The CMO Whisperer

What if the biggest problem with your marketing isn't your media strategy, but the way your entire organization operates? Brands have spent years optimizing individual channels, departments and metrics. But consumers don't experience a brand in silos. They expect every interaction to feel connected, whether they're discovering a product through social media, researching it through AI or completing...

Are people tired of your advertising, or does your brand have nothing worth saying? For years, brands have chased attention through bigger budgets, louder campaigns and endless creative output. But when everyone is competing for the same eyeballs, the brands that actually stand out aren't necessarily the ones making the most noise. They're the ones standing for something people believe in. That's...

What if the biggest threat AI poses to marketing isn't that it replaces people, but that it makes everyone think they can do everyone's job? When creating campaigns, generating content and analyzing data become easier than ever, it's tempting to assume the expertise behind those tasks is no longer necessary. But faster execution doesn't automatically mean better thinking, and more AI doesn't mean...

What if your biggest marketing advantage isn't how much you spend, but whether people actually want to pay attention? In a world where brands can buy reach, produce endless content and rely on increasingly sophisticated targeting, many are still struggling to create something people genuinely care about. That's what we're digging into with Nick Miaritis, EVP and Chief Brand Officer at The Scotts M...

What if the biggest problem with your marketing isn't your marketing? What if it's the layers of approval, organizational silos and risk-averse decisions standing between a great idea and actually making something happen? That's what we're digging into with Evan Horowitz, CEO and co-founder of Movers and Shakers, a social-first creative agency helping some of the world's biggest brands connect wit...

My guest today is Chris Shaw, SVP and Chief Marketing Officer at NTT Research, the Silicon Valley Research Arm of NTT, one of the world's largest technology and business solutions providers. At NTT Research, Chris helps bridge the gap between foundational science and real-world impact, translating work in areas like quantum physics, cryptography, and medical informatics into stories and strategies...

My guest today is Frank 'MF' Hamlin, former EVP and Chief Customer Officer at GameStop, where he was in the C-suite during a pandemic-era short squeeze. Before GameStop, Frank built an impressive career across retail, e-commerce, and music, holding senior leadership roles at Guitar Center and Tailored Brands after nearly a decade in Nashville with Arista Records and Sony Music Publishing. He is al...

My guest today has spent her career at the intersection of marketing, media, education, and ideas. Ruth Mortimer is the Global President at Advertising Week, where she helps shape the brand's thought leadership agenda and education business. Now, before Advertising Week, Ruth held leadership roles at Econsultancy, the Festival of Marketing, and Centaur Marketing. She's also a former editor of Mark...

My guest today is Sarah Evans, partner and head of PR at Zen Media. Sarah is a true pioneer in digital communications, having helped create the hashtag JournChat in 2008, founded Sevans PR, and spent the last two decades helping brands see around the corner before the rest of the market catches up. Today she leads Zen Media's PR practice, an AI visibility strategy, and was named one of Propel's to...

My guest today is Nicole Rex, Vice President of Global Marketing Campaigns and Core Content at Dell Technologies. A journalist by training and a marketer by trade, Nicole has spent more than 25 years demonstrating that great storytelling isn't just creative, it's a business advantage.  During her almost 20 years at Dell, she has led the company's internal creative agency, run experiential marketin...

My guest today is Carly Crittenden, Chief Revenue Officer at Vidmob, where she leads the company's global revenue organization and go-to-market strategy, helping brands and agencies drive stronger business outcomes through AI-powered creative data. With nearly two decades of experience across advertising technology and SaaS, Carly has held senior leadership roles at Black Crow AI, Oracle, Moat, an...

My guest today is Aniket Deosthali, CEO and co-founder of Envive AI. Before launching Envive, Aniket led Conversational Commerce at Walmart, where he helped build AI-powered shopping experiences at a massive scale and worked at the intersection of AI, commerce, and customer experience.  Today, he's focused on helping brands move beyond the AI hype and use intelligent agents to drive real business...

My guest today is Michael Stich, partner at CourtAvenue. Michael has spent more than 25 years helping some of the world's biggest brands navigate innovation, digital transformation, customer experience, AI, commerce, and just about every major shift marketing has faced over the last two decades. Today at CourtAvenue, he works with organizations including Kia, Epson, General Mills, Dell, and the US...

