The Ad Podcast

Laura McHolm - Founder & Chief Marketing Officer - NorthStar Moving Company One of the few women at the helm of a moving company, Laura McHolm had an unlikely start as co-founder of NorthStar Moving Company. Laura began university at the age of 16. After graduating from the University of California, Berkeley at Berkeley she taught basic programming on Apple computers, then worked in marketing...

Doug Reifschneider  - Fractional Chief Marketing Officer -  Chief Outsiders  Reifschneider grew up in the foodservice industry. He is a marketing veteran with 25+ years of progressive field, agency, and corporate marketing experience. Doug started in the restaurant business in the field by teaching franchisees and company operators how to conduct local restaurant marketing (LRM). He also formed ad...

Brendan Shields-Shimizu  is the Chief Innovation Officer at  Crispin Porter + Bogusky  a role he took on when CPB announced an expansion of services and integrated new capabilities under the agency banner. Prior to this role, Brendan served as CEO at  Observatory by Crispin , one of  Fast Company ’s “World’s Most Innovative Companies” for three years in a row in 2020, 2021 and 2022.   He had been...

Justin Steinman  - Chief Marketing Officer -  Definitive Healthcare  As Chief Marketing Officer of Definitive Healthcare, Justin is responsible for the strategy, development, and execution of all aspects of marketing for the company, including product marketing, demand generation, corporate marketing, public relations, and corporate communications. Prior to joining Definitive Healthcare, Justin se...

Jeff Sass  - Author of Everything I Know about Business and Marketing, I learning from the Toxic Avenger. Jeff is a senior level digital media, marketing and business development executive with a rare mix of creative and business experience in mobile marketing and entertainment, traditional entertainment, electronic entertainment, licensing & merchandising and technology. A frequent speaker an...

Jessica Lyn Zall  - Chief Marketing Officer -  Percent  Jessica Zall is the Chief Marketing Officer of Percent, a groundbreaking technological and data-driven platform that has created the modern credit marketplace by connecting investors, borrowers, and underwriters and enabling them to transact more efficiently. Jessica leads the company’s marketing and communications strategy with a strong focu...

Tony Billmeyer  - Chief Marketing Officer -  Show-Me Organics  Lead marketing for some of the fastest growing cannabis brands in Missouri. Show-Me Organics operates a vertically integrated house of brands with something for everyone: -  Vivid Cannabis  offers a charismatic line of top shelf products, setting the bar for quality in the market. - Missouri's Own offers an approachable line of gou...

Stephanie Fried  - Chief Marketing Officer -  Fandom  Stephanie Fried has spent 20 years building and leading the most innovative marketing and research teams in media. She is currently the Chief Marketing Officer at Fandom, a global entertainment brand powered by fan passion. In this role, Fried oversees all marketing efforts for Fandom and its portfolio of brands including  Fanatical ,  TV Guide...

Lisa Tan - Chief Marketing Officer -  Reverie  Lisa Tan is the chief marketing officer of Reverie, a cutting-edge sleep technology company on a mission to help people live better lives through the power of sleep. Tan leads the marketing and customer experience teams across Reverie’s wholesale and direct-to-consumer verticals. Combining her passion for teaching others how to embrace quality sleep w...

Amy Tunick  - CMO -  National CineMedia (NCM)  Amy oversees NCM’s B2B and B2C marketing including brand, creative and content strategy, partnerships, events, studio relations and public relations, working collaboratively across the organization to drive innovation and strengthen the company’s connections with consumers, brands and agencies. Throughout Tunick’s career, she has overseen integrated m...

Derek Osgood  - CEO - Ignition Derek Osgood is a product marketing specialist, entrepreneur, and Founder & CEO of Ignition, a platform that helps brands streamline go-to-market strategies. He has launched several products that have collectively generated over $1 billion in revenue. Before Ignition, Derek worked as Director of Product Marketing at  Rippling , Director of Marketing and Growth at...

