The Achievers Club with Denise Fay

Ah Christmas, twinkling lights and smiling faces.  December brings with it a number of holidays,  most notably Christmas with it's trees, presents, decorations and sometimes stress! A lot of business owners tend to take the foot of the pedal a little at this time of the year - and when you're going and going for over 350 days of the year, that's to be expected.  However, in this episode, the first...

Welcome to Episode 25. Denise Fay and Shane Cowley talk all things copy in this episode, with a focus on the importance of Features and Benefits. There is a huge difference between something that is written and something that converts. As Denise says, she just strengthens people's strengths when it comes to training workshops on copy. In this engaging episode where Shane interviews Denise, we talk...

When you get concussion and are out of the game for a few months, the last thing you expect is a new social audio platform!  However, that's exactly what happened! True fact. :-) So our guest today is Mr Johnny Beirne and he's talking to us all about Clubhouse. This new audio only, invite only, Apple only platform.  If you have dipped your toe into or haven't an iota about where to start, then thi...

From a Scientist to a Business Coach One thing my guest this week is focused on is focus (excuse the pun!). Lately, I've been thinking about working ON the business rather than IN the business. How so many business owners experience the see-saw approach to entrepreneurship. I was delighted to have Lynsey Hanratty come on the show to talk about staying safe, how we self-sabotage our goals and how t...

This is an interview for #mondaymotivation with the fantastic Sinead Brassil. I wanted to share with you as we talk a little bit about me as a gogetter and being all #gogettery (yep, I made up a new word on the spot!) We talked about challenges and how asking for help is a sign of strength not weakness.  Enjoy a few short moments of inspiration and motivation.  Here's a link to the TEDx talk - Ask...

Timid salespeople have skinny kids so said Zig Ziglar. Sales is not just about the Ask, it's about the Follow up. An area where business owners leave cash on the table! As we are well into September, the last quarter is fast approaching and I want you to start bringing in the cash so you can Finish Strong for 2020. It starts now. #itsnownotwhen I talk about a mindset switch which will make follow...

This is the second part of the Keynote talk I gave to the PSA Ireland event. This is part two – How to Communicate your Message to Create a Community of Raving Fans. This is my message to share with the world. Episode 18 – was part one – How to Create a Community of Raving Fans...so check that out. In this podcast, I ask you if you are operating in a sea of sameness...and what to do about it. I ta...

I was one of two keynote speakers at the Professional Speakers Association Ireland June event and I gave a talk called ' How to Communicate your Message and Build a Community of Raving Fans '. This is my message to share with the world. It was a short talk – 20 minutes or so but the feedback I got was phenomenal and I was asked would I record it as a podcast because some people just loved it. So h...

This is a bonus episode to explain the gap in shows between June and July.  I was totally honest about it, because while I talk about consistency and momentum to my clients, I do understand there is a difference between the theory and the practicality. So I give two main reasons - time and fear. And I offer advice to you if you're faced with the same excuse about why you're not marketing. It's a s...

Your website is the only piece of real estate on the Internet that you own. I've been helping businesses market their websites since 2000 and have seen many social media platforms arise with much fanfare and then disappear.  So if you had content and followers on those platforms, when they went, chances are your followers and content did too. This is why it's so important to have your own website....

One of the things that I have been working on this year is productivity and planning. I'm a firm believer in 'Discipline is Freedom'. However, nothing like a worldwide pandemic to test one's planning!  So I invited my good friend, colleague and mentor Theresa Cifali onto the show. She is a serial entrepreneur, productivity coach and a person who speaks planning in the language that suits the indiv...

Video is everywhere.  If you are a reluctant video marketer, then this is the podcast for you.  Here's some stats -  - 59% of executives say they would rather watch a video than read text. - 95% of a message when they watch it in a video, compared to 10% when reading it in text. So there is no denying that businesses need to do more video. In this podcast, we talk about the FEAR of video, and HOW...

