The 1% Edge

In this episode of the 1% Edge podcast, host Carlos Nouche and guest Graeme Coyne delve into the concept of purpose, exploring how it relates to personal and professional journeys. They discuss the importance of enjoying the journey rather than fixating solely on destinations, reflecting on career ambitions, setbacks, and the lessons learned along the way. Graeme shares practical advice for accoun...

In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Sean Farrell, CEO of QDS, about the importance of a people-first culture in business. They discuss how understanding employees as whole individuals can lead to greater success, the significance of hiring for cultural fit, and the value of embracing failure as a learning opportunity. Sean shares insights on leadership developmen...

In this episode of the 1% Edge Podcast, Carlos Nouche and Andy Paul discuss the stagnation in sales performance despite increased investments in training and technology. They explore the disconnect between sellers and buyers, emphasizing the need for sellers to understand the buyer's journey and the importance of helping buyers commit to change before making a purchase decision. The conversation h...

In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Matt Ericksen, Vice President of Sales and Operations at Griswold, about practical ways to enhance human productivity in the age of AI. They discuss the challenges of AI implementation, the importance of maximizing human connection in business, and share specific examples of how AI tools have transformed recruitment, sales conv...

In this episode of the 1% Edge Podcast, Carlos Nouche and Warren Spiwak discuss the art of detachment in sales, emphasizing the importance of building trust and authentic relationships with clients. Warren shares insights from his extensive experience in the insurance industry, highlighting how detaching from outcomes can lead to more meaningful conversations and better results. They explore the p...

In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Miram Ebrahim about the importance of thinking outside the box in sales. They discuss how unique strategies and personal experiences can lead to success, the necessity of structure and organization in achieving goals, and the power of daily affirmations and mindset. Miram shares her journey through challenges and missteps in her car...

In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Jakob Wahl, President and CEO of IAAPA, about the significance of relationships in business. They explore how building a community of trust and empathy can lead to long-term success, the importance of maintaining relationships with members, and the unique perspective of non-profit organizations. Jakob shares insights on empower...

In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Jarrett Hopper, Vice President of Sales at Savista, about the importance of 'putting in the reps' in sales and life. They discuss the challenges faced in sales, the significance of continuous learning, and the role of education in career development. Jarrett shares personal anecdotes about his work ethic, the generational diffe...

In this episode of The 1% Edge, host Carlos Nouche sits down with Cole Tenney, President of Woobie, to discuss what it takes to grow a mission-driven business from zero—while making a meaningful impact in the world. Cole shares his journey from military service to entrepreneurship and explains how Woobie helps veterans navigate the complex VA benefits system to receive the benefits they’ve earned....

In this episode of the 1% Edge podcast, host Carlos Nouche engages with Karen Eber, an expert in storytelling and communication, to explore the complexities of human interaction in the age of AI and social media. They discuss the dual nature of modern communication, the importance of emotional intelligence, and the art of listening. Karen emphasizes the power of storytelling in creating connection...

In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Brian Leonard, Vice President of Sales at Quill, about the significance of high touch engagement in a digital world. They discuss the importance of building relationships in sales, adapting to face-to-face interactions, and understanding generational differences in customer preferences. Brian shares insights on differentiation in a...

In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Chris Faklaris, a former professional soccer player and current CRO at Kahua, about the parallels between sports and work. They discuss Chris's 50 by 50 adventure, where he set out to complete 50 athletic challenges in a year, and how the discipline and teamwork learned in sports can be applied to the workplace. Chris shares strateg...

In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with Ari Paparo, a seasoned expert in ad tech, about the evolution of digital advertising, the dominance of Google, and the impact of AI on the industry. They discuss strategies for B2B companies, the role of podcasting and social media in advertising, and common mistakes to avoid in ad tech. Ari shares insights from his career and...

In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Ellie Wu, founder of C-Suite CX, about the phenomenon of customer growth stalls. They explore the signs of growth stalls, the importance of internal processes, and how founders can better understand their customers' needs. Ellie emphasizes the significance of metrics like employee effort scores and the role of advisors in navigating...

In this episode of the 1% Edge Podcast, Carlos Nouche and Dave Brock discuss the evolving role of sales managers in today's business environment. They explore the definition of sales management, the responsibilities of sales managers, and the challenges they face in maximizing team performance. The conversation also delves into the importance of coaching and development, the impact of AI on sales...

In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Dan Tyre, a seasoned sales expert and founder of Tyre Angel. They discuss the evolving landscape of sales in 2025, particularly the impact of AI on sales processes. Dan emphasises the need for salespeople to adapt by becoming AI-savvy, focusing on preparation, and understanding their ideal customer profiles. The conversation also hi...

In this episode of the 1% Edge podcast, Carlos Nouche and Mark Reynolds discuss the complexities of achieving work-life balance. They explore personal well-being strategies, the importance of family connections, and effective leadership dynamics. Mark shares his insights on prioritizing personal health, creating family traditions, and empowering teams in the workplace. The conversation emphasizes...

In this episode of the 1% Edge podcast, host Carlos Nouche and guest David Galvin discuss the essential traits that differentiate successful salespeople in today's market. They emphasize the importance of positive tenacity, grit, and a structured process in sales. David shares personal anecdotes and strategies that highlight how building relationships and being empathetic can lead to greater succe...

In this episode of the 1% Edge Podcast, Carlos Nouche interviews John Lepto IV, Chief Revenue Officer at Clear Go-To-Market, discussing the intricacies of private equity, particularly in the SaaS environment. They explore the differences between private equity and venture capital, the shift towards value creation, the importance of speed and due diligence in leadership roles, and common mistakes m...

In this episode of the 1% Edge podcast, Carlos Nouche and Rodolfo Haenni discuss the common myths surrounding marketing and its critical role in business strategy. They explore the importance of aligning sales and marketing efforts, understanding customer needs, and quantifying the value delivered to customers. Rodolfo emphasizes the need for consistency and discipline in achieving business succes...

In this episode of the 1% Edge Podcast, Carlos Nouche and Ashok Rajan discuss the importance of building a startup focused on delivering value rather than just technology. They explore the significance of understanding ROI from the customer's perspective, navigating the committee buying process, and the challenges founders face in balancing their passion for technology with the need to address cus...

In this episode of the 1% Edge podcast, Carlos Nouche and Ian Grace discuss the critical aspects of coaching and performance management in sales. They explore the transition from being a successful salesperson to an effective sales leader, emphasizing the importance of coaching, real-time feedback, and the need for a strong discovery process. Ian shares insights on navigating challenging market co...

In this episode of the 1% Edge podcast, Carlos Nouche and John Care delve into the evolving role of sales engineers in the tech industry. They discuss the importance of consultative selling, the impact of AI on sales processes, and the significance of understanding both pain and gain in customer interactions. John emphasizes the need for collaboration between sales reps and engineers, the value of...

In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with Tom LeNoble, a coach, speaker, and author, about resilience and reinvention. Tom shares his personal journey, including his experiences with life-threatening illnesses and his career at Facebook. They discuss the importance of setting intentions, navigating career transitions, and the value of philanthropy. Tom emphasizes that...

In this episode of the 1% Edge podcast, Carlos Nouche interviews Sriharsha Guduguntla, co-founder and CEO of Hyperbound AI, about the transformative role of AI in sales. They discuss how AI can enhance sales skills, the importance of practice in sales, and the evolution of sales strategies in a changing market. Sriharsha shares the journey of building Hyperbound AI, the challenges faced by new sal...