Digital Niche Agency
Test. Optimize. Scale.
Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.
N'hésitez pas à visiter le site du podcast et à soutenir son créateur : www.digitalnicheagency.com
Auteur
Digital Niche Agency
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Site du podcast
Dernier épisode
6 nov. 2026
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Épisodes
Test. Optimize. Scale. #145 "What you push out should solve a critical problem" W/Darlington Onyeagoro 07.03.2024 44:44
My guest is Darlington Onyeagoro! Darlington is an experienced, practical and outcome-oriented Strategy and product development consultant with over 14 years of Retail, Microfinance Banking and Fintech experience. Darlington has worked in some prestigious indigenous companies and some multi-national companies. He began his career in GTBank and have worked in Diamond Bank, Primera Africa and was a...
Test. Optimize. Scale. Ep #133 "AI generated content is the future of marketing." W/Anupreet Singh 07.03.2024 53:37
My guest is Anupreet Singh Lamba! Anupreet is the Chief Revenue Officer of Gan.ai, and a young leader with a diverse background in coding, sales, entrepreneurship, and building go-to-market strategies for top VC-backed companies. At Gan.ai, he oversees the scaling of revenue and marketing across all channels. He started his sales career not so long ago in 2016 with Mettl as their Head of US and Eu...
Test. Optimize. Scale. Episode #130 "Get Started Early to Build Your Network and Trust" W/ Adam Dornbusch 07.03.2024 48:10
My guest is Adam Dornbusch! Adam is a digital media executive with 20+ years of experience developing content strategies for the world's largest brands. Prior to founding EnTribe, Adam spent 4 years building the groundbreaking Community Content & Rewards program at GoPro (GoPro Awards). During his tenure at GoPro, Adam's team licensed millions of photos and videos from the GoPro community for Supe...
Test. Optimize. Scale. #147 "Your actions are going to depend on what you consume." Alex Fink 01.03.2024 49:36
My guest is Alex Fink! Alex is a Tech Executive, Silicon Valley Expat, and the Founder and CEO of the Otherweb, a Public Benefit Corporation that uses AI to help people read news and commentary, listen to podcasts and search the web without paywalls, clickbait, ads, autoplaying videos, affiliate links, or any other junk. Social and Website: Linkedin: https://www.linkedin.com/in/temuchin43/ Comp...
Test. Optimize. Scale. #144 "Keep customizing your messaging until it sticks." W/ Kevin Morris 09.02.2024 40:14
My guest is Kevin Morris! Kevin is the founder of Atlas Rd with nearly a decade of expertise in capital raising. Before establishing Atlas Rd, Kevin significantly contributed to equity crowdfunding campaigns, demonstrating leadership and achieving remarkable success at several companies. His track record includes Miso Robotics ($85M), Piestro ($12M), Graze ($17M), Ally Robotics ($5M), DSTLD ($12M/...
Test. Optimize. Scale. #143 "Experiment and adapt quickly" W/ Thomas Thomison 02.02.2024 53:35
My guest is Thomas Thomison! Thomas is a seasoned entrepreneur and enterprise builder: Birthing power-shifted organizations, cultivating decentralized communities, and rewriting the rules of capital, work, and relationships. A co-founder of HolacracyOne, LLC, in 2007, Thomas helped develop and mature Holacracy® into a leading replacement for conventional management power hierarchies. In 2015, he...
Episode #142 "Patience and Persistence are Key to Unlocking Crowdfunding Success"W/ David Shapiro 27.01.2024 52:52
My guest is David Shapiro! David is a seasoned professional in digital marketing, helping companies navigate the complexities of digital and traditional corporate communication strategies. With over 30 years of experience in marketing, technology, and finance, he has worked at five global banks and three ad agencies, including a role as CMO for Maxim Group. David's approach is methodical and groun...
Test. Optimize. Scale. #141 "You always want to start with a solid team." W/ Andrew Yakub 19.01.2024 49:22
My guest is Andrew Yakub! Andrew is the founder of Rayton and has served as its Chief Executive Officer and Chairman of the Board of Directors since October 2013. Rayton uses patented, particle accelerator-based technology, to produce engineered wafers that can serve as the basis for next-generation electronics impacting industries such as automotive, aerospace, 5G, LED, and solar. At Rayton he ha...