If you have ever said that this year, I'm going to write a book...well then this is Your Year. Because on today's show, my guest is Demi Stevens, owner of Year of the Book Press. She is an award-winning coach, author herself, editor, publisher and CEO of Year of the Book Press, Demi helps you become a published author. She helps move your story idea out of your head and into print. Some of us may...

Over the last three weeks, I've been talking to businesses who are talking about layoffs, closures and then I've been speaking to businesses who are doing really well. It's a roundabout, roller coaster and navigating will be tough. So I wanted to write a podcast that is about practical support. I understand that you might be restless, fearful one minute and then full of reflection the next. And he...

David Yeabsley is the author of the new book 'Future Proof Yourself: How to keep yourself employable for the rest of your working career.' While we talk marketing on the podcast (obviously!), I firmly believe that mindset is as important as marketing. And as it's February now – all those new year's resolutions are behind us - and there is something more hopeful and positive and growth oriented abo...

This podcast is about 7 marketing trends for 2020. Everyone starts a new year with new resolutions. These are 7 tips that you can use in your marketing to maximise it's success in 2020. I could have given you a hundred and 7 trends but I've started with 7 so that you can begin testing them out. Some are classics and some are technology based that will transform your marketing in 2020.  

This is the f ift h episode in a six-part mini series. Today we're talking with Maedbh Hand of Copywriting by Hand who understands the power of words. It's the C in the ACE model – how we convert prospects to clients….it all comes down to words. Maedbh Hand is a business blogger for SMEs. We talked all things about words, but how they make a difference. A massive difference. In this podcast, we ta...

This is the fourth episode in a six part mini series. Today we're talking with Dawn Leane of Leane Leaders who has really focused on attracting her ideal clients. Dawn Leane is a coach and consultant who focuses on diversity and leadership. She develops inclusive leadership through training, coaching and consulting. We talked about MAC – message, audience and channel - how she got clear on her mes...

This is the third episode in a six part mini series. It's the E in the ACE Model for Clients for Life.  This is one of my favourite topics because so often we don't take the time to put a ringfence around our clients. So many of us business owners do not employ engagement strategies. We're not taught them, so therefore they aren't put into practice.  But what if you started employing some engageme...

This is the second episode in a 6 part mini-series about the ACE Model.  I've been in marketing for over 20 years and I believe there are three main phases in marketing - client attraction, client conversion and client engagement. At any point in the customer journey, you are in one of those phases. This episode dives deep into the second phase - client conversion.  This is the section that you mo...

Episode 6 is the start of a six part mini series.  Over the next six episodes, we're going to talk about the three phases that is incredibly important in marketing - client attraction, client conversion and client engagement.  At any point in the customer journey, you may have clients in one or three of those phases. Over the next six episodes, we'll dive a little deeper into each phase, so each e...

In this episode, I talk with Liz Melville. She is a facebook marketer and facebook ads strategist. She was super generous with her information and her knowledge on how to use Facebook as a marketing tool. Facebook ads is her specialist niche but she knows Facebook inside and out. Now, we did talk about the elephant in the room – is facebook still a platform to consider? We also talked about the ma...

In this episode, I wanted to focus on four things that will stop you from getting distracted from getting the leads that you need to get, or the customers that you want. My theme for this year is 'discipline is freedom'...and with that comes focus, and stop getting distracted. I am the biggest procrastinator in the world. And if you are like me, then you are going to love this podcast series, espe...

In this episode of Let's Talk Marketing, I talked with Claire McPherson, a leading business coach and owner of Claire McPherson Coaching. Mindset is so important and it can make the difference between two people who have the same skills, same job, same resources at their disposal. You're going to love her three ways of how to reengage with your purpose. She talks about three pillars – profits, pas...

In this episode of Let's Talk Marketing, I talked with Andrew Dobbin, founder of the Business Mindset, BNI mentor and all round believer in networking. As this podcast is for professional service providers, networking is so so important. This episode is jam packed with advice from how to get referrals to Linkedin introductions; from great networking etiquette to your USP. Settle in – this is a gre...