The CEO Stylist

Marketing Your Dream Business Are you ready to elevate your business but unsure where to start with your marketing strategy? In this episode of The CEO Stylist, Yovanka and Kirsten share a comprehensive marketing blueprint designed to help you attract your dream clientele. They delve into key topics such as niching down, building a high-converting website, optimising SEO, creating valuable content...

D efeating Self-Doubt Have you ever felt like an imposter in your own success story? Yovanka and Kirsten know the feeling all too well, and in this episode of  The CEO Stylist , they lay it all on the table. They kick things off by sharing their struggles with imposter syndrome, diving into those quiet moments when self-doubt creeps in. The discussion doesn't shy away from how comparison, espe...

She Won Australian Hairdresser of the Year – Please Welcome Sam James!  Join Yovanka Loria and Kirsten Harris as they welcome the extraordinary Sam James from SJ Establishment. With an impressive 23-year journey in the hair industry across the UK and Australia, Sam has recently been crowned Australian Hairdresser of the Year at just 36. She takes us through her remarkable career, sharing how she t...

Her card declined! (it was the wake up call she needed) Imagine the shock of having your card declined while buying something as simple as toilet paper, despite being financially successful. This was the turning point for our guest, Shona Gates, who realised that her relationship with money was toxic, and that mere budgeting wouldn't fix it. In this latest episode, Shona opens up to Kirsten an...

Ever had a gut-wrenching business experience that made you question everything? Grab a drink and unwind with us as Yovanka and Hayley dive into their wild ride through the hair industry, sharing candid stories and lessons learned from bad business experiences. In this episode, we explore the ups and downs of navigating toxic business relationships and rebuilding confidence. A Covert Narcissist In...

An After Hours Gossip Remember the first time you realised you'd been scammed? That gut-wrenching moment when reality hits and you see the glaring red flags you overlooked? Well, grab a drink, unwind, and join us for a candid after-hours gossip where Yovanka and Kirsten share their wild ride through the hair industry and their bad business experiences. First up, we hear from Kirsten who tells...

Transform Your Mindset and Kick Your Business Goals In this episode, we host James Henderson, the creative force behind Clarity by James and the new owner of Bode. James shares his remarkable journey from a budding hairdresser to a successful salon owner, discussing all things mindset and strategy to thrive in the salon industry. He recounts his early days, opening up about the challenges he faced...

Transform Your Salon’s Retail Sales and Customer Service  In this episode, we sit down with Sonia, the Salon Doctor, who shares her impressive journey from owning salons to excelling in corporate sales. With 37 years of industry experience, Sonia noticed a gap in sales training for salon staff and took it upon herself to bridge it. This led her to create The Salon Doctor, offering one-on-one coach...

Where is the line between inspiration and outright imitation? And when does it become straight-up identity theft?   In this episode, Yovanka and Kirsten dive into the hot topic of dealing with social media copycats. Ever felt like someone is piggybacking off your hard work? You're not alone! One of our viewers is dealing with a similar situation. Join your hosts as they investigate a real-life...

We’ve got the secrets to social media success in the hair industry! Are you a hairstylist who feels left behind in the ever-changing digital landscape? Are your competitors outpacing you on platforms like Instagram and TikTok? If your social media strategy feels outdated and you’re struggling to keep up with the latest content creation trends, this episode is just for you!   Join hosts Yovanka Lor...

Are you a business owner who pays your staff more than yourself? Or are you an employee who feels underpaid? Then this episode is for you! Join hosts Yovanka Loria and Kirsten Harris as they tackle the complex world of wages and business expenses. They discuss the real struggles faced by service-based business owners in balancing the growing demands for wage increases despite less work. You’ll gai...

Join Yovanka Loria and Kirsten Harris as they reflect on their personal and professional milestones for the first quarter of 2024. Your hosts get real about setting concrete goals and how this clarity has influenced their focus, productivity, and decision-making. They also share the unexpected experience that reshaped their approach to balancing health, business, and personal ambitions. In the epi...

