The Future of In-House Creative Leadership

In this episode I am talking to Zoe Scaman, Founder of Bodacious, a full-service strategy studio about the future of branding. Zoe is a visionary strategist and entrepreneur who has made waves in the world of brand strategy, entertainment, and emerging technologies. Her bold and audacious thinking has shaped culturally compelling brands like Lego, Netflix and Oatly.  If you follow Zoe you will kno...

Matt Watson, Executive Creative Director at Sips&Bites, PepsiCo's in-house creative agency. Matt is an award-winning creative leader who has shaped bold, entertaining campaigns for major global brands. His integrated thinking delivers ideas that capture attention and drive sales across platforms, showcasing his adaptability in a dynamic marketing landscape. As of 2024, Matt’s astonishing n...

Simon Au is the North American Executive Creative Director at Kraft Heinz's internal agency, The Kitchen. Under his leadership, the agency has achieved remarkable growth, expanding to over 100+ team members spanning two countries and overseeing 15 brands, all within just two years. His leadership has transformed the agency into a nimble, culturally responsive creative powerhouse known for prod...

Nish Patel is the host of the CreativeOps Podcast , which explores the evolving landscape of in-house creative leadership, and the soon-to-launch Prompting Humans podcast, focused on the intersection of AI and human creativity in all its forms. Nish has been working with enterprise marketing and creative services departments over the last 10 years, after identified the emerging field of Creative O...

Omar Fahmi is a seasoned creative consultant and design director with over 15 years of experience which spans across advertising, marketing, automotive, telecoms, prop-tech, and education. He currently serves as the Creative Director for Virgin Media O2 Business, where he leads the in-house creative team and oversees external communications for Virgin Media, O2, and Virgin Media O2. Under his lead...

Rishad Tobaccowala, a renowned business strategist, author, and thought leader with over four decades of experience in marketing, technology, and the future of work. Known for his innovative thinking and human-centered approach. Rishad has advised global companies and C-suite leaders on digital transformation, organisational growth, and creative strategy. Formerly the Chief Growth Officer at Publi...

This time I am joined by Ceri Sampson - Group Executive Creative Director Sky TV and we recorded this LIVE at the Sky Creative Teams away day. As part of the Senior Leadership team at Sky Creative Agency, Ceri is a brand and broadcast specialist, and has successfully led design teams on countless high-profile projects, including programme identities for the Premier League, The Ryder Cup Formula 1....

Warren Marenco Chase is a senior global marketing communications executive with 25+ years experience running agency operations in all areas of creative, digital and media communications, and leading some of the world's most valuable brands, at the most awarded global agency networks - Media. Monks, BBDO, Proximity, OMD and Wunderman. Warren is a seasoned ‘in-houser’ having built and ran Verizon's...

Tea Uglow is the ex-Google Creative Lab founder Peabody-winning, and Cannes Glass President. Tea founded Google Creative Labs in London in 2007 and later in Sydney in 2011. Tea is now co-founder of Dark Swan - a creative & strategic advisory agency focused on future trends and exploring cultural-digital interface. Tea has created award-winning UX, AI and AR projects with cultural organisations...

Our annual Inside Out® Awards winners ceremony was held in Central London on Thursday 24th October 2024. As part of the event we held a panel discussion with four of our judges to discuss the themes that had emerged this year and the ingredients of an award winning in-house creative team. Joining Emma on the panel was: Paul Collins, Global Brand Creative Director at Bang & Oulfsen Zoë Wedderbu...

Marc Babin, the Creative Director at Anyline and a member of Inside Out®. Anyline are a technology and data collection company based in Austria. Anyline enables businesses to collect and interpret visual information with any mobile device. Whilst we have already spoken to many in-house creative leaders at big established brands, I wanted to bring on a guest who is showing the very different ways a...

Orlagh Marnane is Head of Creative Production at The Mix Dublin and a member of the Inside Out® Community, also joining Orlagh was Greg McLoughlin, the Creative Director so we could explore the magic making of creative duos (a theme we highlighted in our report.) Orlagh is Head of The Mix Dublin, the global in-house agency and production company for Irish Distillers Pernod Ricard. She has over 20...

