Take on Tomorrow

AI is redefining work. It’s changing the jobs people are expected to do, how they learn, and what it takes for them to move forward in their careers.  In this episode of Take on Tomorrow, we explore the ways in which AI is transforming the career ladder—and what happens as routine tasks disappear; as human skills like judgement, creativity, and adaptability become more valuable; and as early-...

Space has inspired imagination and innovation for ages. Today, that same curiosity is driving a new wave of industry. In this episode of Take on Tomorrow, we explore how momentum is building within the space economy—and what it takes to turn moon-shot ideas into real-world impact.  We speak with Josh Western, CEO and co-founder of Space Forge, a company using the unique conditions of orbit to...

Most people only think about healthcare when something goes wrong. But wearables, AI, and other new technologies are giving us access to more information about our bodies and delivering it more frequently than ever before — putting more control over our health in our own hands. In this episode of Take on Tomorrow we explore the momentum behind a people-powered health system. And we consider what h...

AI is entering a new phase. Instead of simply answering questions or generating content, AI agents can now act: planning, reasoning, collaborating, and completing tasks alongside people. But as agents’ capabilities accelerate, are businesses thinking big enough?  In this episode of Take on Tomorrow we explore what it takes to build momentum around agentic AI, from employees’ first experiments...

Every business plans for growth. But how many are built to survive?  Disruption today is increasingly interconnected. Crises such as cyberattacks, geopolitical shocks, and supply chain failures rarely arrive one at a time—and all are heightened by AI risk. So, if your business lost everything tomorrow, what would it need to continue to operate? And how can you maintain momentum when disruptio...

Technologies that once seemed improbable are now reshaping how people work and grow. In Series 5 of Take on Tomorrow—PwC’s award-winning podcast exploring the biggest challenges facing business and society—we ask one critical question: How do bold ideas gain momentum?  Join us, as we speak with experts from around the world, each working at the forefront of innovation, to learn what it takes...

Confidence is down. Pressure is up. And CEOs are being asked to lead through more uncertainty than ever.    Take on Tomorrow  is on the ground in Davos, Switzerland, at the World Economic Forum Annual Meeting, where Sarah von Fischer discusses key findings from PwC’s 29th Global CEO Survey—and what this year’s results could mean...

Have you noticed something different about customer service calls lately? Maybe even something...delightful? Perhaps the service rep not only anticipated your question but had the perfect suggestion? That could be AI working behind the scenes, supporting those call center employees and making life a little smoother for you. It’s just one way technology is shaping our everyday lives and changing ho...

Making all the items we need and use in our everyday lives requires an intricate network of producers, suppliers, and distributors. But intricacy can have consequences: supply chains today are frequently disrupted, even as new technologies are changing everything we thought we knew about manufacturing. Long-standing processes are being revamped to try to make them more efficient, and that means a...

Big breakthrough innovations are on the horizon, and they could be coming from an unlikely place. We’re talking about the sort of ideas that would reshape how we move, the medical treatments we receive, and how we adapt to the changing climate and generate new kinds of energy—and they could all stem from a space not typically associated with innovation: the government. Rethinking the public sector...

Throughout this special series, we’ve been exploring what happens to business and society when people try to do things differently. But without the funding to pay for that change, real progress can stall. In this episode, we’ll look at the way projects are financed and how it’s unlocking innovation and new partnerships across industries.  Hosts Femi Oke and Lizzie O’Leary are following the mo...

Farmers produce, traders distribute, manufacturers process, retailers sell, and governments regulate. And it all comes together so that we can eat each day. But this delicate, complex global system is under immense pressure. Drought and heat stress threaten crops. Geopolitical crises, population growth, and global food waste mean the hunt is on for new solutions. In the decade ahead, feeding the w...

The way we move people and things is changing—transportation is becoming more electric, more autonomous, and more informed by advanced technology. These shifts present significant opportunity, both for new players to enter the mix and existing companies to reinvent themselves—with great potential benefit for society.       In this episode of our special Take on Tomorrow series,...

What if we completely rethought the way we build? What if the places where we live and work helped cut emissions, and we could drastically improve energy efficiency with a new kind of construction? What if most construction wasn’t even done on-site? These changes, some of them already underway today by businesses establishing new kinds of partnerships, are redefining an age-old industry. &nbs...

People need to be cared for—but the way we approach healthcare treatments hasn’t changed much in recent years. Now, in the age of AI, and with the emergence of more collaborative partnerships, we’re seeing a shift. And it brings a new opportunity for providers to make effective, affordable, preventative, and personalized care a priority—the kind of care that puts the patient at the center. &n...

The way we power society is transforming, and it’s not happening in a silo. As energy demand and geopolitical tensions both rise, and the shift toward new ways to fuel and power our lives picks up speed, how should businesses rethink the opportunities and challenges ahead? Where can they find new value? And what could the world look like with more collaboration and innovative solutions that have n...

This special series of Take on Tomorrow, PwC’s award-winning podcast, unpacks how the global economy will change over the decade ahead and what that means for business and society. We’ll explore how business will navigate—and shape—the challenges and opportunities ahead, including emerging technology, climate impacts, and new ways of collaborating across industries.   Though basic human needs...

There are strong forces at play right now—deep and profound trends such as technological disruption and social instability, that are changing our lives and the world around us. Business leaders can’t ignore these megatrends. But what actions are they taking? How can they plan amid a constantly shifting landscape?  We’ve gathered insights from thousands of CEOs around the world to try to learn...

AI is being embedded in everything we do, from the way our cities operate to how we live and work. Information, decision-making, and problem-solving are all being transformed. Enter the “AI agent,” here to help people work smarter and more productively. But will people trust this rapidly evolving technology? And what happens if that trust erodes? Business and society are working to navigate the my...

More than two years have passed since generative AI went mainstream. Now the pressure is on for the technology to deliver concrete results. So has it lived up to all the hype? And, in particular, has GenAI met its early promise to boost workplace productivity and help employees engage in more high-impact work?     Hosts Lizzie O’Leary and Femi Oke talk with Svenja Gudell, Chief Econ...

Business leaders are asked to perform the ultimate balancing act.      They face pressure to manage their company’s environmental footprint, adjust to the impacts of climate change, and build rewarding experiences for employees and customers, all while continuing to deliver financial performance. So, how do they accomplish that? And what can the business world learn from compan...

The world is full of uncertainties right now. But there’s also opportunity: a chance for reinvention on a global scale, for business and society to work together to create a future that’s inclusive, sustainable, and resilient. To learn more about that vision of the future,  Take on Tomorrow  is recording live from the APEC CEO Summit—the most influential annual gathering of business and...

Consider this: more than half of the companies that were listed on the Fortune 500 in 2003 have since gone bankrupt, been acquired, or otherwise ceased to exist. And the question of survival is just as urgent for businesses today: 45% of respondents in PwC’s most recent Global CEO Survey said their company won’t be viable in ten years if it sticks to its current path. So how do businesses stay ahe...

Food is essential for our health, survival and social well-being.    But global food security is facing increased threats. Climate change, global tensions and supply chain disruptions mean our food systems are becoming more precarious. And as the global population grows, demand for food shows no signs of slowing. So, what role can businesses play in reimagining our food systems? And...

Quantum computing could revolutionize how we live, and it's fast approaching reality—but is the world ready?  Quantum computers use the laws of quantum mechanics to solve complex problems in seconds—making them far more powerful than the most advanced supercomputer. The possibilities seem limitless: it could help treat previously incurable diseases, help us make better informed decisions, and...