LEXGRO
The Circle of Trust
The Circle of Trust is a safe and objective space where law firm owners and personnel uncover marketing insights to scale their practices. Whether you’re a solo practitioner or part of a multi-partner law firm, our episodes are packed with actionable advice to grow your firm, boost revenue, and achieve your goals.
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Épisodes
How Specialization Drives PI Firm Growth 25.09.2026 23:24
Episode 60 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Tim Semelroth of RSH Legal, an Iowa-based personal injury firm with offices in Des Moines, Cedar Rapids, and Dubuque. Tim explains how he became Iowa’s only board-certified truck accident attorney through the National Board of Trial Advocacy, why commercial vehicle c...
Smart Growth for Personal Injury Firms 18.09.2026 25:52
Episode 59 In this episode of the Circle of Trust podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith talks with David Vicknair of Scott Vicknair Injury Attorneys in New Orleans. David shares his background growing up near New Orleans, playing football at Nicholls State, and attending Loyola Law School, then explains how he moved from a mixed hourly “street practice” into perso...
Can Smaller PI Firms Still Compete? 11.09.2026 23:11
Episode 58 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with Jason Epstein, a Seattle personal injury lawyer and owner of Premier Law Group. Jason shares how a philosophy degree led him to law school at Pepperdine, his early decision to pursue PI to avoid billable hours, and his path from opening a firm straight out of school...
Building a Relationship-Driven PI Firm 04.09.2026 21:31
Episode 57 In this episode of the Circle of Trust podcast hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews attorney Abby Chin, managing partner at Cooper Elliot in Columbus, Ohio. Abby shares her path from starting on the defense side at a large firm to becoming a trial lawyer focused on helping individuals and families in complex litigation, including catastrophic injury...
How PI Firms Can Hire Smarter 28.08.2026 24:24
Episode 56 In this episode of the Circle of Trust podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Jason, a Florida personal injury attorney, and Andres, who runs operations in Monterrey, Mexico, about providing remote talent to law firms through Regents RS. Jason explains how hiring challenges during COVID led him to Andres and to the idea of recruiting highly ed...
Building a Trial-Driven Personal Injury Firm 21.08.2026 24:09
Episode 55 In this episode of the Circle of Trust podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Tulsa, Oklahoma personal injury lawyer Joel LaCourse about his path from finance and accounting to law, including early work as a CPA and a stint in university finance that initially led him to pursue a law degree. Joel shares how courtroom litigation became his call...
The Operational Side of PI Growth 14.08.2026 20:18
Episode 54 In this episode of the Circle of Trust podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Richelle Bauman and Jose Torres of Lawbox, a company providing “pre-litigation as a service” for personal injury firms from client onboarding through demand drafting. They explain how Lawbox acts as an extension of a firm by opening claims, gathering records, coordin...
Growing a High-Performance PI Firm 07.08.2026 26:07
Episode 53 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with former client and friend Blake Swan about his rapid firm growth and recent acquisition by Top Dog Law. Blake recounts starting out heavily reliant on referrals, then shifting to direct case acquisition through billboards, radio, Spanish TV, Google Ads, and LSAs, whi...
Building Trust in Personal Injury Law 31.07.2026 24:51
Episode 52 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Anderson Franco, a San Francisco solo personal injury attorney. Anderson shares his path from UC Berkeley to 7 years in insurance defense, where he learned how insurers evaluate claims and saw communication gaps harming Spanish-speaking plaintiffs. He explains how he...
Personal Injury Growth Without Massive Budgets 24.07.2026 21:41
Episode 51 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with Parker Fox, an associate attorney at Slater & Zurz in Akron, Ohio, about his background and his perspective on law firm marketing. Parker shares his move from Phoenix, where he worked at Morgan & Morgan, to Ohio, describing Slater & Zurz as a 10-attorney...
Personal Injury Marketing That Wins Part 2 18.07.2026 22:08
Episode 50 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith talks with his friend Clarke Speaks about their work together improving law firm marketing and operations. Clarke explains how insisting on case attribution and better data changed how the firm makes decisions, including reevaluating underperforming streaming efforts. He descri...
Personal Injury Marketing That Wins - Part 1 10.07.2026 28:50
Episode 49 In this episode of the Circle of Trust podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews his longtime friend Clarke Speaks, a personal injury and workers’ compensation lawyer serving North and South Carolina with offices in Wilmington and Charlotte. Clarke describes how, before working with Keith in 2021, his firm had a strong client-centered foundation...
