The Austin Cohen Podcast

Send us Fan Mail In 2010, I was one year into building Corrective Chiropractic. I was grinding hard, doing everything myself, and convinced I was being responsible with money. Then my business coach caught me asking a valet for $2 change — and told me that single moment explained exactly why I was stuck. This episode is the story of that conversation, what it revealed about the scarcity operating...

Send us Fan Mail Most chiropractors write their core values at a weekend seminar and never think about them again. I did the same thing. Then I walked into one of my 13 clinics and realized nobody on the team could name a single one. So I started over. I looked at every person I'd fired in the last three years and found the pattern. The people who didn't work out weren't bad people....

Send us Fan Mail You keep finding bad partners. Your team is disengaged. Your health is slipping. What's the common denominator? In this episode, I get honest about the hardest lesson I've ever learned as a business owner, a husband, and a father: everything around you is a direct reflection of who you are. I share the moment my wife called me out, why I've never gone a year without...

Send us Fan Mail His grandson said something I can't stop thinking about. We all die twice. Once when we take our last breath and again the last time someone says our name. This week I'm paying tribute to Dr. Guy Riekeman, a man who shaped my life, my practice, and my philosophy on health in ways I'm still discovering. I share the story of bribing a PF Chang's server to stretch...

Send us Fan Mail Your clinic's culture is off. Revenue is down. Your team is making excuses. So whose fault is it? In this episode, Austin gets raw about the one trait he's seen separate the clinics that grow from the ones that stay stuck: extreme ownership. He shares three real stories from building over 20 chiropractic clinics, including the toxic hire he should have caught, the locati...

Send us Fan Mail What does a birthday voicemail have to do with keeping clients for life? Everything. In this episode I'm posted up in an empty airport terminal with my buddy Ed Cunliffe, who started in door to door sales and now runs 80 offices with over 1,000 reps hitting the field every single day. We get into the 4 factors of impulse that get people to say yes (Jones Effect, Indifference,...

Send us Fan Mail Everyone's using AI. But here's what no one wants to admit: your audience can tell. They can feel when your emails, your content, and your talks were assembled instead of lived. In this episode, I break down why people are running back to real human connection. Why run clubs are exploding, book clubs are back, and health festivals are packed. And what that means for anyo...

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Send us Fan Mail It was a missed rep in the gym that sparked this episode. In a moment where no one was watching, I had a choice. Count it and move on, or hold myself to the standard I say I believe in. That pause turned into a bigger question. Where else in life and business are we taking quiet shortcuts because no one is keeping score? In this episode, I reflect on the unseen moments that shape...

Send us Fan Mail In this episode, I break down how Growth Summit was built months in advance with intention, structure, and clarity. No guessing. A clear agenda. Trusted relationships. A capped room to protect community. I share how this same framework applies directly to your clinic. From running better meetings, to building real team and patient connection, to getting clear on who you’re actuall...

Send us Fan Mail Most businesses don’t struggle because they lack options.  They struggle because they offer too many. In this episode, I share a simple principle from a 1950s shoe salesman that has shaped how I think about pricing, care plans, leadership, and even how I schedule meetings with my team: two options, not three . We talk about why too much choice creates hesitation, how complex prici...

Send us Fan Mail A lot of chiropractors feel called to build something bigger. A second brand. A program. A new offer. Another stream of income. But expansion without freedom usually just creates a more complicated version of the same problem. In this episode, I break down why I believe freedom has to come first and how living at least 80 percent of your ideal schedule is the real prerequisite for...

Send us Fan Mail In today’s economy, inflation isn’t just raising prices. It’s raising expectations. People still have money. They’re just done paying for average. In this episode, I break down what I’m seeing in real time, from $300 dinners that felt forgettable, to gyms and service businesses quietly losing customers, to why average is no longer survivable in a world of constant evaluation. I sh...

