Tent Talk

This week on Tent Talk we tackle a question we frequently receive from market managers: where do you find new farmers market vendors? Whether you're looking to fill a specific vacancy left by a long time vendor who retired or your market is moving to a bigger location with more room, we've got some tips and tools to help you in your hunt for new vendor recruits. Tune in to this week's episode for...

Hi Tent Talk listeners! This week we're just doing a quick check-in to remind you that the Farmers Market Pros Team is busy hosting our 6th annual InTents, the Farmers Market Conference! Many thanks to our awesome sponsors including Square, Market Works, Farmers Market Coalition, The Food Corridor, American Farmland Trust and more, who are making the conference possible this year. We'll be back ne...

This week our guest is Jorge Bustamante, Vendor-101 grad and owner of MyPozole. When COVID-19 forced Jorge to shut down his previous business, he saw a new opportunity to follow his dreams and share a special recipe that had been in his family for generations. Now MyPozole continues to grow thanks to Jorge's hard work and all the farmers market customers that enjoy and recommend his delicious prod...

Spring is just around the corner and it's time for market managers, farmers and vendors to get in the zone for peak farmers market season! This week on Tent Talk we're chatting about all the things you need to do to get ready for those excited shoppers who'll be flocking to your market. Tune in to hear what you should be doing a few months, a few weeks, and a few days before the start of your mark...

In the last few years we've seen a huge increase in online services that allow shoppers to pre-order from local farmers and vendors and get their groceries delivered. Though these services may offer convenience, they're rarely able to foster relationships between producers and consumers the way that farmers markets are able to. This week on Tent Talk, we weigh the pros and cons of online grocery d...

Our guest this week is Melissa Maltais, Membership and Program Lead at BC Farmers Markets in British Columbia, and facilitator of that organization's Hatch & Hype incubator program.⁠ Melissa was one of our favorite presenters at the virtual 2021 InTents: the Farmers Market Conference and she'll be back with us for our 6th annual event, live onstage in San Diego next month! In this week's episode M...

This week we're joined by Devon Van Noble, of Van Noble Farm in Trumansburg, New York. Devon raises, roasts, cures and sells his pork products at the Ithaca Farmers Market and at his on-farm butcher shop, and also caters special event pig roasts. In this episode we chat about Devon's transition from selling wholesale to direct, how farmers markets helped him diversify his revenue streams, and some...

Our guest this week is Emily Josenhans, Vendor-101 Grad, farmers market vendor and Founder & CEO at Domaine Santé. After working as a clinical and private nutritionist and witnessing the struggles of her clients' sugar addictions, Emily set out to develop a healthier alternative. By combining her nutritional knowledge and interest in viniculture, Domaine Santé California Grape Nectars was born! Tu...

Since no two farmers markets are the same, it's only logical that there are many different ways they can be operated. Organizational structures vary greatly, but whether a market operator is an employee at a parks department or a manager on contract with a business development group, clearly established job roles and boundaries are vital! This week on Tent Talk we explore the pros and cons of diff...

This week we're joined by our good friend Sarah Marshall of Marshall's Haute Sauce and her daughter Adeline of Adeline's Bunny Puffs. Sarah is a long-time vendor at Portland, Oregon area farmers markets and her daughter Adeline (age 8) is a newer market vendor, who sells her freeze dried snacks right alongside her mom! In this episode we catch up with Sarah about what's going on with Marshall's Ha...

This week on Tent Talk we're joined by Lauren Wood, Director of The Fresh MARTA Market, a pop-up farm stand that sources produce from local farms and brings them to five MARTA public transportation stations in Atlanta, Georgia. Lauren shares how the Fresh MARTA Markets work and explains all the benefits of having ready to purchase local food at metro stations. Tune in and hear how Community Farmer...

Happy Holidays! The year is almost over, but it's not too late to post a last minute appeal for funds while your farmers market shoppers and fans have a few days left to earn 2021 tax deductions for their donations! Enjoy this Best of Tent Talk episode from last May, and find out how Kathy Newsom of The Corner Farmers Market in Greensboro, North Carolina gains financial support from community memb...

