The Brain Game

Episode 168 : hiring a coach is FUN. It’s even more fun when you know what each type of coach does and how that helps YOUR business get closer to your goals. In this episode we talk through 11 types of coaches and the one thing you need to know before you choose your next coach.

Episode 167: if you struggle to explain what you do or have been working on your elevator pitch for way longer than you want to admit…today’s episode is for you. It’s easy to get hung up developing a 1-liner that’s sexy and grabs people’s attention. But you don’t need one to sign clients and build your business. In this episode I walk you through exactly what it looks like to market online AND in...

Episode 166: coaches keep themselves stuck with their niche and offer because they're TOO specific.  In this episode I show you how simple (yet effective) your niche can be and what it looks like to use all that detail in your marketing instead.  

Episode 165: Do you look at your money data 1-2x a month? What comes in and what goes out? This data will help you create more money. Even if that data is $0. In this episode, I teach you how to learn from money data when you make $0, blow your goal out of the water and land somewhere in between. I also teach you how to look at that data and identify what to do differently for next month. This way...

Episode 164: How are you feeling about selling in December? Dreading it?  Wishing you were more present with your own family?  Eager for it? In today’s episode, we go through 3 common beliefs that will STOP you from selling in December…or make it feel hard. Plus, I share a question to ask yourself that will spark your passion, excitement and love selling coaching this month.

Episode 163: your skill using your mind is the difference between enjoying your experience of business, making lots of money…and not. In this episode I show you what mindset looks like in a very actionable way throughout my work day. How I use it to make decisions, work through what’s bothering me, focus on goals and manage emotions. There is no one way to use your mind and this will give you acce...

Episode 162: as a coach, do you post your prices so people know before they book a call…or wait until the call to share the price? This is a really common question. In this episode I help you make a decision for your business by helping you understand… What doesn’t change whether you post the price or not The benefit of not posting the price and who that might be best for The benefit of posting th...

Episode 161: when you’re creating an offer, who are you thinking about? A current client? Past client? Future client? In this episode we talk about the difference between building an offer for each of these and which creates the most self-permission and enjoyment.

Episode 160: growing your business requires a balance of productivity and creativity. In this episode, we explore 4 ways to spark and nurture creativity.

Episode 159 : In this episode I teach you a 3-step process you can use to explore how you might be preventing consults..keeping people who want to hire you at bay. Keep doing this work with me in An Unconventional Business School .

Episode 158: the easiest way to work a lot in your coaching business but not see the results you want…is to not understand the structure of your business. In this episode we look at the two parts of structure in your business; setup & running. Following this structure you get feedback when you’re marketing so you know what’s working, you do a few things well instead of a lot of things sporadic...

Episode 157: Your offer is the foundation of your business. Both in the structure of how it directs who and what you talk about but also in the mind you build while creating your offer which flows into how you market and sell.  In this episode we cover common issues coaches have that might be mistaken as a marketing issue but actually stems from an unclear offer. Mentioned in this episode: Build Y...

Episode 156: This is the episode you listen to and never wonder about your niche again. The purpose of a niche is to direct who you speak to, what you talk about, where you find them and what you help them with. I struggled with my niche all while selling multiple six-figures of coaching a year. Struggling with your niche doesn’t mean you can’t help people. You can. Not worrying about it though me...

Episode 155: who are you creating content for? Inside of every category of people...there are subcategories. A painful mistake coaches make is speaking to the version of their person who wants their offer the least .  In this episode we break down how to know if you're talking to the right people based on the painful side effects and how this focus looks in your automated emails sequence. 

Episode 154: there are the flashy parts of being an entrepreneur and there are the other parts that are also true.  In this episode I talk about both so as you experience the normal parts of being an entrepreneur you don't make them mean something has gone wrong but rather see them as part of the process. 

Episode 153: in this episode I share some advice I gave a friend who was feeling bad after a consult. You’ll hear how I learn from a situation even if I don’t know much, what that sounds like and how I walk away feeling like I won even in a situation I didn't get the result I thought I might. This is a more casual podcast but as always the interaction with how my mind thinks will help change a...

Episode 152: the point of a goal is to focus your attention and shift how you normally do things so you can create a new result. There are 4 approaches you can take to focus your attention on a goal. In this episode we dig into them plus the little details that make each easier and more fun to do. The first way is my favorite. Setting a yearly goal… by becoming the person and creating the business...

Episode 151: time has a very specific role in your business…in this episode we uncover what that role is and what it isn’t. ❌Time doesn’t create change. ❌Time doesn’t create money or goals. 👉🏼 You do. ✔️ You use time to create a future for yourself that doesn’t exist yet and won’t exist if you keep using time the way you have in the past. ✔️ You use time to give you space to have ideas, make d...

Episode 150 – the structure and strategy of your business are the LEAST interesting parts. You create an offer, your offer determines what you talk about and to who…you choose where to show up based on where your people are and your preferences. You practice converting. This seems simple. But we both know it’s not. The reason it’s not actually though is THE MIND. It takes that simplicity and scram...

Episode 149: Think Few Thoughts. In this episode we move past the setup and logistics of business and focus on the day to day experience. I’ve never met anyone who says they want to build a business with a mind running fast with everything they need to do and think about. Instead coaches say they want to feel calm, focused and clear on what they do and when. Thinking fewer thoughts creates a calm...

Episode 148: Anytime you are showing up to your business but still not getting the results you want…there are layers to look at. These layers help you focus in a way that creates change TOWARDS your goal. In this week’s episode I share a statement I overheard a coach say. “If I just show up and am myself, I’ll attract my people” I break this into layers of what’s awesome about it AND what’s missin...

Episode 147: Exposure Mindset The point of mindset is to direct your mind beyond and outside of what it thinks and does right now SO THAT you can create new results. There is a piece of exposure though that makes a HUGE difference and is the difference between hanging out in your own head and knowledge and expanding it more quickly. In this episode we talk about exposure mindset. What it is. What...

Episode 146 : You want more clients. It's a normal part building a business.  But neediness can work it's way in before you know it.  Creating content specifically wanting people to book a call and being frustrated when they don't.  Focusing on all the ways you're showing up but how nothing is working. Allowing your lack of the clients or consults spin you out or avoid your busines...

Episode 145: in today’s episode we’re breaking down convergent and divergent thinking and how they show up in business. One way of thinking allows you to give yourself choices and choose the “right” answer for you. And the other way of thinking allows you to stop looking for the right answer, realize all the answers that are available and choose the way you want to choose.

Episode 144: when you think the thought “it’s not working” do you feel like it’s a calm observation? OR does it feel full of negative emotions like defeat, inadequateness or shame? In this episode I talk about how both of these experiences of that thought are possible and how each option causes you to see and problem solve differently.