Adam Morgan is an Executive Brand and Creative Leader with experience in creativity, strategy, and storytelling for 27 years. In 2020, AdWeek named him one of the “Creative 100”—the top inspiring creative minds in marketing, media, and culture—in the world. He’s the author of the book, “Sorry Spock, Emotion Drives Business,” that proves the value of creativity and design with hard science. He’s a...

Arjen Klinkenberg is the Creative Director and Brand Guru at Tony's Chocolonely and a member of the Inside Out® Community. With a background in magazine art direction, Klink (as he likes to be known) was not a likely candidate to design the wrapper and build the brand for Tony's Chocolonely, the chocolate bar-with-a-mission. Which is maybe why it turned out as different and disruptive as it has. N...

Sian Finnis is the Senior Director, of the Marketing Studio over at King, the gaming company who brought us Candy Crush and a member of the Inside Out® Community. Sian is a dynamic and visionary leader with extensive experience in brand strategy, design, and creative operations. With a rich background in leading high-performing teams and a passion for fostering creative growth. Sian brings a wealt...

This time I am joined by Gillian Davis, published author, advisor, and speaker on progressive leadership practices, and one of Inside Out® Community Advisors we have onboard to support our members with their leadership challenges. Gillian specialises in leadership transformation in the modern workplace and has worked with Design Leadership Teams at companies like Spotify, Typeform, and WeTransfer....

Giorgio Giussani is the ex Creative Director at Rovio, whose innovative spirit has brightened some of the world's favourite brands, including LEGO, Candy Crush, and Angry Birds, and a member of the Inside Out® Community. With 20 years in the creative field, Giorgio's not just about ideas; he's a storytelling maestro, weaving inclusivity and human insight into campaigns that speak to al...

Kevin Frank is one of our Inside Out® Community Advisors and now an independent creative leader. Most recently, he was Executive Creative Director of LinkedIn, where his team was named Advertising Age In-House Agency of the Year and he was named to Campaign’s 40 over 40 list. Prior to Linkedin, he was a Creative Director at Apple and held creative positions in agencies, including being the first c...

Graham Daldry was the founder of Specsavers Creative, which became one of the UK’s largest and best known in-house agencies under his leadership. He was also the inventor of ’Should’ve gone to Specsavers’, and as Creative Director was responsible for all Specsavers advertising from 1999 to 2020. Unsurprisingly, he believes strongly in the power of well crafted words, whether in the form of a tradi...

Matt Richmond is the Global Creative Director at Avon and a member of the Inside Out® Community. With over 25-years experience Matt has been leading top-tier creative teams and crafting purposeful brand transformations that win awards and capture hearts. From advertising and brand design to digital content, he's done it all. Now he is on a quest to redefine Avon's global brand presence. Pr...

Rae Stones is an Executive Creative Director of international acclaim, with an illustrious career spanning the leading agencies of Paris, New York, Amsterdam, and London. The idea she is most proud of is Dove’s Campaign for Real Beauty — a reflection of the insightful, culture-shaping work for which she is renowned. Her creative acumen has won her accolades from every coveted show in the UK and in...

Paul Collins is the Global Creative Director at Bang & Olufsen, a member of the Inside Out® Community and a Judge for our 2024 awards. Paul heads up their in-house creative team and is responsible for the brand and all creative output Globally. Paul likes to make waves, creating work that has cultural impact. He does this by working with brave people willing to take risks and defy mediocrity b...

Matthew O Brien is the Executive Creative Director over at Three Mobile and a member of the Inside Out® Community. A multi-award winning Creative, Executive Creative Director and Creative Leader. Matt has had a varied career working agency side at Iris and VCCP, he took the in-house role at Three over three years ago and in this conversation we talk about the team’s transformation journey and how...

Welcome to The Future of In-House Creative Leadership, a podcast brought to you by the Inside Out® Community – the professional home for in-house creative leaders across the UK and EMEA. I’m Emma Sexton, the founder of Inside Out® which is the world’s first independent community for ambitious in-house creative leaders. Our only agenda? to get our members into the highest levels of influence and pe...