And just like that, 2021 is coming to a close! This week on Tent Talk we look back on all we accomplished this year and chat about our favorite episodes from the last 12 months. We also reflect on how well we did with our New Years Resolutions we made last December and set new goals for 2022. This week's episode is made possible by support from Vendor-101 and our incredible Tent Talk listeners (li...

Our guest this week is Charlie Blonkenfeld, founder and owner of Bagelfeld's Bagels in Phoenix, Arizona. Charlie launched his bagel business in 2020 and he's found a devoted following at farmers markets across the Phoenix area. His bagel operation quickly outgrew his rented commercial kitchen, so he launched a Kickstarter to cover the costs of expanding production and a brick and mortar location....

We're so glad to welcome back our farmers market friend and unofficial 4th host of Tent Talk, Maya Madsen, owner & founder of Maya's Cookies! Maya just celebrated the 6th anniversary of launching Maya's Cookies and 1 full year since she opened her first brick and mortar location. In this episode we check in with Maya to see how she's holding up during her busiest time of year and we talk about the...

Creating an end of year report for your farmers market is a great way to reflect on all that you've accomplished in the last year and can also be a helpful tool to communicate the impact your market makes in your community. This week on Tent Talk we discuss how to develop an annual report, what an annual report looks like, and who to share it with. We also chat about how to collect farmers market...

This week our guest is Stefanie Stauffer, farmers market manager at the year-round Ann Arbor, Michigan Farmers Market, where farmers and vendors have been bringing fresh produce, farm products, prepared foods and artisan items to their community for 102 years! In our conversation, Stefanie tells us about the history behind this long-lived local institution and what it's like operating a market tha...

This week on Tent Talk we're joined by Beth Satterwhite, farmer at Even Pull Farm a small, first-generation farm offering responsibly-grown produce and cut flowers in Yamhill Valley, Oregon. Beth and her partner Erik have been farming since 2014 and are a mainstay at the McMinnville Farmers Market. A few seasons ago they transitioned away from a traditional CSA and now offer a unique market share...

There's no better time than the end of the calendar year to update your farmers market budget! This week on Tent Talk, we chat about the need for a realistic and accurate budget and how it can help you grow your business. We'll also give you some tips for staying within that budget and how to make those tough decisions if you find yourself overspending. Making a budget for your business doesn't ha...

It's November 1st and the end of year holiday countdown has begun! This week on Tent Talk we discuss how to make the most of the holidays at your farmers markets. We cover how to address tricky scheduling challenges, promotion and marketing opportunities for your market, and some vital holiday event logistics. Make those lists and check them twice! This week's episode is made possible by support f...

For farmers market vendors operating on tight budgets, purchasing the tools or inventory necessary to get their business running at a higher capacity can be an on-going challenge. If only they had a couple thousand dollars, they could really push things to the next level! This week our guest is Jenny Heck, market manager at Mill City Farmers Market in Minneapolis, Minnesota. Jenny oversees the Nex...

It's that time of year again! Kids are going back to school, tourists are starting to head home, and there's a slight chill in the air. Since many farmers markets across the country are wrapping up their 2021 seasons soon, this week we're sharing tips for closing out your market season on a high note and what to do during the "off season" to make next year even more successful. This week's episode...

Our guest this week is Vendor-101 grad, Libby Lefanowicz, the owner, founder and Chief Maker of plant-based desserts at Kula Ice Cream. In 2019, Libby founded San Diego's first and only completely gluten-free and vegan ice cream company with a catch… her dairy-free frozen dessert actually tastes like real ice cream! In this episode Libby explains how she juggles increasing production and developin...

This week on Tent Talk our guest is Ashley Drakeford of The Capital Market in Capitol Heights, Maryland. As a 6th generation resident of Prince Georges County, she is deeply committed to seeing her community thrive and spearheading equitable change through access to fresh and healthy food. In this episode Ashley shares the story behind The Capital Market and the role it plays in bringing food just...

It's been 18 months since the first round of COVID-19 shutdowns and some farmers markets that closed in response to the pandemic are just now starting to reactivate, or are planning to do so in 2022. But reopening a farmers market isn't as simple as flipping a switch! There's a lot that goes into jumpstarting a market that has been dormant. This week Catt, Brijet and Justine talk about what it tak...