The Future of In-House Creative Leadership

This time, I’m joined by Greg Logan, founder of Narrativity and author of Creating a Blockbuster Brand. Greg has had one of those careers that's genuinely difficult to put in a box. He started in advertising, became creative director of Leo Burnett Milan at 25, went on to win a Cannes Lion for advertising, a MIPFormats award for television, and a Crystal Bear at the Berlin Film Festival. For o...

This time I'm joined by Kerry Matto, Global Creative Studio Ops Manager at Just Eat. Kerry leads the global in-house creative studio across London, Amsterdam, and vrot-swaaf (Wroclaw) - a team handling around 2,000 briefs a year across brand campaigns, BAU, local market adaptations, and everything in between. With a background spanning fashion, animation, and creative production, and previous...

This time I'm joined by Steve Peck, VP of Creative at Comcast. Steve has spent over 20 years building brands people love - from his early days at R/GA on Nike, to BBH New York where he created Google's first-ever national TV campaign, including the 'Dear Sophie' spot named Time Magazine's number-one commercial of the year. He went on to lead creative at agencies including Anoma...

This time I'm joined by Lara Vandenberg, Founder and CEO at Assemble. Born and raised in Sydney, Australia, Lara moved to New York and spent a decade leading marketing and communications at some of the world's fastest-growing tech companies. Named to both the Forbes 30 Under 30 and B&T 30 Under 30 lists for innovation in advertising, she went on to found Assemble: an enterprise platfor...

This time, I am joined by Margherita Orsini, who has just wrapped up her role as Director of the Creative Studio at a major flavour house to start a new - brand leadership role in the pharmaceutical industry. Over the past decade, Margherita has led and evolved large in-house creative teams, bringing agency-level quality and strategic rigor into their internal operations. In just three years, Marg...

This time I am joined by Robert Berkeley the CEO of EKCS Group - a business that sits right at the intersection of marketing operations, technology, talent and outsourcing. He has a genuinely global perspective on how organisations are building and running their creative capabilities, and has been a champion of in-house creative teams long before me! June and July is conference season, and this ye...

This time I am joined by Amale Ghalbouni, strategist, author, keynote speaker, and founder of The Brick Coach. Amale has built a career at the intersection of creativity, leadership, and organisational change - working across industries to help in-house creative leaders move from reactive firefighting to intentional, strategic risk-taking. She's now channelling almost two decades of that exper...

5in5 is our new mini video series interviewing our Inside Out® Visionary Members. Five minutes. Five questions. About their world, their work, and what in-house creative leadership really looks like, right now. This time I am joined by Richard Letterman, Executive Creative Director at TomTom. ----------------------- We offer a FREE Insider membership with access to our job board, learning resource...

This time I'm joined by Jesse Krinsky, Founder and Lead Consultant at In Focus Consulting. Jesse has spent more than 20 years working inside the problems he now helps others solve - leading creative operations at The Economist Group and Thermo Fisher Scientific, and consulting for brands including Samsung, Coca-Cola, Johnson & Johnson, Ralph Lauren and Prudential. He's also the host of...

In-house creative leadership is changing - rapidly so with AI. I've been running this podcast for two years and building the Inside Out® Community for three years and I promise you, no one is geeking out on this topic more than I am...and this is what I'm seeing. ----- We offer a FREE Insider membership with access to our job board, learning resources and community updates - all designed to suppo...

This time, I’m joined by Laurence Stoffel - design leader and creative strategist who was formerly Global Head of Creative Studio at On. Laurence had spent over a decade building and leading On’s global in-house creative studio, helping transform the brand from a niche running company into a culturally relevant, globally recognised brand. During that time Laurence scaled the creative team from 1 t...

5in5 is our new mini video series interviewing our Inside Out Visionary Members. Five minutes. Five questions. About their world, their work, and what in-house creative leadership really looks like, right now. This time I am joined by James North, Creative Director at Tentbox. ----------------------- We offer a FREE Insider membership with access to our job board, learning resources and community...

