The HEX-Files Energy Marketing Podcast

Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hexfile-go-assessment __________________________________________ How can using AI to build smarter outreach systems and personalize client engagement help your business grow, and why is it important to blend new technology with real-world experience to sta...

Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hexfile-go-assessment __________________________________________ Can using AI tools and clean data help your team move faster and stay competitive? How do internal marketing, smart research, and clear goals drive real business success today? In this Specia...

Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hexfile-go-assessment   __________________________________________ How can harnessing the power of AI and controlling your company’s data transform your business, and why is it crucial for staying competitive in today’s rapidly evolving market? In Epi...

Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ How can mastering product data and streamlining workflows with PIM systems transform your business, and why is it essential for staying ahead in the fast-changing digital landscape? In Episo...

Stop guessing and start growing your energy and industrial firm. Take the FREE GO Assessment: Growth Optimization Survey now! 👉 https://bit.ly/hex-file-go-assessment __________________________________________ What makes digital execution the missing link between great strategies and real business results & how can aligning teams and systems drive faster transformation? In Episode 11 of The HE...

What makes sales messaging the missing link between missed opportunities and more booked meetings & how can aligning it with marketing drive real results? In Episode 10 of The HEX-Files Energy Marketing Podcast , Host Arnaud Dasprez and guest Michael Halper , Founder and CEO of Sales Scripter , talk about how sales teams can improve results with clear, focused messaging. Michael shares how bui...

How does the collaboration between fractional CMOs and agencies, particularly in the B2B sector, drive growth and enhance revenue generation for private equity-backed companies? In Episode 9 of The HEX-Files Energy Marketing Podcast , Host Arnaud Dasprez and guest Frederik Klaarenbeek , Founder & Chief Marketing Officer (CMO) at Klaarenbeek Advisory , discuss how B2B companies can boost growth...

How can established energy brands adopt the agility and innovation of startups to scale sustainably and stay competitive in a rapidly evolving industry? In Episode 8 of The HEX-Files Energy Marketing Podcast , Host Arnaud Dasprez and guest Jenny Salinas , Chief Marketing Officer at FutureScaleX & former Vice President, Marketing of S&P Global , explore how established energy brands can ado...

Are misaligned teams holding your company back from growth? Can aligning marketing, sales, and customer service become the key to success? In Episode 7 of The HEX-Files Energy Marketing Podcast , Host Arnaud Dasprez and Guest Michel Privé , a sales leadership expert who currently serves as the Outsourced VP of Sales at Sales Xceleration® & at SLIC Texas , explore how aligning key areas into a...

Are we at risk of getting lost in the hype of AI, or can it really drive results in B2B marketing? And how do international perspectives shape our approach? In Episode 6 of The HEX-Files Energy Marketing Podcast , Host Arnaud Dasprez and global AI strategist Marco Luciano , Head of the AI Studio at BBN , explore how artificial intelligence is shaping the future of B2B marketing, particularly in th...

Are there any humans left on the Internet, or is it all bots? And how can AI tools help energy marketers reach the right targets? In Episode 5 of The HEX-Files Energy Marketing Podcast , Host Arnaud Dasprez and AI pioneer Nick Caruso , Chief Revenue Officer and Co-Founder at KnowledgeNet.ai , explore how the rise of bots and artificial intelligence are transforming B2B marketing — particularly in...

In Episode 4 of The HEX-Files Energy Marketing Podcast , Host Arnaud Dasprez and branding consultant Peter Lyall discuss corporate rebrands in the energy sector. They examine how leadership support, internal momentum, and alignment across teams are essential to a successful rebrand. Peter shares stories from his client work and research, including insights from his ongoing doctoral thesis on brand...

In Episode 3 of The HEX-Files Energy Marketing Podcast , Host Arnaud Dasprez and ABM expert Prajwal Gadtaula discuss the power of Account-Based Marketing (ABM) in the energy sector — and how to prevent your ABM communications from getting stuck in the dreaded Bermuda Triangle. They explore why ABM is more than just a tactic, its key elements for success, and best practices for driving results amon...

In Episode 2 of The HEX-Files Energy Marketing Podcast , host Arnaud Dasprez explores brain rot, the changing landscape of B2B content and how energy brands can leverage innovative content strategies to foster real engagement. Our guest, Guillaume Jouvencel , a B2B marketing expert, shares his insights on how businesses can effectively leverage podcasts to build authority, trust and generate leads...

In Episode 1 of The HEX-Files Energy Marketing Podcast , Host Arnaud Dasprez and marketing expert Peter Shwets investigate marketing best practices that just won’t die — despite their negative impact on efficiency and ROI. Peter Shwets is a seasoned marketing and technology strategist with over 20 years of experience in engineering, operations, sales, international business, manufacturing, and pro...

Welcome to The HEX-Files Podcast , hosted by Arnaud Dasprez , Founder & CEO of HexaGroup . This podcast explores the evolving landscape of energy marketing , from traditional oil & gas to the energy transition, sustainability , and emerging new energy solutions.  Arnaud and his expert guests uncover cutting-edge marketing strategies that help energy brands harness digital transformati...