The E-Comm Show

Ready to discover the behind-the-scenes secrets of a business that is revolutionizing the medical aesthetic industry? On this 174th episode of the E-Comm Show, Andrew Maff interviews Hannah Craft, Marketing Director of MedShift. Together we'll uncover the secrets behind MedShift and how their innovative consolidation model is revolutionizing the industry.  In this episode, discover how Medshi...

Wondering how to effectively scale your business while staying true to your core values? On this 173rd episode of the E-Comm Show, Andrew Maff interviews Lacie Marsh-Carroll, Founder of Malicious Women Candle Co. From starting in her kitchen to a million-dollar business, Lacie reminds us to never underestimate the power of our authenticity. In this episode, Lacie shows us how to create an experien...

Looking to elevate your brand's presence on Amazon? Who better to learn from than ex-Amazon professionals themselves? On this 172nd episode of the E-Comm Show, Andrew Maff interviews Clint George and Colleen Caso, Founder and Vice President of Brand Focus Digital. Together we pull the curtain back on what selling on Amazon successfully looks like.  From the right way to navigating competition...

So you know your product is good, and you have the facts to prove it. But are you speaking your customer's language? On this 171st episode of the E-Comm Show, Andrew Maff interviews Angela Zeng, Founder of Karviva Beverages.  By focusing on education, credibility, and meeting customers' needs firsthand, Karviva stands out from its competitors and continues to thrive due to Angela's...

A good product isn't enough. You need to have a clear and effective messaging strategy to stand out in a saturated market. And that's exactly what Anne and her team did with Jiminy's. On this 170th episode of the E-Comm Show, Andrew Maff interviews Anne Carlson, CEO and Founder of Jiminy's dog food.  Anne went from being a corporate powerhouse to becoming the "Cricket Quee...

When Cards Against Humanity first came out, it was a hit- yet today the market is flooded with card games. How can they stand out? In this 169th episode episode, Andrew Maff sits down with Daniel Henao, COO of Why Don't We.  From inventory management to shipping logistics, we learn that operational processes can make or break a company's bottom line. In this episode, we'll dig deep...

Are you struggling to stand out as a brand in the competitive e-commerce landscape? On the 168th episode of the E-Comm Show, Andrew Maff sits down with Georgia Vanderville, Founder and COO of Shortie's Candle Company, to discuss how they have built a successful business by focusing on branding and customer experience. Georgia shares her experiences and insights on how Shortie's Candle Co...

How do you also differentiate yourself when you are a common household good? On this 167th episode of the E-Comm Show, Andrew Maff interviews Blake Shook, CEO of Desert Creek Honey. Despite facing competition from larger honey brands, Desert Creek Honey has been able to differentiate itself through its unique production process and commitment to education. In this episode you'll see why Deser...

Running an e-commerce business isn’t easy. Between juggling inventory, fulfillment, ads, and marketing, who has time to deal with accounting? On this 165th episode of the E-Comm Show, Andrew Maff interviews Abir Syed, Co-Founder of UpCounting.  Abir recognized this challenge early on in their careers at EY, where they saw that traditional accounting firms were not equipped to handle the specific n...

Running an e-commerce business isn’t easy. Between juggling inventory, fulfillment, ads, and marketing, who has time to deal with accounting? On this 165th episode of the E-Comm Show, Andrew Maff interviews Abir Syed, Co-Founder of UpCounting.  Abir recognized this challenge early on in their careers at EY, where they saw that traditional accounting firms were not equipped to handle the specific n...

A niche market requires niche messaging, but where do you start? The key is market research. On this 164th episode of the E-Comm Show, Andrew Maff interviews Jimmy Zollo, Co-Founder of Joe & Bella. Joe & Bella is an adaptive apparel brand that makes dressing faster, safer, easier, and more dignified for adults living with physical and cognitive changes. By leveraging his market research ba...

So you’ve set up your Amazon shop, and the sales are coming in —but are you truly maximizing your profit potential? On this 163rd episode of the E-Comm Show, Andrew Maff interviews Mark Botha, Founder and CEO of SellerVue. In the competitive world of eCommerce, it's crucial for sellers to focus not only on sales but also on optimizing their supply chain and reducing hidden costs. Mark Botha d...

