The Google Ads Podcast

This episode is an AMA with Chief Strategist at Solutions 8, John Moran. Performance Max Campaign Guide Videos (On-going series): 💯 Performance Max Campaigns - Insights Tab Fully Explained! https://youtu.be/S0M1CQ8y5oY 🤔 Understanding Performance Max Listing Groups: https://youtu.be/q817sWIQVoE 🤯 Introduction to Performance Max Asset Groups: https://youtu.be/7ohLv4YvV1w 🔥 Introducing Google Ad...

Kasim shares the Solutions 8 team structure for Google Ads management. This is one of the keys to improved client management and retention, as well as attracting the best Google Ads specialists to join our team.  If you are a Google Ads agency or even a Media management agency, you can compare your team structure with this guide.  Who knows, maybe you could find ways to improve collabora...

Just when we thought Performance Max campaigns are just an addition to Google Ads chaos, our tests on the new campaign type proved us wrong! In this episode, Kasim gives you a broad overview of the Performance Max campaigns using Google's documentation. He also gives out his recommendations based on what worked for us in the many tests we made so far. Well, not everything's working as we want them...

This ultimate guide will teach you how to create and manage your Google Ads campaign effectively for 2022. With the massive changes Google Ads implemented in 2021, how do you know how to best optimize your campaigns this year? John and Kasim are here to help you navigate the changes so your business can be where it needs to be. In this episode, they'll walk you through the step-by-step process of...

Understanding consumer psychology can lead to more quality leads and conversions. In the episode, you'll learn how it works and how to benefit from it. In digital marketing, advertisers often focus on the "tactical" implementation of ads. They focus on how to create them, when to run them, and what ad copy will work best. However, for your Google ads to be successful, you must consider the psychol...