Matthew O'Connor  - CEO - AdQuick  Matthew O'Connor is the CEO and cofounder of  AdQuick.com , the first platform to allow brands, agencies and individuals to complete the entire process of planning, buying, executing and measuring out-of-home (OOH) advertising campaigns anywhere in the U.S. and around the globe.

Tom Richards  - CMO -  NINJIO Cybersecurity Awareness Training  Tom is the Chief Marketing Officer at NINJIO Cybersecurity Awareness Training, where he is the leader of the marketing functions, member of the senior executive team, and spokesperson for the brand. He has long advocated for stronger cybersecurity practices across companies to keep people and their data safe. Previous to NINJIO, Tom w...

Devon O'Rourke is the Founder and Managing Partner of product marketing consulting firm, Fluvio, an occasional angel investor, and the host of the Embracing Erosion podcast. Devon has over a decade’s worth of experience working alongside growth, marketing, product, research, design, sales, PR, and engineering teams to successfully bring new software and technology products to market. Before fo...

What drives the deep craving for a White Castle burger? Why do “Cravers” wait in line for hours, even days, before the opening of a new location? And how has the 101-year-old, family-owned hamburger chain — the first in America — facilitated collabs with the likes of PUMA and Wu-Tang Clan? For chief marketing officer Lynn Blashford, it’s a marketing special sauce that drives the brand to reach new...

In this episode I interview Kim Hurwitz the CMO of Fite. TV. https://www.linkedin.com/in/kimhurwitz/ https://www.instagram.com/fortordbaby/?hl=en

In this episode, I interview Casey Hurbis, CMO of Rock Central, the internal agency that oversees all marketing initiatives for the the nation's largest and most trusted mortgage lender Rocket Mortgage and the Rock family of companies. https://www.linkedin.com/in/caseyhurbis https://www.instagram.com/caseyhurbis/?hl=en https://twitter.com/caseyhurbis?lang=en

In this weeks episode I chat with the one and only Shaun "Shonduras" McBride. Shaun made his initial splash as the first influencer on Snap Chat and went on to becoming a prolific you tuber as well. He's also the owner of Space Station Integrations who reps other you tubers like Pete Mckinnon and The Ace Family, along with Space Station Gaming, a massive e sports organization. Join me as he discus...

In this Episode of the podcast I sit down with Mike Linton, the CRO of Ancestry.com and the former CMO of Farmers Insurance. Mike addresses his career bucking the trend of CMO tenure at organizations like P & G, Best Buy, Farmers Insurance and now Ancestry.com.  Mike addresses topics like how to spot a unicorn business, who should get to vote on different marketing decisions, how marketin...

In this episode I interview the former CMO of 5.11 Tactical Dave Larson about his amazing career in sports marketing at brands like Rebook, Nike, Brooks, G4, The Women's Tennis Association, UnderArmor and finally 5.11 Tactical.  We cover a host of topics including never taking jobs for the money and that titles don't mean anything.  Dave gives us some amazing insight about working closel...

In this episode I head up to the bay area and interview Chairman Emeritus of Docusign and Ariba Keith Krach. Keith has disrupted multiple industries through digital transformation. He was also the youngest Vice President in the history of General Motors when he became a VP in his twenties.  Keith was also the international president of the Sigma Chi Fraternity. In this episode we talk about d...

In this episode I head to Chicago to Interview Rishad Tobaccowala the Chief Growth Officer of Publicis one of the big five holding companies in the marketing and advertising world. We cover a host of topics including Rishad's 35 plus year career with Publicis in addition to agency culture, transformation, challenges to the holding company model, in house agencies, business models, work life balanc...

In this Episode we travel north to Toronto to visit the marketing world headquarters of Shopify and speak to their chief marketing officer Jeff Weiser. In the episode we cover a range of topics including what it means to be a business owner today; traditional CMO's watch out, the quants are coming, how does a influencer like Kylie Jenner build a billion dollar business on the Shopify platform and...

In the first episode I interview Jonathan Simpson-Bint about his early career leading up to running revenue for the worlds largest streaming platform.