The Confident Coaches Podcast

The G-word never fails to shut people down. Every time I use the word Goals, I see eyes glaze over and energies bottom out. We've talked about it ad nauseum, and while people want to set and achieve goals, the work of doing that just isn't fun. In this episode, I share why previous goal setting tools I've taught and used no longer work for me. Or have just become staid and boring. And how planning...

Coaching communities are rarely cults, but that doesn't mean they aren't using practices - in marketing, selling, and coaching - that are a lil' bit culty. And to me, this is the real dangerous area, because most of us don't see it, until we see it. This ep is a thick and juicy episode on what we've seen (and sometimes even done) that is a little bit culty, what to do instead, and how we got here...

It's time for a hard conversation, that's been months in the making. I can't change the past, but I can take accountability for it, learn from it, and make the future better. This week is just an honest conversation and apology from me, to you. Click here to review the new Amy Latta Coaching Values, Practices, & Privileges Some previous podcast episodes referring to many things in this episode: Ep...

It's time to stop side-eyeing other coaches just because they're hitting your goals and you didn't. Amazing things happen when women connect and cheer each other on. So why do we secretly want to tear each other down? My business bestie, Melanie Childers, returns for a powerful conversation on why women feel compelled to compete with one another, how this competition makes day to day life so much...

No, you don't have to market your business on the internet. Following up on last week's episode, this week I break down what happens when we take the Simplest Marketing Plan of Ever, and apply it to the in-person world. Here's the best news ever - online marketing is still new and marketing offline is literally how human business has been down since the dawn of time. Anyone telling you you have to...

Marketing can be simple. This is the episode that shows you how.   You don't need Facebook Ads. You don't needs layered plans. You don't need complicated if-this-then-that systems. You don't need a marketing degree to be great at marketing your business.   Grab your pen and notebook, because after this episode, you will walk away with the Simplest Marketing Plan of Ever that has you in front of mo...

If doing things different in your biz, experimenting with your YES plan, and breaking rules of business stops you in your tracks … this is the episode to save and listen to you when you need a push, because our mind is wired to easily divert to "but I can't do that." And not only can you, but you need to. It's imperative, it's necessary, and required for you to create a business that is profitable...

If fail plans and failing your way to success shuts you down, this is the episode you've been waiting for. Fact is, failure is required for success, but our minds put up brick walls every time we try to dive in. And then I discovered this fabulous Jedi mind trick - it's exactly what you need, what we all need, to finally take action that stretches the hell out of us, and leads to a path of not jus...

You've been withholding the very thing that makes you creative and motivated and ready for growth for years … and this is your invitation to STOP that right now. This week, I am tackling the notion that you have to work hard, then play hard. And instead, why playing MORE is actually required for success in your business. From the patriarchal roots of this idea, how it's hurting so many of us not j...

Everyone and their brother's dog has a podcast, but does that mean you should? On this week's episode, I'm talking with my podcast editor and your all around gal-in-the-podcasting-know, Kara Gott Warner.  We cover almost every question I've ever been asked when it comes to podcasting for coaches, and Kara brings the mindset you need for podcasting, when to start one, when not to start one, and eve...

This is the episode to save for every time you think it's time to quit. Because I get it. I know that place of thinking this should be easier. Others are getting it and you aren't. You're running out of time, you're running out of money, and nothing you do even seems to work. T his is the episode that tells you the one skill, the personal quality, every one of us needs to foster and develop. Becau...

Oh, hey, just exposing some raw nerves and sensitive spots to continue the conversation on mental health and coaching. Because I was recently diagnosed with ADHD, it's had a huge impact on my life and my business, and also … in no way does having a mental health diagnosis have to mean you can't be successful. Your clients can't be successful. Even though I know for sure you mind is telling you so....

