Jon Blair
The Free to Grow CFO Podcast
Welcome to The Free to Grow CFO Podcast, where we dive deep into conversations about scaling a profitable DTC brand. Join us as we talk with DTC and Ecommerce experts, operators, and brand founders to uncover the strategies, financial insights, and real-world lessons behind sustainable growth. Whether you’re building toward your first million or scaling beyond eight figures, each episode is packed with practical advice to help you grow smarter and more profitably.
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Épisodes
How to Scale a Subscription DTC Brand Without Killing Cash Flow 09.07.2026 29:07
www. FreeToGrowCFO.com 👇 GET A COPY OF OUR FREE DTC DEBT PLAYBOOK https://freetogrowcfo.com/debt 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS https://freetogrowcfo.com/free-cfo-analysis 📧 JOIN OUR WEEKLY FREE TO GROW CFO NEWSLETTER https://freetogrowcfo.com/newsletter 🧔♂️ WHO IS FREE TO GROW CFO Outs...
Why Scaling Ad Spend Without This Framework Kills DTC Brands 02.07.2026 12:21
www. FreeToGrowCFO.com 👇 GET A COPY OF OUR FREE DTC DEBT PLAYBOOK https://freetogrowcfo.com/debt 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS https://freetogrowcfo.com/free-cfo-analysis 📧 JOIN OUR WEEKLY FREE TO GROW CFO NEWSLETTER https://freetogrowcfo.com/newsletter 🧔♂️ WHO IS FREE TO GROW CFO Outs...
BONUS EPISODE: Ecom Scaling Show: Why Good Ad Creative Won’t Fix A Bad Offer (Ep. 15) 24.06.2026 41:10
Episode Summary Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan Byers (Co-founder, Aplo Group) as we dive into the crucial—yet often missing—link between marketing and finance in DTC e-commerce. In Episode 15, Jon and Dylan explore a critical and often under-discussed moment in the brand journey: the DT...
Why Most Amazon Sellers Stay Broke (Even When They're Profitable) 18.06.2026 48:15
www. FreeToGrowCFO.com 👇 GET A COPY OF OUR FREE DTC DEBT PLAYBOOK https://freetogrowcfo.com/debt 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS https://freetogrowcfo.com/free-cfo-analysis 📧 JOIN OUR WEEKLY FREE TO GROW CFO NEWSLETTER https://freetogrowcfo.com/newsletter 🧔♂️ WHO IS FREE TO GROW CFO Outs...
How to Scale a DTC Brand With No Repeat Customers (The New Customer Dominant Growth Marketing Game Playbook) 11.06.2026 7:57
www. FreeToGrowCFO.com 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS https://freetogrowcfo.com/free-cfo-analysis 📧 JOIN OUR WEEKLY FREE TO GROW CFO NEWSLETTER https://freetogrowcfo.com/newsletter 🧔♂️ WHO IS FREE TO GROW CFO Outsourced CFO and Bookkeeping services for profit-focused DTC brands. Scaling...
Are You The Bottleneck In Your Business? 04.06.2026 30:33
www. FreeToGrowCFO.com 👇 GET A COPY OF OUR FREE DTC DEBT PLAYBOOK https://freetogrowcfo.com/debt 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS https://freetogrowcfo.com/free-cfo-analysis 📧 JOIN OUR WEEKLY FREE TO GROW CFO NEWSLETTER https://freetogrowcfo.com/newsletter 🧔♂️ WHO IS FREE TO GROW CFO Outs...
BONUS EPISODE: Ecom Scaling Show: Raising Debt vs Equity Financing for $10M+ Brands (Ep. 14) 28.05.2026 33:03
Episode Summary Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan Byers (Co-founder, Aplo Group) as we dive into the crucial—yet often missing—link between marketing and finance in DTC e-commerce. In Episode 14, Jon and Dylan tackle one of the hardest conversations in the DTC space: how to decide when to...
How to Scale a DTC Apparel Brand Fast and Profitably 21.05.2026 27:11
www. FreeToGrowCFO.com 👇 GET A COPY OF OUR FREE DTC DEBT PLAYBOOK https://freetogrowcfo.com/debt 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS https://freetogrowcfo.com/free-cfo-analysis 📧 JOIN OUR WEEKLY FREE TO GROW CFO NEWSLETTER https://freetogrowcfo.com/newsletter 🧔♂️ WHO IS FREE TO GROW CFO Outs...
