CleverTap
The Big Leap Podcast
A podcast series featuring the most respected CMOs and executives globally, reveals the steps, strategies and stories that have allowed marketers to achieve growth through retention. The series is hosted by Peggy Anne Salz.
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Épisodes
Advertising is dead. Loyalty is dead. And brand needs rebranding, with Mastercard CMO Raja Rajamannar 11.06.2021 44:54
Advertising is dead. Loyalty is dead. "Brand" needs rebranding." Raja Rajamannar, the Chief Marketing & Communications Officer at Mastercard and author of the must-read Quantum Marketing, drops thought grenade after thought grenade in this third episode of CleverTap Engage. Raja explores what it means to build a brand, shares the kind of "da Vinci" marketers we need today, and shares what it’s...
IBM & The Weather Company: AI, predictive analytics, retention, and moving to subscriptions with CEO Sheri Bachstein 24.05.2021 30:37
Sheri Bachstein, CEO of The Weather Company (an IBM Business) and GM of IBM Watson Advertising, knows artificial intelligence (AI). Tune in to find out how The Weather Company uses predictive analytics, why it decided to embrace a subscription model, and how it all impacts customer engagement. “CleverTap Engage” is a video interview series featuring the globe’s most respected CEOs and execut...
CleverTap CMO on engagement, branding, and the biggest mistakes brands make 31.03.2021 36:51
This is the VERY FIRST episode of CleverTap Engage, a new podcast where CMOs speak on their most critical issue: generating and sustaining engagement with prospects and customers. The ultimate goal: highlighting the outstanding experts and standout campaigns driving customer engagement in a meaningful, memorable and clever way. In our first episode, we start with CleverTap CMO Dave Dabbah. Dave wa...
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