The FactoryCast

What started as a moment of realization became a commitment that has lasted nearly 20 years. When Wendy found herself getting out of breath trying to keep up with her young daughter, she knew she wanted something different, not only for herself, but for the example she was setting. Without having a strong model of health and fitness growing up, Wendy decided she wanted to create one. She began by...

What happens when fitness becomes a family affair? A little encouragement, a lot of laughs…and maybe just a bit of competition. In this Member Spotlight, we sit down with the Blair family—all four of them—to talk about what it looks like when being active, staying consistent, and working out together become part of the family culture. With four different personalities come four different perspecti...

Corey Wright has been with us from the very beginning joining before The Factory (AKA CFBN) had even officially opened its doors. Over the years, we’ve had the privilege of watching not only his fitness evolve, but his life as well. In this conversation, Corey reflects on the different seasons of his journey, how one new interest sparked another, and how those experiences ultimately gave him the c...

No one talks about how confusing “healthy” has become. For years, Chelsey searched for the answer the way so many people do: different gyms, different workouts, social media advice, restrictive diets, and the belief that doing more had to be better. Instead of finding clarity, she found herself increasingly confused about what being healthy was actually supposed to feel like. In this Member Spotli...

What keeps someone coming back to the gym year after year? In this Member Spotlight, we sit down with longtime Factory member Dan to explore how his approach to training has evolved since the early days of The Factory. Together, we discuss how both his workouts and the gym’s programming have changed over time, why his focus has shifted from performance to longevity, and what has allowed fitness to...

In this episode of our Member Spotlight Series, we sit down with Abby for an honest conversation about her health and fitness journey. Like most meaningful journeys, her story is filled with highs, lows, victories, setbacks, and valuable lessons learned along the way. Abby openly shares what it has been like to pursue better health while navigating the realities of everyday life. What makes Abby’s...

This week, we’re kicking off our Member Spotlight Series with Jeb. Like many people, Jeb didn’t find success by chasing perfection. In this conversation, he shares what actually worked, what didn’t, and the lessons he learned along the way. We talk about the habits that helped him create lasting change, how his motivation has evolved over time, and why consistency, not perfection, became the found...

This week’s episode is a high-energy conversation with three of our Hyrox coaches (Ashley, Erik, Adam) and it’s a behind-the-scenes look you don’t usually get. We talk about how each coach found their way into Hyrox, what’s fueling their passion for it now, and what it actually takes to bring an event like our upcoming June simulation to life. From programming and logistics to the small details mo...

In this episode, we share a few updates, including our upcoming HYROX simulation and how we’re continuing to evolve our programming to better support both adult members and athletes, whether you’re training for performance or working through rehab. From there, the conversation gets more personal. We reflect on our own training journeys, where we got it right, where we got it wrong, and the misstep...

We just wrapped our 10-week Body Recomposition Challenge and this episode is a full breakdown of what actually happened. Not just the highlight reel. The full spectrum. We saw: • Significant transformations • Steady, consistent progress • Minimal change In this episode, we unpack why tracking the right metrics such as body composition, performance, and consistency matters if you actually have a go...

In this episode, we share a few updates from the gym, including challenge weigh-ins, the Athlete factory time change, and options for personal training at The Factory. We also talk about the value of having a coach—whether in life, fitness, or business. The right coach provides structure, accountability, and perspective, helping you stay consistent and continue growing. Our main topic is VO₂ max:...

High performance requires tension. Intensity and recovery. Ambition and patience. Discipline and flexibility. In this episode, we explore the power of paradox — and why sustainable growth depends on holding opposing forces rather than choosing sides. Biology doesn’t operate in binaries. Adaptation requires oscillation: Stress → Recovery → Adaptation. When we eliminate recovery in the name of progr...