Are you an Amazon seller? This is the inside scoop you don’t want to miss. On this 162nd episode of the E-Comm Show, Andrew Maff interviews Colleen Quattlebaum, Director of Marketing at eComEngine LLC. From monitoring your listings and winning the Buy Box to managing your existing customer base, Colleen shares valuable insights on how to navigate Q4 as an Amazon seller. Furthermore, Colleen talks...

While inventory management might not be the sexiest of subjects, it’s vital for e-commerce businesses to understand. On this 161st episode of the E-Comm Show, Andrew Maff interviews Bahadir Efeoglu CEO and Founder of Fabrikatör. Fabrikatör helps direct-to-consumer (DTC) brands make confident decisions when it comes to inventory management.  In this episode, Bahadir shares his insights on the impor...

Sometimes, the best ideas come from unexpected places. On this 160th episode of the E-Comm Show, Andrew Maff interviews Diane Pietrasik, Managing Director of Steven Plastics Inc and Global Brand Manager of Hair Doctor products. Diane never expected to run a hair care product company, but by leaning into customer testimonials, she discovered an opportunity that matched her passion for helping peopl...

Want to know the secret behind creating a successful business from Amazon to retail spaces? On this 159th episode of the E-Comm Show, Andrew Maff interviews Norm Farrar, Podcast Host & Entrepreneur.  Norm shares his insights on how to build your brand's perceived value and stand out from the competition on any platform. He also demonstrates how making small adjustments to your marketing s...

Consistency within your product lines creates consistency within your customers, especially if you’re a seasonal business. On this 158th episode of the E-Comm Show, Andrew Maff interviews Colleen Waguespack, Founder and Creative Director of Fig and Dove. Colleen shares her insight on how to create a consistent experience image across multiple product lines, so you can cultivate loyal customers and...

Amidst the pressure to conform, businesses can ditch their distinctiveness in pursuit of quick success. On this 157th episode of the E-Comm Show, Andrew Maff interviews Steven Sashen, CEO of Xero Shoes. By turning down a $400,000 offer on Shark Tank, Xero Shoes remained loyal to its vision of creating comfortable footwear that promotes healthy feet. In this episode, Steven will share the importanc...

How can brands stay adaptable in an ever-changing industry while still prioritizing environmental sustainability? On this 156th episode of the E-Comm Show, Andrew Maff interviews Cristofer Smith, Founder of Green Apple Active. With a strong focus on sustainability and innovation, Green Apple Active has consistently evolved and adapted its products to meet the changing needs of consumers and the en...

What exactly is Buy with Prime and why does it matter? On this 155th episode of the E-Comm Show, Andrew Maff dives into Buy with Prime. As a member of the Buy with Prime advisory council, Andrew shares his impartial insights on the advantages and challenges of this feature. At its core, a major appeal of Buy with Prime is its potential to enhance customer trust and loyalty among consumers signific...

When you're passionate about something, education becomes a byproduct, and conviction its driving force. On this 154th episode of the E-Comm Show, Andrew Maff interviews Mark Olson, Director of KAOS at MRM (Metabolic Response Modifiers). What started as a successful doctors-only line, quickly gained recognition and demand from retailers and eventually became available to the general public In...

The biggest decision any business can make is starting- and meaning it. On this 153rd episode of the E-Comm Show, Andrew Maff interviews Doug Smith, founder of True Nutrition. In the space of dietary supplements there’s no shortage of companies, but there’s a massive difference between the companies that are in it for a quick buck and those who truly care about their customers and the products the...

From doctors to therapists, everyone seems to have the secret to living a healthy life. But sometimes, the best solutions come from challenging these traditional methods...  On this 152nd episode of the E-Comm Show, Andrew Maff interviews Anna Cabeca, CEO of The Girlfriend Doctor.  Dr. Anna Cabeca is not your typical doctor, she's challenged traditional medicine practices to provide her patie...

How do you make the best product? You start with the problem. On this 151st episode of the E-Comm Show, Andrew Maff interviews Jake Hanson, COO of Guardian Sports.  This approach has led Guardian Sports to become a leader in the sports industry, with their products being trusted and used by major organizations such as the NFL. In this episode, Jake emphasizes the importance of understanding and de...

The squeaky wheel always gets the grease in the beverage industry. On this 150th episode of the E-Comm Show, Andrew Maff interviews Sam Corbeil, founder of Brewmaster & Co-Founder of Sawdust City Brewing Co. As a relatively new brewery on the scene, Sawdust City has had to work hard to make a name for themselves among established favorites. In this episode, we'll learn why making a good p...