The 10 Percent

In this episode of The 10 Percent, João Afonso sits down with João Guimarães, co-founder and CEO of Intuitivo , the edtech startup from Portugal that took home the top prize at the Web Summit 2024 Pitch competition . Intuitivo is transforming the way teachers create and evaluate assessments, using automation to save time and improve learning outcomes. João shares his founder journey — from the ear...

Every day, millions of songs are started - but never finished. In this episode of The 10 Percent , Joao Afonso speaks with Sigurdur “Siggi” Arnason , founder and CEO of ⁠ Overtune ⁠ , a groundbreaking music startup from Iceland on a mission to democratise music creation . Founded in 2020, Overtune has already raised €2 million to build what could become the first billion-dollar company in music cr...

In this episode, I sit down with João Machado , founder and CEO of Savearth , a climate tech startup using AI-powered smart devices to reduce water waste in hotels - a $7 billion dollar problem - while raising awareness among guests and driving profits. But this is just the beginning. João shares his vision to turn Savearth into a climate-focused unicorn , expanding beyond hospitality into smart h...

We all know the statistics: 9 out of 10 startups fail. But what about the 10% that succeed? What makes them different? In each episode, I sit down with founders of early-stage startups that I believe have the vision, execution, and market fit to be part of that successful minority. In this episode of The 10 Percent, I sit down with João Santos, CEO and co-founder of Tilect , a startup building an...

We all know the statistics: 9 out of 10 startups fail. But what about the 10% that succeed? What makes them different? In each episode, I sit down with founders of early-stage startups that I believe have the vision, execution, and market fit to be part of that successful minority. In this episode of The 10 Percent, I sit down with Joana Figueiredo, co-founder and CEO of eDynamics , a health tech...