach. Or, something only “experts” can do. No reason it has to be this way! Let’s break it down, dismantle it and take it off its illusive pedestal, leaving you with a no-nonsense understanding and application of the concepts. I cover the creativity and innovation buildin...

Whether you know it or not, the way you solve problems is your superhero creativity strength! Seriously. It’s what sets you apart when taking on a challenge. And, it’s important you use your powers for good, and know when to pull in other’s superpowers to create innovation. (There’s even an IBM Whitepaper that shows teams that understand this increase successful solutions that make it to market!)....