Grab your tissue box and brace yourself for an emotional rollercoaster ride with this episode of The CEO Stylist. Tune in as Yovanka Loria bares her soul, opening up about the emotional whirlwind of managing team dynamics and the heartache that comes with saying goodbye to your BEST team members. Strap in for a raw look at the struggles of leading a business through unpredictable transitions and g...

When Instagram crashes, where do you turn? If your answer isn't 'email marketing', you have been overlooking a marketing goldmine! In this latest episode of The CEO Stylist, dive into the importance of email marketing with Yovanka Loria and Kirsten Harris. As they discuss the Instagram blackout that left business owners without access to their client lists, they remind us of the risks...

Have you ever faced the uncomfortable task of saying goodbye to a client who just isn't the right fit for your business? In today’s episode of The CEO Stylist, Yovanka Loria, and Kirsten Harris, talk you through establishing professional boundaries, setting clear rules, and when “firing” a client is sometimes the best move for your salon.  Kirsten kicks off the conversation by sharing a story...

Today’s episode of The CEO Stylist reveals the secrets and challenges behind creating a successful hair extension company as international guest, Anianne Rivera, the gothic-inspired mastermind behind Mourning Hair, joins Yovanka Loria and Kirsten Harris to share her experience with starting a hair extension line. The women discuss the oversaturation of the American market, the unexpected costs of...

Looking to elevate your revenue? Join in as Yovanka and Kirsten spill the secrets behind the ultimate pricing strategies for salon businesses. Listen and learn why it's crucial to tailor your pricing structure to your salon's unique margins, whilst mastering tiered pricing to reflect the diverse experience levels of your stylists.  In this episode, we explore the practical world of salon s...

Picture this: you've nurtured a successful salon business, and grown a loyal client base, but one of your top stylists decides it's time to move on. So, here’s the burning question: Who owns the client? Yovanka Loria and Kirsten Harris have the answers in today’s episode of The CEO Stylist as they share stories from their listeners and their own experiences. The women unpack a story from W...

Have you ever walked into a salon and felt the buzz of a dream culture? Today Yovanka Loria and Kirsten Harris sit down to explore team building and creating culture within a salon business. They discuss the necessity of establishing your culture before expanding your team and setting a clear vision, values, and morals that will lay the foundation for your desired workplace environment. Sharing pe...

Ever feel like work has hijacked your life, leaving you running on empty? In today’s episode of The CEO Stylist, Yovanka Loria and Kirsten Harris share insights on finding balance in a society where being constantly busy has become the norm. From the struggles new parents face when re-entering the workforce to managing a new generation of workers who refuse to burn out, the hosts open up about the...

She didn’t know it back then, but the sting of betrayal and disappointment is what put Yovanka on her path to success. In today’s episode, alongside co-host Kirsten, she will tell the tale of an idolised mentor, business associate, and trusted friend who turned out to be a narcissist. Listen in as she recounts the emotional rollercoaster of enduring—and overcoming—manipulation and trauma.  As she...

Don’t be bitter, be better! This is something Kirsten unravels in today’s episode, as she discusses the cutthroat reality of betrayal and deception along her business journey. Alongside co-host Yovanka, Kirsten recounts a gut-wrenching story about a once-trusted associate she had sponsored from abroad, who conspired against and forced her out of her own business. Kirsten discusses the financial, l...

Unlock the secrets to financial empowerment and say goodbye to the fear of numbers that has been holding you back in business. Kirsten and Yovanka are here to guide you through the salon metrics that matter, from Average Transaction Value to KPIS and Strategic Pricing. They’re spilling the tea on how truly understanding your business's financials can revolutionise your decision-making and grow...

Feeling overwhelmed by no-shows during your fully booked days? Are you wondering how to establish cancellation policies that work or enforce them without upsetting your clients? If these challenges sound familiar, today’s episode is for you! Listen in as Yovanka and Kirsten explore the backbone of every successful salon business—policies and procedures. In this episode, they will talk you through...

Ever grappled with the fear and uncertainty that comes with a downturn in business? It's an experience, hosts Yovanka Loria and Kirsten Harris, know all too well. In the latest CEO Stylist episode, they share their journeys and reveal the strategies used to lead a team during such challenging periods. They delve head-on into how a positive mindset, proactive approach, and an understanding of e...