This time I'm joined by Visha Kudhail, Global Marketing Executive, author and speaker. With a career spanning some of the world's most iconic tech and media brands - including Thinkbox, Google, Pinterest and Square UK - Visha has spent two decades building marketing functions from the ground up and repositioning brands under pressure. She is a BIMA 100 Champion for Change, winner of Best L...

5in5 is our new mini video series interviewing our Inside Out Visionary Members. Five minutes. Five questions. About their world, their work, and what in-house creative leadership really looks like, right now. This time I am joined by Harshil Varsani, Brand & Creative Director at CredAbility ----------------------- We offer a FREE Insider membership with access to our job board, learning resou...

This time I am joined by Nick Law , Creative Strategy & Experience Lead for Accenture Song. Accenture Song is the global experience and innovation unit of Accenture that brings together creativity, technology, strategy, and data to help brands reimagine themselves for a rapidly changing world. Nick has spent more than three decades working at the intersection of creativity, technology, and des...

5in5 is our new mini video series interviewing our Inside Out Visionary Members. Five minutes. Five questions. About their world, their work, and what in-house creative leadership really looks like, right now. This time I am joined by Kevin O'Shea, Global Content & Creative Director at Johnson Controls ----------------------- We offer a FREE Insider membership with access to our job board,...

This time, I am joined by Lee Bofkin , Co‑Founder & CEO of Global Street Art , Europe’s leading mural and hand-painted advertising company. Lee's journey spans unconventional beginnings in breakdancing and finance to earning a PhD in Evolutionary Mathematics from the University of Cambridge. Eventually, Lee co-founded Global Street Art, whose in-house gallery is an out of this world extensive...

5in5 is our new mini video series interviewing our Inside Out Visionary Members. Five minutes. Five questions. About their world, their work, and what in-house creative leadership really looks like, right now. This time I am joined by Emily Hawkerr, Creative Lead at Save the Children UK. ----------------------- We offer a FREE Insider membership with access to our job board, learning resources and...

This time, I’m joined by Ekaterina Solomeina - designer, creative entrepreneur, educator, and Co-Founder of Future London Academy. For 20 years, Ekaterina worked as a creative and design director in agencies and in-house with icons like Michael Wolff and Donatella Versace and co-wrote a book about British Design. In 2013, she co-founded Future London Academy – a global executive school for creativ...

5in5 is our new mini video series interviewing our Inside Out Visionary Members. Five minutes. Five questions. About their world, their work, and what in-house creative leadership really looks like, right now. This time I am joined by Imogen Almond, Head of Creative at Innocent Drinks. ----------------------- We offer a FREE Insider membership with access to our job board, learning resources and c...

Sudarshan “Sudi” Waghmare is Global Head of Brand and Creative at Bitpanda, where he leads the company’s global brand strategy, creative direction and visual identity. With a background spanning international agency roles, in-house leadership and creative education, Sudi’s blends strategic thinking with craft-driven execution and fearless experimentation.  This episode is structured slight differe...

This time, I am joined by Matthew Knight, founder of The Independency Co., a platform of projects supporting freelancers, and those who work with freelancers. With a background spanning digital, creative and media agencies, as well as brands such as LEGO and Klarna, Matthew works with organisations looking for strategic clarity, but perhaps most notably, he has spent the last ten years supporting...

In this episode, I am joined by Katie Rosen , Global Head of Creative at Gousto . Katie is a seasoned creative leader with over 20 years of experience leading in-house creative teams across iconic brands. Previously, she has led global creative at innocent drinks and held senior roles at The Football Association and the Natural History Museum. With a background in typography, graphic communication...

In this bonus episode, I’m joined by my co-founder and business partner, Sarah Halfpenny, Head of Community, Events, and Awards at the Inside Out Community, to discuss the heritage of the awards, what makes them different, and how to put together a standout entry. The Inside Out® Awards - the only independent, accredited awards recognising in-house creative excellence across the globe - are offici...

In this episode, I am joined by David Breckon, Creative Lead at Carta, a global fintech company helping businesses around the globe manage company ownership. Before moving in-house, David built his creative experience across agencies and freelance projects, working with a range of brands to translate complex ideas into compelling design and experience. Since joining Carta, he’s been shaping a crea...