There's a line between marketing that's influencing your audience and manipulating your audience. And HOO BOY, do some coaches like dancing on that line and even unabashedly crossing it. The question is ... if it works, does that mean we should do it, too? In this week's episode, I dive into what it means to prime your audience to buy from you, and tactics I no longer use, blatant do-not-do-that,...

There's so much about business that can be frustrating and a struggle, but none more than building a business that's not your own. Yet, thousands of "successful" coaches find themselves in a business built on other people's values and desires - and no amount of money makes that feel amazing. The amazing coach and colleague of mine, Molly Claire, joins me today to discuss changes we've seen in the...

When your coach says "you can create anything you want, what will it be," and your mind goes blank - I've just discovered a reason I've not heard anyone talking about in the coaching community. This is me, BTW, a mind that goes blank wall, radio silence, crickets when coaches have asked me that question, and I always assumed it was inadequacy, but I've found another reason. Not only does this expl...

You're not posting at all, or your not inviting people to take the next step, or you're hiding in any number of ways in your business- you know, I know it, your brother's cat knows it… And yet you've been coached on this every which way till Sunday, and NO-THING seems to make a difference. I'll tell you exactly what to do. I break it down in this week's episode, how to finally get over yourself an...

What happens when you go viral and you suddenly have everyone and their mother up in your comments and DMs with all their opinions?  Path to 100K client Adrienne Bishop shares how she made going viral happen and what she totally didn't expect when it happened. It's a super fun episode. You're gonna want a pen and paper ready to go. How to handle the emotions of going viral, what it really looks li...

It's time we have a conversation about how important money is, and how absolutely worthless it is. Like luck and hard work, the answer almost always lies somewhere in between. I'm sharing some super vulnerable insights into the money of my own business, what it taught me, the importance of making money, and what's actually more important than that. And most of all, the question you need to answer...

Nothing gets me twitchier than massively successful people saying luck plays no part in their success. And also, I wanna pound some tables when I hear people complain that some coaches get all the luck. It's almost like … the truth lies somewhere in the middle. In this episode, I break down the kinds of luck some people absolutely do enjoy on their way to the top, as well as how you can create som...

So yeah, the coaching industry is going through tons of changes right now, and that can freak a coach mind out. No worries, there are business basics that never ever go out of style, and on this week's episode, we're going over every one of them. No matter if things stop working in your business, revenue drops, industry shifts, when you know these 5 things, you'll always thrive. Get the full show...

It's a day of hearts and love and romance. So, obviously Amy is going to talk about people hating you. Makes you feel a little squeamish, doesn't it? The fear of people hating you, canceling you, calling you out, coming up against you is a very real fear. But there's something much worse. Not being thought of  at all . Here's a question for you to think about: what do you need to be willing to fee...

Mark Butler has been the CFO for multimillion dollar coaches, small coaches, mid-size coaches, and hundreds if not thousands of businesses. He has seen the reality behind closed doors of big launches, the successes and failures, and in this episode, he shares his unfiltered perspective that disrupts the coaching industry, and challenges the coaching concepts we normally think, inviting us to take...

How do you know what you should burn down and what you should double down on? We rarely have a coach that says, let's lay it all out on the table. What if you find yourself marketing towards a group of people only to find yourself with a business that doesn't light your soul on fire? One of the best questions you can ask yourself: if my emotional and financial success is guaranteed, what problems...

Your mind drama doesn't have to stop you anymore. That's what my client, Kristin Lindell, learned in her six months in Path to 100K Mastermind - how to have conflicting thoughts at the same time, how to allow her drama to come with her, how to believe she's a brilliant coach who's amazing at selling, even when she gets three Nos in a row. Listen in, and see how this helped her income jump 20% from...

Join two feminist badass coaches who are not afraid to call out people who have a lot of wealth, and who are doing damage to others, while they shine a light on the fact that wealth doesn't inherently do the damage, it's the person who is the perpetrator. Women are taking up more spaces at tables of power, and it's only been recently that they are taking a stand to construct their own damn tables,...