Why Your Marketing Looks Unprofitable (But Isn’t) 14.05.2026 27:28
www. FreeToGrowCFO.com 👇 GET A COPY OF OUR FREE DTC DEBT PLAYBOOK https://freetogrowcfo.com/debt 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS https://freetogrowcfo.com/free-cfo-analysis 📧 JOIN OUR WEEKLY FREE TO GROW CFO NEWSLETTER https://freetogrowcfo.com/newsletter 🧔♂️ WHO IS FREE TO GROW CFO Outs...
Mini Episode: Here's Exactly How to Scale a DTC Apparel Brand 07.05.2026 5:15
www. FreeToGrowCFO.com 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS https://freetogrowcfo.com/free-cfo-analysis 📧 JOIN OUR WEEKLY FREE TO GROW CFO NEWSLETTER https://freetogrowcfo.com/newsletter 🧔♂️ WHO IS FREE TO GROW CFO Outsourced CFO and Bookkeeping services for profit-focused DTC brands. Scaling...
BONUS EPISODE: Ecom Scaling Show: Why More Ad Channels Is NOT Always The Answer (Ep. 13) 30.04.2026 41:21
Episode Summary Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan Byers (Co-founder, Aplo Group) as we dive into the crucial—yet often missing—link between marketing and finance in DTC e-commerce. In today’s episode, Dylan and Jon chat strategies for DTC brands looking to diversify their advertising mix a...
The Playbook For Scaling Apparel Without Killing Cash Flow 23.04.2026 44:47
www. FreeToGrowCFO.com 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS https://freetogrowcfo.com/free-cfo-analysis 📧 JOIN OUR WEEKLY FREE TO GROW CFO NEWSLETTER https://freetogrowcfo.com/newsletter 🧔♂️ WHO IS FREE TO GROW CFO Outsourced CFO and Bookkeeping services for profit-focused DTC brands. Scaling...
Do Your Brand's Financials Feel Wrong? Here's the Fix 16.04.2026 23:06
www. FreeToGrowCFO.com 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS https://freetogrowcfo.com/free-cfo-analysis 📧 JOIN OUR WEEKLY FREE TO GROW CFO NEWSLETTER https://freetogrowcfo.com/newsletter 🧔♂️ WHO IS FREE TO GROW CFO Outsourced CFO and Bookkeeping services for profit-focused DTC brands. Scaling...
Why Your DTC Brand Isn’t Growing — You’re Ignoring This 09.04.2026 29:49
www. FreeToGrowCFO.com 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS https://freetogrowcfo.com/free-cfo-analysis 📧 JOIN OUR WEEKLY FREE TO GROW CFO NEWSLETTER https://freetogrowcfo.com/newsletter 🧔♂️ WHO IS FREE TO GROW CFO Outsourced CFO and Bookkeeping services for profit-focused DTC brands. Scaling...
Don’t Make These Fatal Bookkeeping Mistakes 02.04.2026 19:13
www. FreeToGrowCFO.com 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS https://freetogrowcfo.com/free-cfo-analysis 📧 JOIN OUR WEEKLY FREE TO GROW CFO NEWSLETTER https://freetogrowcfo.com/newsletter 🧔♂️ WHO IS FREE TO GROW CFO Outsourced CFO and Bookkeeping services for profit-focused DTC brands. Scaling...
Measuring Marketing Profitability Across Amazon and Shopify 26.03.2026 27:50
www. FreeToGrowCFO.com 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS https://freetogrowcfo.com/free-cfo-analysis 📧 JOIN OUR WEEKLY FREE TO GROW CFO NEWSLETTER https://freetogrowcfo.com/newsletter 🧔♂️ WHO IS FREE TO GROW CFO Outsourced CFO and Bookkeeping services for profit-focused DTC brands. Scaling...
