The Active Code

Who is our guest? In this episode of The Active Code , we explore why diversification has become essential for organisations working in PE, school sport and children’s activity. Steven Brown from JB Sport and Education reflects on the organisation’s 17–18 year journey, sharing how it has grown from core PE, swimming, holiday camps and school sport delivery into a wider education partner. From trai...

Who is our guest?  Matt Nowell is a seasoned professional with over 25 years of experience in people management, including roles at EY People Consulting and IBM Consulting. With a deep-rooted passion for sports and its profound impact on leadership and teamwork, Matt has combined his love for physical activity with extensive corporate expertise to foster growth and connection in organisations. His...

Who is our guest?  Ben Hazeldine is a passionate entrepreneur and respected leader in the children’s sports coaching sector. Inspired by his parents, both athletes and educators, Ben combined his love for sports with a commitment to education to launch Future Stars Coaching in 2009. His vision is to provide high-quality, engaging sports education for children. Since then, Ben has grown the busines...

Who is our guest? John Mulholland is a multi-faceted professional with a diverse background in both education and business. Initially beginning his career as a secondary school teacher specialising in A-level geography, John has since expanded his horizons to become the director of a fast-paced sports coaching company called Fiesta Sports Coaching. Beyond education and sports, John is also a prope...

Who is our guest?  Suzy Hunt is an accomplished executive and leadership coach passionate about empowering others through personal and professional development. With a rich corporate leadership and sales background, Suzy transitioned to coaching after a pivotal moment in 2017, when simple career advice nudged her towards uncovering her true calling. She holds a qualification in coaching and mentor...

Who is our guest?  Duncan, the founder and CEO of Profit Genie, is a renowned expert in financial management and business profitability. With a strong background in accounting, Duncan has dedicated his career to helping businesses transcend beyond mere compliance and achieve substantial financial growth. At Profit Genie, Duncan, the founder and CEO of Profit Genie, is a renowned expert in financia...

Who is our guest? Wayne is the founder and managing director of Time4Sport, which promotes physical activity and healthy lifestyles for children and families. With a background in sports coaching and development, Wayne has been leading Time4Sport for over 18 years, growing the organisation to employ 24 staff and serve 7,500 children and families weekly. He holds a BA in Sports Development and Coac...

Who are our guests?  Dan Wilson and Alex Ogden are pioneering spirits in the realm of physical education (PE), each illustrating the transformative journey from teaching in schools to spearheading community-wide initiatives for active living. Dan’s evolution from a PE specialist to a director at Yorkshire Sport Foundation is a testament to his leadership in melding education with broader community...

Who is our guest?    Ryan Harris is a charismatic leader in the children's sports coaching and activity sector. Beginning his career at 17 years old, as a kids' activity club provider at David Lloyd's leisure centre, Ryan has demonstrated a natural flair for sports and leadership. His early involvement in tennis, where he excelled to become the number one player in Lancashire for hi...

Who is our guest?  Adam Holland is a visionary leader in the children's physical activity sector, having devoted over nine years to managing Progressive Sports in Derbyshire, Nottingham, and Chesterfield. His journey, unconventional in the beginning, started right after high school when he dived into a sports coaching apprenticeship with Port Vale. Despite the early end of his tenure due to f...

Who is our guest?  Andrea Springthorpe is an inspiring figure with a multifaceted professional journey deeply rooted in physical activity and fitness. Starting her career in sales and marketing, Andrea found herself unfulfilled and longing for a change. At 28, she took a bold step by quitting her job to pursue a degree in Exercise, Physical Activity, and Health as a mature student at the Universit...

Who are our guests?  With over 25 years of experience in fostering a culture of inclusivity and engagement in sports, Louise Assioun and Sue Morrison stand out as true champions of making physical activity accessible and enjoyable for everyone. Louise, with her rich background in physical education and a level 4 tennis coaching accreditation, spearheads the Team GB Visually Impaired Tennis team, o...

Who’s our guest?  Mike Michalowicz is the entrepreneur behind three multimillion-dollar companies and is the author of several business books, including Profit First, Clockwork, The Pumpkin Plan and his newest book, All In. Mike is a former small business columnist for The Wall Street Journal and a business makeover expert for MSNBC. He regularly travels the globe as an entrepreneurial advocate. M...

