The Good Growth Podcast

In this episode of 'Analytics Anonymous', join host George Hall and guest Zoë Hitchens, Analytical Manager at Good Growth, as they delve into the vital topic of data quality and its crucial role in digital growth and e-commerce. Zoë shares her expert insights on what constitutes 'good data', emphasising its importance for businesses in making informed decisions and driving profitable growth.

18 months ago, it seemed that you couldn't open your phone or watch the new without seeing some mention of the Metaverse - but with the hype dying down and consumers being held back by inaccessible and expensive technology, will it ever get its buzz back? George Hall is joined by Jacob Nicholls, Account Executive at Good Growth, to find out more.

Ed Jackson joins George Hall to discuss how difficult it can be for businesses to accurately understand their data when experiencing a dip in customer engagement.

George Hall is joined by a stalwart of the Good Growth Podcast, David Watkins, to look back at the first 100 days since the sunset of Universal Analytics.

In celebration of Social Media Day, Analytics Anonymous takes a look at one of the behemoths of the industry: Meta. The platform has been an ever present online since its launch in 2004, but, as Leah Holland, Good Growth’s Head of Insight and Analytics, tells George Hall, advertising ROI may not always be as transparent as it seems...

Good Growth’s Strategy Director, Sophie Lawrence Teale, joins George Hall to talk through three key takeaways from London Tech Week. The 2023 edition was the 10th Anniversary of the event, and featured a heavy focus on AI and Digital Transformation.

In this Analytics Anonymous Episode, Zoë Hitchens spoke to George Hall about her top tips for Site Optimisation, including the importance of knowing your audience, function over form, and the role that Test & Learn plays.

In the third and final part of this episode, Good Growth's CTO Jake Clarkson discusses some best practice examples of working with GGT, how our technology works, and what the future holds for the business.

In the second part of this episode, Good Growth's CTO Jake Clarkson discusses how he defines the company's proposition, how clients can best utilise our technology, and his philosophy towards innovation.

Following the acquisition of Amigo Technology, Good Growth's CTO Jake Clarkson joins George Hall to talk about his background, the history of Amigo, and how the two companies came together to become one.

Ed Jackson, Analytical Researcher at Good Growth, speaks to George Hall about his recent work on Fulfilment Proposition Optimisation, the importance of approaching data in a holistic manner, and the future of Click & Collect. This is the first episode in the Analytics Anonymous series, where we take a bite size look at Data, Insights, and relevant industry news.

George Hall is joined by David Watkins and Mike Duke to launch ‘Analytics Anonymous’, a brand-new spinoff of the Good Growth Podcast. The new bite size episodes will be focused on Data and Insights, and relevant industry news.

Can Google’s automatic migration for GA4 be trusted? Just how much of an impact on other tools will GA4 have? Is GA4 even a real thing any more? George Hall is joined by David Watkins and Mike Duke to answer all of these and more, as well as to discuss the next steps for businesses who are fast approaching the migration deadline.

Following the publication of the Lyst Index for Q4 2022, Sarah Auerbach and Sophie Lawrence Teale join George Hall to talk through what trends and themes they expect to see from the fashion industry in 2023. Sarah is a Consultant Director at Good Growth, with a background in Fashion, Cosmetics, Events and Communications; Sophie is Good Growth's Strategy Director, with a background in Influencer Ma...

Wondering what we talk about? Who we are? What we do? If you've got just under a minute to spare, you'll find all of the answers to those questions and more in this handy trailer.

Tim Hutton, Senior Manager of Analytics Implementation at YNAP, speaks to George Hall about the importance of Mentoring and Coaching, and outlines his predictions for eCom brands in 2023.

Tim Hutton, Senior Manager of Analytics Implementation at YNAP, speaks to George Hall about how eCom brands fared in 2022, the importance of data, and what the future may hold for Analytics Teams.

Mike Duke and David Watkins join George Hall to talk about the return of Bounce Rate in GA4, why it’s slightly different to how it’s conventionally been measured, and what they think the next 5 months before the UA sunset hold.

Google have announced another sunset, with Optimize the latest product to be scheduled for entry in the Google Graveyard. What does this mean for AB testing? Will it compound GA4 migration issues? What’s next for Marketers and Data Teams? Zoë Hitchens and David Watkins from Good Growth’s Insight and Analytics team talk to George Hall about the upcoming challenges and implications of the sunset.

Sarah Auerbach, Consultant Director at Good Growth, joins George Hall to talk through key themes for 2023, and opportunities and pitfalls for eCom brands. Sarah's background in Fashion, Cosmetics and Marketing means she's able to provide some fantastic insights and ideas.

Jo Hyder, Consultant Director at Good Growth and ex Coca-Cola and Unilever, joins George Hall to answer ten quick fire eCommerce questions, covering key themes from the last twelve months, and looking ahead to what 2023 has in store for retailers.

LK Bennett CEO, Good Growth Chairman, and all round retail heavyweight Darren Topp joins George Hall on the Good Growth podcast to reflect on his industry predictions for 2022, which he made all the way back in January.

GA4 is being delayed by another year… But why? Is there more to this delay than meets the eye? Can it be just as simple as giving users more time to integrate with the new platform? Featuring Mike Duke and David Watkins of Good Growth.

Your reporting is going to change dramatically - everything you think you know will change with the roll-out of GA4 in July 2023. Featuring Mike Duke and David Watkins of Good Growth.

Retailers rely on discount and delivery propositions as a means of driving customer acquisition and revenue; frustratingly, this is often at the expense of margin. In the latest Good Growth Podcast, we discuss taking back the power of pricing; you can increase profit through adjusting your discount and delivery proposition without affecting the overall sales effectiveness.