Test. Optimize. Scale. #140 "Test different tactics and see what delivers that R.O.I. for you." W/Ariel Feigenbaum 12.01.2024 50:04
My guest is Ariel Feigenbaum! Ariel is a Co-Founder and serves as the Chief Operating Officer at PeakNIL. PeakNIL is a full-service Name, Image, and Likeness (NIL) platform that restructures the way athletes, fans, and brands interact. With a diverse team of business leaders, professional athletes, and renowned celebrities from various genres, its cutting-edge technology ensures seamless transac...
Test. Optimize. Scale. #139 "Wait for the opportunity, and then go for it" W/ Erik Huberman 05.01.2024 44:09
My guest is Erik Huberman! Erik is the CEO & Founder of Hawke Media. Hawke Media is Now valued at over $150 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a hand...
Test. Optimize. Scale. #138 "The ability to pick yourself up is what sets apart the winners from the losers" W/ Josef Holm 22.12.2023 46:58
My guest is Josef Holm! As the Co-Founder and CEO of Rewardable, Josef Holm is on a mission to transform the way users interact with and earn rewards from online platforms. With over 25 years of experience in the tech industry, he has mastered the art and science of user acquisition, digital marketing, growth hacking, and venture building. His first startup generated $50 million in sales, and his...
Test. Optimize. Scale. #137 "Scale in similar communities to obtain a greater ROI" W/Jason Wood 15.12.2023 50:53
My guest is Jason Wood! Jason is the majority owner of one of the most innovative digital marketing firms in the United States, Specificity, Inc. Specificity is an avant-garde digital marketing strategy firm which constantly seeks and deploys new digital marketing technology and implementation tools - tools for enabling simple add deployment and measurable campaign results. Specificity is an incub...
Test. Optimize. Scale. #136 "Be a mentor to help others promote growth within an industry" W/ Mark Cianci 08.12.2023 51:09
My guest is Mark Cianci! Mark represents hedge funds, private equity firms and their portfolio companies, manufacturers, health care and life sciences companies, and clients in other industries in shareholder litigation (including securities litigation and breach of fiduciary duty actions), M&A litigation (including shareholder class actions, disclosure claims, appraisal proceedings, deal certaint...
Test. Optimize. Scale. Episode #135 "Create trust in the digital space to better connect with your audience" W/Chris Wright 02.12.2023 53:30
My guest is Chris Wright! Chris is the founder of the AITC. AITC boasts of founders from diverse, high-responsibility backgrounds - Firefighters, Commercial Pilots, EMTs, Air Traffic Controllers, and Humanitarians. These professionals epitomize pro-human dedication and have consistently prioritized humanity's well-being. In essence, AITC thrives on this backbone of real, trusted people dedicated t...
Test. Optimize. Scale. Episode #134 "Start creating video now, to create an emotional connection" W/John Bertino 26.11.2023 56:44
My guest is John Bertino! John has always been deeply fascinated by the art and science of crafting an exceptional marketing strategy. John's professional background stems from a decade in the agency space, where he consulted with clients on SEO and inbound marketing campaigns. During that time, John watched salespeople and marketing agencies fight to one-up each other and impress prospective clie...
Test. Optimize. Scale. Episode #132 "From Blueprint to Breakthrough: Navigating the Startup Landscape" W/Stephen Forte 10.11.2023 49:44
My guest is Stephen Forte! As Founder and CEO of The BuildClub, Stephen Forte spearheads a tech revolution in the construction sector, making building materials readily available on-demand. With extensive experience leading businesses in the US and China, Stephen excels as a software architect and CEO, adept at applying advanced technologies such as AI to traditionally low-tech fields. His efforts...
Test. Optimize. Scale. Ep #131"Social proof is the magic to breaking down barriers with your audience" W/ Mickie Kennedy 03.11.2023 53:02
My guest is Mickie Kennedy! Mickie realized that small businesses desperately need a press release service they could actually afford. Beforehand, he'd been working at a PR company when a small business owner called, saying to Mickie "We won an award and I want to send out one press release. I've called all the PR firms in the Yellow Pages and they all have a minimum starting price of $20,000! Can...