Why does motivation feel so hard—even when you genuinely want the result? In this episode, we break down why motivation isn’t a willpower problem, but a brain-based one. We explore how multiple brain systems work together to influence action—including dopamine’s role in reward prediction, the prefrontal cortex’s role in planning and decision-making, and why habit circuits in the basal ganglia take...

This episode was built by our members. You asked the questions, and our coaches sat down to answer them—honestly, practically, and with real-world context.

Every January brings new goals, renewed motivation, and often the same cycle of extremes. In this episode, we explore why intentions tend to outperform resolutions—especially during the busy, emotionally loaded start of the year. We talk about navigating comparison and competition during our annual Body Recomposition Challenge, how to use accountability and friendly competition without tipping int...

Every January, the familiar “New Year, New You” narrative shows up, often well-intentioned, but frequently leading to short-lived motivation and unnecessary burnout. In this episode, we challenge the traditional resolution mindset and explore a more sustainable, human-centered alternative: setting intentions. We discuss why resolutions, typically outcome-driven, rigid, and rooted in comparison, ca...

In this upcoming episode, we break down supplements in a clear, practical, and approachable way, focusing on what actually matters most. We start with the foundation. Supplements are meant to support the basics of sleep, training, and nutrition. They are not meant to replace them. From there, we explore different delivery routes, including traditional oral options such as powders, capsules, and li...

Practical, approachable wellness talk focused on simple habits first, tools second. What We Covered: • Massage guns, smart eye goggles, and smart cupping — and how to use them safely. • Foot + hand health essentials: toe spacers, toe socks, wide toe box shoes, and budget-friendly massagers. • Recovery tools like sauna blankets, red light basics, heat wraps, aromatherapy, and foam rolling. • Sleep...

Getting to Know Coach Ashley! In this episode, we sit down with Coach Ashley to dive into her story, her evolution as a coach, and what makes her such a key part of The Factory community. Ashley shares how her own fitness journey sparked a desire to help others and ultimately led her into coaching. We talk through the early challenges she faced, the mentors who shaped her, and the intentional work...

In this episode, we rewind to the early days of The Factory—when the space was small, the pull-up bars were welded by hand, and the vision was fueled by pure grit. Through laughter and honesty, the conversation traces how two coaches built a culture rooted in quality coaching, fun energy, and relentless consistency. From surviving on less than $1,000 a month to navigating partner buyouts and the c...

In this episode, we dive into one of the most overlooked — yet essential — parts of a smart training plan: the deload week. We break down what a deload really means, why it’s not just a week off, and how to use it to reset your body and nervous system after heavy training cycles like Squatober or intense events like HYROX. We also introduce the concept of bridge weeks — those transition phases bet...

In this episode, we unpack the science and practice of balance—not as work-life separation, but as true integration. From time and energy audits to stacking supportive habits, we explore how nutrition systems and structured recovery elevate both performance and wellbeing. Then, we dive deep into the world of cold plunging, contrast therapy, and red light saunas—covering benefits, timing, and evide...

When life is nonstop, “work–life balance” can feel like a myth. In this episode, we reframe it as work–life integration and share practical ways to stay healthy without adding more overwhelm. We dig into why tight night and morning routines are your unfair advantage, how a simple time & energy audit reveals drains vs. givers, and the small self-care habits that keep burnout at bay. We also get tac...

What if your 80s and 90s felt strong, capable, and independent? In this episode we unpack why muscle is far more than “aesthetics”—it’s an endocrine powerhouse that releases myokines to lower inflammation, support immunity, and even benefit your brain. We walk through decade-by-decade priorities (build in your 20s–30s, maintain/augment in your 40s–50s, train for independence at 60+) and bust the “...

We kick off with a look at our new Return to Play program—built for athletes and adults bridging the gap from surgery or rehab back to full performance and daily living. From force plates that reveal asymmetries to assessments that track landing quality, it’s about rebuilding confidence, not just capacity. Then, we shift from science to story—with Conner, whose journey embodies everything we’ve be...