Inside a New PI Law Firm 26.06.2026 30:30
Episode 48 Mike Streich joins Keith Dyer on the Circle of Trust Podcast to discuss his transition from defense attorney to plaintiff's lawyer, launching a new personal injury law firm, building referral relationships, competing in one of the country's toughest legal markets, and navigating the future of private equity in personal injury law. From startup challenges to branding, LinkedIn ma...
Personal Injury Growth Through Authentic Branding 19.06.2026 24:01
Episode 47 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with Salt Lake City personal injury attorney Kurt London about his path into law and how he’s grown his multi-state practice. Kurt shares that his father is a judge and explains why he chose personal injury, including a motorcycle accident where he trusted an insurance a...
Personal Injury, Purpose, and Impact Litigation 12.06.2026 27:16
Episode 46 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Oakland-based attorney Arthur Bryant about his path into public interest law and his 35-year tenure building Public Justice (formerly Trial Lawyers for Public Justice). He explains how he grew Public Justice from two people into a national organization with 43 staff,...
Personal Injury Growth Through Relationships 06.06.2026 24:12
Episode 45 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews New Mexico personal injury attorney Damon Hudson, who practices statewide from Santa Fe and frequently works in Albuquerque. Damon shares how he “stumbled” into plaintiff work after disliking defense firms and the billable-hour model, and how representing injured peo...
PI Trial Animation and Case Visualization 29.05.2026 22:09
Episode 44 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with David Yarr, founder and forensic animator at Top View Animation, about how forensic animations help personal injury and defense lawyers communicate accident and negligence events to juries and in mediations. David explains that his reconstructions are built from exp...
Engineering a Modern Injury Law Firm 22.05.2026 37:21
Episode 43 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Louisiana injury and accident lawyer Loyd Bourgeois about his path from civil and environmental engineering to law, including early environmental work and post–Hurricane Katrina litigation. Lloyd explains how helping his cousin with brain cancer fight an insurance co...
Scaling PI Firms with Smarter Lead Gen 18.05.2026 25:30
Episode 42 In this episode of The Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with Anthony Bux of Sanguine Strategic Advisors about lead generation and scalable growth for law firms. Anthony shares his 20-year journey in legal marketing, including helping build an early legal lead generation agency, later operating a national consumer law firm buy...
Balancing a Law Career and Parenthood 08.05.2026 27:15
Episode 41 In this episode of The Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Matthew Korn, an employment class action litigator at Fisher Phillips in Columbia, South Carolina. Matt shares his path from a small-town upbringing near Rochester, New York, to Providence College, law school at GW and Georgetown, and early litigation experience at t...
Marketing Savvy for Patent Law Excellence 01.05.2026 28:30
Episode 40 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with Dan Thompson, a patent and trademark attorney in Akron, Ohio, about his path from chemistry to patent law and the benefits of studying and living in different parts of the U.S. Dan explains how his firm, Emerson, Thomson Bennett, grew initially through a strong rain...
The Power of Client Referrals 24.04.2026 38:27
Episode 39 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews New York personal injury and employment discrimination attorney Mark Shirian about building his firm since launching it on August 17, 2016, with $15,000 and zero clients. Mark explains how early encouragement led him into personal injury, while an initial sexual hara...
Driving Success Through Conflict Resolution 17.04.2026 22:16
Episode 38 In this episode of the Circle of Trust podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith speaks with Los Angeles-based mediator Bryant Galindo, founder of Collabs HQ. Bryant shares how early exposure to mediations while working as a paralegal led him to pursue negotiation and conflict resolution training at Columbia and become a pro bono mediator with the EEOC, eve...
Effective Case Management and Client Relations 11.04.2026 19:24
Episode 37 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Jaron Luttich of Element Standard about his company’s software, Control It, which aims to make the civil litigation process completely transparent for internal case teams and external clients. Jaron shares his path from practicing litigation after graduating law scho...
Building a Successful Immigration Law Practice 04.04.2026 35:50
Episode 36 In this episode of the Circle of Trust Podcast, hosted by law firm CMO Keith Dyer and powered by LEXGRO, Keith interviews Philadelphia immigration lawyer John Vandenberg about his background, his path to Villanova Law School, and why he chose immigration law. John shares how frequent childhood moves and later work with an immigration attorney helped him connect with clients and love the...
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