Test. Optimize. Scale. #129 "There's a difference between what people say they do and what they actually do." W/Oliver Sweet 23.10.2023 47:59
My guest is Oliver Sweet! Oliver has been running the Ethnography Centre of Excellence for the last 15 years. His experience spans both the public and private sector. He directs global ethnographic work that spans numerous sectors, including FMCG, Healthcare, Automotive, and Financial Services. Through his experience, Oliver often combines anthropological thinking about how culture affects our liv...
Test. Optimize. Scale.#128 "Audit the competition before launching your campaign." W/Ruth Hedges 13.10.2023 50:35
My guest is Ruth Hedges! Ruth is a renowned expert in Crowdfunding and a pioneering figure in the legislation that led to the JOBS Act's Title III 4(a)(6), known as the crowdfunding bill. Her contributions earned her invitations to the White House's "Crowdfunding Champions of Change" event and Capitol Hill, where she showcased her innovative technology. Ruth co-founded RiseUpCrowdfunding.com in co...
Test. Optimize. Scale. Episode #127 "We're in a Moment of Evolution For The Marketing Industry" W/ Samir Balwani 06.10.2023 46:23
My guest is Samir Balwani! Samir is the Founder and CEO of QRY, a media agency for direct-to-consumer (DTC) and e-commerce brands. They have a media methodology and testing framework that's helped brands like Delsey and Peak Design scale their business online. Before starting QRY, Samir worked as a Senior Manager of OPEN Brand Strategy for American Express. Social and Website: Linkedin: https://ww...
Test. Optimize. Scale. #126 "The secret to driving traffic is a proven marketing agency." W/ Nate Dodson 29.09.2023 48:41
My guest is Nathaniel Dodson, Esq.! Nate advises clients on matters related to securities, financing, real estate, opportunity zones, and M&A. Prior to his law practice, Nate was a former investment broker and advisor providing a level of knowledge and experience in investment sales, structures, and asset protection. Through leveraging his expertise in the industry along with the help from his lon...
Test. Optimize. Scale. Episode #125 "Harness your team to create efficient processes to propel your brand" W/Katy Trost 22.09.2023 49:28
My guest is Katy Trost! Katy Trost is an esteemed coach and advisor to tech CEOs in London and New York City, specializing in helping them become more effective leaders and cultivate healthy organizations, particularly during periods of growth like Series B and beyond. Her impressive client portfolio includes companies backed by prominent investors such as SoftBank, First Round Capital, Primary Ve...
Episode #124 "Set-up, Sales, & Scale: Build sustainable growth" W/Charles E. Guadet II 15.09.2023 53:17
My guest is Charles E. Guadet II. He is the author of "The Predictable Profits Playbook: The Entrepreneur's Guide to Dominating Any Market and Staying on Top" and host of The Beyond 7-Figures Podcast. He's been an entrepreneur since the age of 4, created his first multi-million dollar business at 24, and has helped many others earn their spot on the Inc 5000 Fastest Growing Companies while generat...
Test. Optimize. Scale. Episode #123 "The data will lead you to the correct path." W/ Kurt Uhlir 08.09.2023 50:57
My guest is Kurt Uhlir! Kurt is a globally recognized marketer, operator, and speaker. As a dynamic and charismatic speaker on marketing and innovation, Kurt's speaking experience includes speeches across the United States and Europe in addition to presenting at prominent industry events such as PPAI, GDC, the White House, and private company/team workshops. He advises leaders, from startup founde...
Test. Optimize. Scale. Episode #122 "Invest in your team and the people around you." W/ William Eilers 01.09.2023 49:37
My guest is William Eilers! William understands the need to balance capital management with the reality of building a thriving business. William is a native of West Virginia. After 15 years in Miami, William relocated to Asheville, NC. As principal of his own firm, he spent over 15 years in the securities and compliance space. From SEC compliance to mergers and acquisitions, William has been invol...
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