Luz Perez Brown

Taking Five

Taking Five is the podcast for warm-hearted founders navigating the messy middle of business—where things are working, but you know they could work better . Hosted by Luz Perez Brown, operations strategist, designer, and founder of Willow and Jax, each episode features honest conversations with creative service providers who've made brave pivots, set boundaries, grown their businesses slow and steady, and learned to trust themselves along the way. You'll hear real stories about reinvention, sustainable growth, choosing the uncomfortable path, and what it really takes to build a business that f...

Auteur

Luz Perez Brown

Catégorie

Business

Dernier épisode

28 avr. 2026

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Épisodes

Ep: 7 Finale: Letting Go of the Plan and Entering the Chat 28.04.2026

Starting a podcast wasn't the easiest thing I've ever done, but here we are, wrapping up Season 2, and I'm so proud of what Taking Five is becoming! In this episode, I'm sharing some behind-the-scenes moments of what it was like to start, fine-tune, and eventually trust what was happening naturally. I talk about what it looked like to loosen my grip, and why the messy, fumbling parts are necessary...

Ep 6: Claiming Your Seat, How Nicole Hart Helps Women Build a Personal Brand Worth Being Known For 15.04.2026

In this episode, I'm chatting with Nicole Hart, the founder and personal brand advisor behind Heart Brand Studio. Nicole helps women get crystal-clear on their mission, claim the seat only they can claim, and show up in the world in a way that feels true to them. We talk about what it really means to build a personal brand from the inside out, why hiding behind your business brand is costing you m...

Ep 5: Decentering Money, How Hayley David Wilson Left a Thriving Business and Started Over 31.03.2026

In this episode, I'm joined by Hayley David Wilson, founder of Money Rebel, a business development and education hub for women entrepreneurs. Hayley spent nearly a decade scaling a customized cleaning company from a college dorm room in Iowa before walking away at its peak to build something that checked more than just the money box. We talk about what it really looks like to leave something that'...

Ep 4: Starting Fresh, How Krista Reynolds Moved Cross-Country and Reset Her Business 18.03.2026

In this episode, I'm joined by Krista Reynolds, a photographer of 19 years who recently uprooted her entire life—her business, her family, and her rhythms—to move from Minnesota to Arizona. Krista shares what it's like to run a business while raising three kids (plus fostering four more), teaching nine fitness classes a week, and juggling every client request that came her way. We talk about the s...

Ep 3: Writing Your Own Rules, How Kaileen Elise Sues Leads Through Self-Trust & Evolution 05.03.2026

In this episode, I'm joined by Kaileen Elise Sues, a podcast host, mother, and intuition coach who's redefining what success looks like on her own terms. Kaileen shares her journey of self-discovery through motherhood, and how becoming a stay-at-home mom challenged her to question everything she thought she knew about achievement, creativity, and purpose. We talk about what it's like to carve out...

Ep. 2: Leading with Stillness, How Dalia Soles Prioritizes Family, Mental Health, and Team Autonomy 18.02.2026

In this episode, I'm sitting down with Dalia Soles of Design Assisted, an interior design operations expert who's experienced some serious personal and professional transformation over the past year. Dalia gets real about what it's been like to navigate the shifts in her business while prioritizing her mental health, strengthening her marriage, and learning to create more space for stillness and p...

Ep 1: Built in Seasons: Finishing, Pausing, and Starting Again for Steady Momentum 18.02.2026

Welcome to Season Two of Taking Five! In this solo episode, I'm getting into why I structure this podcast, and honestly, most of my goals in seasons instead of committing to something open-ended and indefinite. If you've ever started something with excitement only to watch it fizzle out halfway through, I'm sharing why having a finish line changes everything, what I did during the pause between Se...

Ep 7: Season Reflections, Following Courage, Curiosity, and the Decisions That Shape Us 18.11.2025

Hi friends! In this season finale, I'm taking a moment to pause and reflect on the journey we've shared inside Taking Five. What began as a small creative project has grown into something so meaningful, thanks to the conversations I've had with each guest and the stories you've shared with me along the way. In this episode, I'm revisiting some of my favorite takeaways from the season—from the quie...

Ep 6: Soft Strategy in a Noisy World, How Xanthe Appleyard Creates from Capacity & Connection 31.10.2025

In this episode of Taking Five, I'm joined by Xanthe Appleyard of Oh Sierra, a social media strategist, content creator, and writer who's made it her mission to bring more ease and authenticity into the digital space. We chat about what it really looks like to build an intentional, sustainable rhythm in your creation practice. Xanthe shares how she balances structure with spontaneity, makes space...

Ep 5: The Power of Saying No, How Brooke Stoll Niches Down, Raises Rates, and Grows Sustainably 22.10.2025

In this conversation, I sit down with Brooke Stoll, a strategic consultant for interior designers who's built her business around clarity, community, and intentional growth. Brooke shares her journey from corporate to entrepreneurship, and how learning to say no to misaligned work, outdated pricing, and unnecessary pressure opened the door to more aligned opportunities and impact. We also get into...

Ep 4: Whitespace by Design, How Maggie Reina Works 20 Hours a Week at Full-Time Income 10.10.2025

In this episode of Taking Five, I'm chatting with brand designer and creative business owner Maggie Reina of Viola Hill Studio about building a business that prioritizes space. Space to create, to think, and to live fully. Maggie shares her journey from corporate designer to studio owner, reflecting on how she built her business around systems that give her more time freedom. We explore what it lo...

Ep 3: Data Isn't a Dirty Word, How Samantha MacKinnon Uses Metrics to Make Smart Decisions 02.10.2025

In this episode, I'm joined by Samantha MacKinnon (aka Strategy by Sam), an operations strategist who wears many hats: fixer, planner, and big-picture thinker. We dive into the world of CEO Days and why they're so much more than vision boarding and big dreams. Sam makes the case for bringing data into the room and shows us how tracking the right numbers can unlock more clarity and time freedom. We...

Ep 2: The Mother of All Pivots, How Kaitlyn Parker Redefined Her Business After Maternity Leave 02.10.2025

In this episode, I'm joined by Kaitlyn Parker from Copy Uncorked, a copywriter and agency owner who's walked through maternity leave, scaled her team up (and back down), and leaned into new tools to support her work. We talk about how becoming a mom reshaped her vision of success, and why giving yourself permission to pivot is sometimes the smartest business move you can make. We also get into: Th...

Ep 1: Permission to Pause, Taking Strategic Breaks For More Clarity, Focus, and Creativity 30.09.2025

Welcome to the first episode of Taking Five! I'm Luz, and I created this show as a place for creative entrepreneurs to exhale. Think of it as a coffee break with friends who get it. I started this podcast because I know how messy and overwhelming the middle of business can feel. We're wearing all the hats, juggling all the roles, and sometimes it feels like we can't come up for air. This is your r...

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