My guest today is Dave Neville, Senior Vice President of Marketing at Johnnie-O, where he oversees brand strategy, digital marketing, creative, CRM, and partnerships for one of the fastest-growing premium lifestyle apparel brands in the market. Dave's career has taken him from serving as a captain in the US Air Force to advising global companies as a strategy consultant at Oliver Wyman and into le...

My guest today is Philip Auerbach, Chief Marketing Officer at Custom Ink. Phil has built an impressive career leading marketing and commercial strategy for some incredibly well-known brands. Before joining Custom Ink, he led executive leadership roles at Bumble, Dunkin', Linblad Expeditions, and Caesars Entertainment, helping each of them navigate growth, digital transformation, and changing custo...

My guest today is Will Leach, founder of Mindstate Group and a leading expert in behavioral science and decision-making. Will previously led PepsiCo's behavioral science lab and has worked with brands including PepsiCo, Disney, Mars, Capital One, and 7-Eleven to better understand why customers choose and how leaders can make smarter decisions.  He's also the best-selling author of Marketing to Min...

My guest today is Liz Crisafi, a transformational marketing executive with more than 25 years of experience building iconic brands, accelerating growth, and creating customer experiences that drive loyalty and business results. Over the course of her career, she's held leadership roles at IHG Hotels and Resorts, Hornblower Group, Discovery Communications, Eastman Kodak, Kimberly-Clark, and Ogilvy....

Today, I welcome two guests to the show, Alma Derricks and Eliza VanCort, the co-creators of Ignite, a leadership experience built around a simple but incredibly timely idea. As technology and AI continue to reshape the workplace, the human skills that drive great leadership have never been more important.  These two came to this work from very different directions. Alma has spent more than three...

My guest today is Jake Nishimura, Vice President of Marketing at Kiswe, a company that's quietly changing the way some of the biggest names in sports, music, and entertainment connect with fans around the world. Jake's career started on the live event side of the business, promoting concerts for artists like Tara Swift and Ed Sheeran before making the jump into streaming, where he's helped bring l...

My guest today is Marie Bahl, Chief Marketing Officer at Uptempo. A few weeks ago, Marie published an article called Martech Built Empires—Now It Needs Bridges. More recently, she shared a manifesto with me that expanded on many of those ideas. Marie argues that marketers have spent years becoming data janitors, spreadsheet detectives, and professional explainers of their own value. Instead of bui...

My guest today is Andrea Eaton, Chief Revenue Officer at Ataccama. Andrea is a growth-focused executive with more than 20 years of experience helping tech companies scale revenue, transform go-to-market strategies, and navigate periods of rapid growth. Her career spans leadership roles across sales, marketing, revenue operations, and product marketing, giving her a truly unique perspective on what...

My guest today is Mike Lane, CEO and co-founder of Fluency, the digital advertising operating system helping agencies scale paid media campaigns across every major digital ad channel. Fluency manages more than 250,000 campaigns monthly and nearly $3 billion in annual media spend, giving Mike a unique lens into where advertising, automation, and AI are all headed. The company recently raised a $40...

This episode is recorded live at BrandSmart, the longest-running brand marketing conference in the U.S. BrandSmart brings together noteworthy speakers and future-forward marketers — a who’s who of decision-makers and influencers — to share proven tools, smart ideas and inspiring stories.  Joining the CMO Whisperer today is Christine Buck, CMO of MiniTab and AMA board member, as well as the 2024 AM...

My guest today is Kathryn Fernandez, Chief Executive Officer of Big Brothers Big Sisters Independence. Kathryn has spent her career helping people reach their full potential, first as a teacher, then as a Peace Corps Youth Development Volunteer, and later through leadership roles across Philadelphia's nonprofit community. Today, she leads one of the region's most impactful organizations, working e...

My guest today is Kris Johns, founder and CEO of AdGood, and somebody whose career sits right at the intersection of innovation, media, and impact. Kris has spent more than 15 years helping shape the streaming and ad tech world, building platforms and businesses that transformed how audiences discover content and how companies create growth. He helped scale AdPool into one of the world's largest C...