BONUS EPISODE: Ecom Scaling Show: How Should You Pay Your Team As A DTC Operator? (Ep. 12) 19.03.2026 33:57
Episode Summary Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan Byers (Co-founder, Aplo Group) as we dive into the crucial—yet often missing—link between marketing and finance in DTC e-commerce. In this episode, Jon and Dylan dive into the various compensation structures and incentives in DTC eCommerce....
Mini Episode: The Tried and True Formula For Building Wealth With Your Brand 12.03.2026 4:18
www. FreeToGrowCFO.com 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS https://freetogrowcfo.com/free-cfo-analysis 📧 JOIN OUR WEEKLY FREE TO GROW CFO NEWSLETTER https://freetogrowcfo.com/newsletter 🧔♂️ WHO IS FREE TO GROW CFO Outsourced CFO and Bookkeeping services for profit-focused DTC brands. Scaling...
How to Turn E-commerce Profits into Long Term Wealth 05.03.2026 31:56
www. FreeToGrowCFO.com 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS https://freetogrowcfo.com/free-cfo-analysis 📧 JOIN OUR WEEKLY FREE TO GROW CFO NEWSLETTER https://freetogrowcfo.com/newsletter 🧔♂️ WHO IS FREE TO GROW CFO Outsourced CFO and Bookkeeping services for profit-focused DTC brands. Scaling...
BONUS EPISODE: Ecom Scaling Show: NC-ROAS, aMER, LTV? Why Marketing Metrics Are Misleading (Ep. 11) 26.02.2026 44:39
Episode Summary Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan Byers (Co-founder, Aplo Group) as we dive into the crucial—yet often missing—link between marketing and finance in DTC e-commerce. In Episode 11, Jon and Dylan jump into the (almost) endless list of e-commerce acronyms and metrics. They emp...
Why Most DTC Brands Get Amazon Wrong 19.02.2026 27:49
www. FreeToGrowCFO.com 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS https://freetogrowcfo.com/free-cfo-analysis 📧 JOIN OUR WEEKLY FREE TO GROW CFO NEWSLETTER https://freetogrowcfo.com/newsletter 🧔♂️ WHO IS FREE TO GROW CFO Outsourced CFO and Bookkeeping services for profit-focused DTC brands. Scaling...
Mini Episode: What an Elite DTC CFO Can Do For You 12.02.2026 5:19
www. FreeToGrowCFO.com 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS https://freetogrowcfo.com/free-cfo-analysis 📧 JOIN OUR WEEKLY FREE TO GROW CFO NEWSLETTER https://freetogrowcfo.com/newsletter 🧔♂️ WHO IS FREE TO GROW CFO Outsourced CFO and Bookkeeping services for profit-focused DTC brands. Scaling...
The Ultimate DTC Scaling Superpower: EOS 05.02.2026 33:04
www. FreeToGrowCFO.com 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS https://freetogrowcfo.com/free-cfo-analysis 📧 JOIN OUR WEEKLY FREE TO GROW CFO NEWSLETTER https://freetogrowcfo.com/newsletter 🧔♂️ WHO IS FREE TO GROW CFO Outsourced CFO and Bookkeeping services for profit-focused DTC brands. Scaling...
BONUS EPISODE: Ecom Scaling Show: How To Use A Variable Costing P/L And Why It Matters (Ep. 10) 29.01.2026 27:23
Episode Summary Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan Byers (Co-founder, Aplo Group) as we dive into the crucial—yet often missing—link between marketing and finance in DTC e-commerce. In Episode 10, Jon and Dylan dive into the critical importance of structuring the chart of accounts for DTC b...
Mini Episode: The E-commerce Gold Rush is Over 22.01.2026 6:35
www. FreeToGrowCFO.com 👇 GET ACCESS TO OUR FREE CASH FLOW 101 COURSE https://mailchi.mp/freetogrowcfo.com/ftg-cash-flow-course-sign-up 👇 GET A FREE CFO ANALYSIS https://freetogrowcfo.com/free-cfo-analysis 📧 JOIN OUR WEEKLY FREE TO GROW CFO NEWSLETTER https://freetogrowcfo.com/newsletter 🧔♂️ WHO IS FREE TO GROW CFO Outsourced CFO and Bookkeeping services for profit-focused DTC brands. Scaling...
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