Send us Fan Mail Back in 2016–2017, one relationship changed the entire trajectory of our practice. Not an ad campaign.  Not a new service.  Not a viral moment. A relationship. In this episode, I break down why every single one of us is one relationship away from completely transforming our life and business. I share the story of how a partnership with a country club quietly opened doors we never...

Send us Fan Mail In this episode, I sit down with Lauryn Brunclik for a real, unscripted conversation about what actually matters when you’re building something that lasts. We talk about why most chiropractors burn out even when the practice is “doing well,” the difference between CEO time and just doing more admin, and why long-form conversations build trust in a way shortcuts never will. This ep...

Send us Fan Mail What Are You Tolerating That’s Costing You Growth? As we move toward 2026, most conversations focus on what we want to add. New goals. New strategies. New habits. This episode takes a different approach. Instead of asking what more you need to do, I invite you to look at what you’ve been tolerating. The quiet energy drains.  The conversations you’ve been avoiding.  The systems you...

Send us Fan Mail As 2025 comes to a close, I wanted to do something different. Instead of highlighting wins, numbers, or milestones, this episode is about the lessons that were earned the hard way. The ones that came from uncomfortable conversations, tightening systems, leading teams, protecting family time, and learning where growth actually comes from. In this episode, I share 25 lessons 2025 ta...

Send us Fan Mail What does transformation actually look like when nothing “breaks,” but something still needs to change? In this episode, Austin Cohen shares the quiet, uncomfortable evolution from control to connection. He opens up about the early years of building his business, when everything ran through him, listening to phone calls, managing payroll hour by hour, and unintentionally limiting...

Send us Fan Mail Most chiropractors are working hard.  Seeing patients. Staying busy. Hitting the surface-level numbers. But underneath all of that, there are a handful of numbers quietly shaping everything. In this episode, I walk through the 7 numbers most chiropractors aren’t tracking , not because they don’t care, but because no one ever showed them where to look. These numbers reveal:  • Wher...

Send us Fan Mail In today’s episode, I’m diving into one of the most important rhythms I’ve learned in business and in life: how you finish the year determines how you start the next one. I walk through the exact process I use every December — reviewing roles, assessing capacity for the coming year, and studying our New Patient Metrics from January until now — to get honest about where we’re align...

Send us Fan Mail In this episode, I share one of the biggest patterns I’ve seen in my own life and in the lives of the most successful people I know. Before anything becomes real in your world, you have to be willing to see it long before it exists. I talk about the early days of Corrective Chiropractic, when I set alarms for 3 AM and 3 PM just to remind myself of the goal I was chasing. I share h...

Send us Fan Mail In this episode, I open up about something I wish I learned a lot earlier in my career. I talk about the biggest trap chiropractors fall into… chasing shiny objects instead of strengthening the business that’s already working. I share the mistakes I made investing in gyms, yoga studios, PI clinics, and franchises, and how all of them pulled me away from the one thing that was actu...

Send us Fan Mail In this episode, I’m breaking down the one word that quietly shaped the last 15 years of my life: yes . I’ll share the real stories behind the opportunities I almost missed — walking into CrossFit Peachtree when I didn’t know a soul in Atlanta, saying yes to dinners I was too tired to attend, showing up to networking events where I felt like the smallest person in the room, and ho...

Send us Fan Mail In this episode, I unpack what I learned from our recent Corrective Chiropractic company retreat and why it became one of the most defining leadership moments of my year. We dug into the 6 Growth Engine Frameworks, the full team survey, and the real work that goes into building trust, communication, and alignment. This wasn’t about checking boxes or reacting to issues. It was abou...

Send us Fan Mail In October 2006, I decided to do something I had never done before — run a marathon. That single decision became the catalyst for every major change that followed in my life. From that first finish line came a series of challenges — sprint triathlons, Ironmans, swimming across Alcatraz, running 100 miles, completing Navy SEAL training, and eventually creating Adventure Summit. But...