The E-Comm Show

A warranty is more than just a guarantee that comes with a product, it’s a brand’s promise. On this 124th episode of the E-Comm Show, Andrew Maff interviews Michael Kaufman, co-host of Brand Fortress HQ. Micheal challenges the status quo by offering unlimited free replacement or 100% refund lifetime warranty, all through a user-friendly, online auto-approval app for hassle-free, 90-second warranty...

Why do some non-funded businesses stagnate while others skyrocket? On this 123rd episode of the E-Comm Show, Andrew Maff interviews Mike Salguero, CEO of Butcher Box. By completely bootstrapping its way to a $33 million company in its first three years, Butcher Box is revolutionizing the meat industry. In this episode, Mike will discuss Butcher Box's one marketing cornerstone that took it fro...

How do you make a product that most people take for granted exciting? On the 122nd episode of The E-Comm Show, Andrew Maff interviews Dinesh Tadepalli, Founder and CEO of Incredible Eats. Driven by a lifetime of waste-consciousness, Dinesh started Incredible Eats to launch a line of edible utensils — a replacement for plastic that’s not only better for the planet, but tastes good, too!  In this ep...

How do you sell something that customers can’t see? On this 121st episode of The E-Comm Show, Andrew Maff interviews Jennifer McKay, Founder and CEO of DefineMe. For nearly a decade, DefineMe has been shaking up the fragrance world with strong principles and clean, cruelty-free scents — and partnering with heavyweights like Disney and Mattel along the way.  In this episode, Jennifer will discuss t...

How do you convert customer feedback into better products and services? On this 120th episode of the E-Comm Show, Andrew Maff interviews Darren Major, Voice of Customer at Harry’s. Leveraging years of experience in customer service, Darren puts a wide variety of customer-sourced insights and data points into action at Harry’s.  In this episode, Darren will discuss how each and every customer inter...

How do you successfully market your product when regulators are breathing down your neck? On this 119th episode of The E-Comm Show, Andrew Maff interviews Chris Fontes, CEO and founder of High Spirits, a pioneering cannabis beverage brand that’s quickly becoming one of the biggest in the business.  In this episode, Kevin will discuss the trials and tribulations of selling and marketing a highly re...

 In this 118th episode of The E-Comm Show, host Andrew Maff discusses a wide range of e-commerce topics, including key tenets of marketing and brand-building across platforms like Instagram, LinkedIn, and Google. If you’re curious about which trends to follow in the new year, there’s a lot to dig into here.  Topics discussed include new influencer marketing tools on Instagram Reels and IGTV (and h...

In episode 117 of The E-Comm Show, host Andrew Maff explores the myriad of Facebook Ad audiences that e-commerce sellers should test. He delves into the specifics, from Video Viewer lookalikes to various population percentages for visitors, purchasers, and email lists. Andrew also highlights the untapped potential of Pinterest advertising, emphasizing its capacity to expedite seller growth. He she...

Podcasting isn’t just for morning entertainment with your coffee and breakfast. On this 116th episode of The E-Comm Show, Andrew Maff sits down with Seth Greene, CEO of Market Domination. Seth offers a unique perspective into the world of podcasting and how sellers can leverage it to reach new and desired audiences.  With years of successful experience under his belt, join in on today’s episode, w...

In this 115th episode of The E-Comm Show, our host Andrew Maff delves into both SEO guidelines and Google Search Ads, offering insights beneficial for content creation and business promotion. He outlines his SEO strategy, emphasizing a minimum of 1,200 words, incorporating 2+ H2 tags and 3+ H3 tags, linking 4+ articles internally, and adding 2+ links to services or products, as well as 5+ outbound...

How do you balance the demands of retail and e-commerce in the world of CPG? On this 114th episode of The E-Comm Show, Andrew Maff interviews Kevin Land, Director of E-Commerce for Health-Ade Kombucha. Stocked by over 40,000 stores nationwide, this California-based company is growing fast, and Kevin has been along for the ride for nearly a decade.  In this episode, Kevin will discuss how Health-Ad...

Amazon is a powerhouse platform for sellers, but issues like product delistings and account suspensions can pose a serious threat to your bottom line. On this 113th episode of The E-Comm Show, Andrew Maff interviews Ben Smith, Head of Sales, Partnerships, and Marketing at Seller Candy, a unique firm that helps Amazon sellers navigate some of Amazon's murkier policies. In this episode, Ben wil...