Who is our guest? With over 40 years of experience in marketing communications and customer relationship management, Richard is the director at Customer Plus, a leading consultancy that helps businesses improve their customer experience and loyalty. He is also a certified NPS practitioner and an accredited C-me colour profiling activator, which enables him to deliver effective and engaging worksho...

Who’s our guest? Kay Batkin is the Network Director at Youth Sport Trust. Inspired from an early age to work in sports education, her professional journey began with the aspiration of becoming a PE teacher. However, after a chance conversation with her own PE teacher, she decided to broaden her horizons and studied Sport and Recreation Development at Leeds Beckett University. After graduation, she...

Our latest Active Code Podcast had the pleasure of hosting CMXSC’s Founder and Director, Chris Michaelides, a passionate entrepreneur with a deep-seated love for sports. Chris shared insights on his personal and professional journey, revealing how he navigates the challenges of being a business owner while emphasising the transferable skills he absorbed from his passion – sports. Who is our guest?...

The Active Code: “Invest in people that put children’s needs first and business needs second”. We’re excited to welcome Matt Ogle, Founder and Director of S4A, to The Active Code.  Matt set up S4A when he was just 15 years old and has sent led his passionate team to help inspire children through creativity, sports, and play. As a leading provider in the Buckingham, Northampton and Oxfordshire regi...

We’re excited to welcome Rafe Turner, Partnership Executive at CIMPSA, to The Active Code.  As the sector’s chartered professional body, CIMSPA works on behalf of the whole sport and physical activity sector – supporting, developing, and enabling professionals to succeed and, as a result, inspiring our nation to be more active. CIMSPA helps to nurture talent, develop careers, inspire professionali...

We’re excited to welcome both Dave Thomas, Director of Business Development at Fox Cycling , to The Active Code.  Since 2010, Fox Cycling has taught thousands of children to cycle so families can ride together; the fun, progressive instruction has been further refined and developed over time. We all know that the current generation of kids spends way too much time indoors, leading sedentary lifest...

We’re excited to welcome both Karl Andrade and Adam Hampton, Directors at Essex Professional Coaching, to The Active Code.    Karl Andrade and Adam Hampson hold Director positions at Essex Professional Coaching and are recognised for their immense passion within the AAP network. Essex Professional Coaching is committed to fostering personal development, motivation, and inspiration through sports a...

We’re excited to welcome Tom Trout, an expert in Nursery, Childcare, Wraparound care, and Sports Coaching Recruitment, to The Active Code.  Tom is the Managing Director of Love Recruitment, which specialises in recruiting care staff for companies across the UK. They recruit for all departments within the childcare sector, from senior operations to front-line teams. Their services include providing...

We’re excited to welcome Stuart Armstrong, a strategic sports development professional, to The Active Code.    Stuart has been involved with some of the biggest names in the industry.  Some of which include The Golf Foundation, UK Coaching, The RFU as Head of Player Pathways, and Development & Rugby Growth. Stuart’s most recent role with Sport England as Head of Coaching & Strategic Lead f...

Last week we  welcomed Craig Brennan, founder and CEO of The Little Sports Group , to The Active Code. This episode is the best bits!   Drawing on his extensive experience in the sports, education, and childcare industries, Craig shared his expertise and insights in this must-listen episode.     Who is Craig Brennan?   Craig Brennan is an experienced CEO with a demonstrated history of working in s...

We’re excited to welcome Craig Brennan, founder and CEO of The Little Sports Group , to The Active Code. Drawing on his extensive experience in the sports, education, and childcare industries, Craig shares his expertise and insights in this must-listen episode.    Who is Craig Brennan? Craig Brennan is an experienced CEO with a demonstrated history of working in sports, education and childcare. Cr...

We’re excited to welcome Chris Sharman, co-founder of Topodium , to The Active Code. Chris has been at the forefront of innovation in the sports, health and wellbeing industries and has a wealth of experience and insights to share. Through Topodium, Chris aims to transform these industries and make a positive impact on people's lives.   Who is Chris Sharman?   Chris co-founded Topodium Group...