Altum Insight
The Altum Insight Podcast
Take a deep dive into qualitative research, AI, and the future of campaigns with Adrianne Marsh and Frank A. Spring, with producer Kate Monson. Altum Insight is a qualitative research firm that uses cognitive neuroscience and narrative science to understand voter behavior.
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Altum Insight
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Dernier épisode
2 juil. 2026
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Épisodes
Episode 5 - Iowa and the Rat King of Unhappiness 02.07.2026 47:35
What happens when a community’s worries get so tangled up that it becomes one giant crisis? On the latest episode of The Altum Insight Podcast , hosts Adrianne Marsh and Frank A. Spring dive into a new study of Iowans, revealing what they call the Rat King of Unhappiness.
Episode 4: Large-scale listening - the most underrated approach to building a campaign message 25.06.2026 47:11
The political industry is using AI to test ideas a range of ideas that may not teach us anything about how voters are really making decisions. According to the latest episode of the Altum Insight Podcast , these applications may be downstream of the most impactful changes we could make in terms of research and message development. Co-hosts Adrianne Marsh and resident mad scientist Frank A. Spring...
Episode 3: Narrative, brains, and changing voter behavior, oh my! 11.06.2026 30:49
In episode 3, co-hosts Adrianne Marsh and Frank A. Spring break down why traditional political messaging often falls flat and explain how campaigns can bridge the trust deficit by treating narrative not as an art form, but as a rigorous behavioral science.
Episode 2: Changing the way we win - the stairway model of behavioral change 11.06.2026 26:19
Altum Insight's second episode unpacks the "Stairway Model of Behavior Change," a framework designed to move a person toward a specific action they wouldn't otherwise take. Originally developed by the FBI Crisis Negotiation Unit for hostage situations, the model consists of five distinct steps that could mean the difference between successful persuasion and, well, losing.
Episode 1: What we do and the rural study recap 11.06.2026 59:03
Our first episode focuses on Altum's digital ethnography of rural Nebraska voters, which found a deep-seated disconnect between voters' cultural values and the Democratic Party. The study also reveals a surprising amount of unprompted anxiety about AI.
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