If you’re not diversifying your sales channels, you might be leaving money on the table. On this 112th episode of The E-Comm Show, Andrew Maff interviews Chris Shipferling, founding partner of GW Partners, a full-service firm that helps consumer brands navigate expansion and, ultimately, acquisition.  In this episode, Chris will discuss how GW Partners leverages operational expertise — including a...

Creating a new product category can be a daunting task, but it also has the potential to bring massive success. In the 111th episode of The E-Comm Show, Andrew Maff sits down with Laura Lady from FryAway. FryAway is a revolutionary plant-based product that effortlessly converts liquid cooking oil into a solid form, making it convenient to dispose of along with household organic waste. Listen to th...

Going global is becoming increasingly important for businesses looking to expand beyond their local markets. On this 110th episode of The E-Comm Show, Andrew interviews Alex Yancher, Co-founder and CEO of Passport Shipping – a revolutionary shipping platform that helps businesses start selling internationally. In this episode, Tim will talk about the challenges and opportunities that come with sel...

When it comes to running successful SMS campaigns, there are several key points to consider. On this 109th episode of The E-Comm Show, Andrew interviews Sara Varni, CMO of Attentive – a leading text message marketing platform that helps businesses drive revenue and improve customer loyalty. Sara will discuss how to create effective SMS campaigns, the best practices for segmenting your customer bas...

Data has become a crucial part of logistics and supply chain management. On this 108th episode of The E-Comm Show, Andrew Maff, BlueTuskr Founder and CEO  interviews Jordan Arshinoff Floss of Obibox, co-founder and co-president of Obibox – a data-driven platform that helps businesses streamline their logistics operations and deliver an uber-style experience. From building an instant pool of delive...

Product innovation is the cornerstone of any e-commerce business. On this 107th episode of The E-Comm Show, Andrew Maff interviews Austin Hillman and Stephen Fazio of ZipString, a toy innovation startup that turns ordinary strings into fun interactive toys. In this episode, Austin and Stephen discuss how they came up with the idea for ZipString, their journey from concept to launch, and the strate...

Omnichaneling is becoming increasingly important for businesses to attract and retain customers. On this 106th episode of The E-Comm Show, Andrew Maff interviews Alicia Long from Nutr, a first-of-its-kind machine that makes plant-based milk from nuts and oats.  In this episode, Alicia will discuss the power of omnichannel, how to create a seamless omnichannel experience for customers, and how Nutr...

With over 500 million active users, TikTok has become a popular platform for businesses looking to reach out to their target audiences and grow their brands. On this 105th episode of The E-Comm Show, Andrew Maff. interviews Brittany Lammon, a makeup and hair stylist to the stars and entrepreneur behind The Chub Rub Patch, a revolutionary product that has taken the world by storm. In this episode,...

The textile industry has been at the forefront of sustainability initiatives, with brands turning to circular economy models for their supply chain solutions. On this 104th episode of The E-Comm Show, Andrew is with Amelia Trumble, CEO and Co-Founder of Retold Recycling to discuss the transformation of the textile industry and how Retold is redefining sustainability. Join us for an insightful look...

Shipping can be a complicated and costly process. On this 103rd episode of The E-Comm Show, Andrew interviews Tom Byun, Sendle’s North America President, to learn more about their innovative shipping solutions. Tom will discuss how Sendle makes delivery easier for small businesses and startups with their carbon-neutral shipping solution, as well as the importance of having a sustainable shipping s...

Building a successful social brand requires planning, hard work, and dedication. On this 102nd episode of The E-Comm Show, Andrew chats with Stephane Jean Baptiste, the co-founder and COO of Kreyòl Essence – a natural hair care and body care line made from sustainably sourced ingredients and rooted in Haiti’s culture. In this episode, Stephane shares how they've built Kreyòl Essence from the...

Whether you’re just starting to think about selling your business or actively searching for a buyer, understanding the exit process is an essential part of maximizing your value. On this 101st episode of The E-Comm Show, Andrew interviews Yoni Kozminski of South Col to learn more about the exit process, how to get the most out of your sale, and what buyers are looking for. Yoni will also discuss w...

Are you ready to take your brand to the big leagues this Q4? On this 100th episode of The E-Comm Show, Andrew introduces the ‘Avengers of E-commerce’ – a group of industry experts who are here to help you kick off your Q4 in style. With Destaney Wishon, Brittany Schmidt, Valentin Radu and Hymie Zebede, you have the very best of e-commerce experience and knowledge, ready to help you make the most o...