Sustainability Talks

Sustainability is not becoming less important for brands, quite the contrary, and so from the BAM Think Tank Sustainability, we are releasing a second season of Sustainability Talks. We are happy to welcome Aline Frankfort to our studio. She describes herself as a ‘Creative Thinking & Strategic Futuring Expert’ and is the author of ‘Shapership: The Art of Shaping the Future’. As a consultant,...

Sustainability is not becoming less important for brands, quite the contrary, and so from the BAM Think Tank Sustainability, we are releasing a second season of Sustainability Talks. We are happy to welcome Alexandre Helson of Maison Dandoy to our studio. Now in its seventh generation, this Brussels-based family business firmly believes that biscuits can help build a more sustainable world. Today,...

Sustainability is not becoming less important for brands, quite the contrary, and so from the BAM Think Tank Sustainability, we are releasing a second season of Sustainability Talks. We are happy to welcome Sander Laridon of Unilin to our studio. As a manufacturer of flooring, sheet material and insulation solutions, Unilin is helping to shape the sustainability transition. How this Belgium-based...

Sustainability is not becoming less important for brands, quite the contrary, and so from the BAM Think Tank Sustainability, we are releasing a second season of Sustainability Talks. We are happy to welcome Louis Curtil of TipToh to our studio. Tiptoh is marketing itself as a full alternative to cow's milk, with milk made from yellow split peas that is sustainable but also nutritious and nutrition...

The BAM Member Day, an inspiring day for BAM's experienced and less experienced members, took place on May 28. Five experts shared their knowledge and expertise in the marketing domain. Afterwards, they dove into the podcast studio with Joke Claessen for a real deep dive. You can listen to the result now!

The Belgian Ad Diversity Barometer https://www.addiversitybarometer.be/ scans monthly the top 1000 Belgian Ads and looks at the diversity of the people depicted in them. The Barometer was updated with data from August 2023 to March 2024. In this video podcast Ilse Van Dyck, captain of the think tank Diversity and Inclusion of the Belgian Association of Marketing discusses the latest results and in...

In the podcast Marketing Coffee Talks, BAM CEO Fleur Parnet talks with the laureates of the Belgian Marketing Awards 2023. Wim Vermeulen has more than 30 years of experience in the communications world and has focused on sustainable transition in recent years. This earned him a Silver Award in the Marketing Leadership of the Year category. Fleur Parnet questions him about the relationship between...

In the podcast Marketing Coffee Talks, BAM CEO Fleur Parnet talks to the laureates of the Belgian Marketing Awards 2023. In 2023, clothing chain LolaLiza managed to secure a Bronze Award in the Marketing Company of the Year category. The company wants to give all women self-confidence with a beautiful wardrobe, putting the customer at the heart of its marketing story. Fleur talks about it with Ann...

In the Marketing Coffee Talks podcast, BAM CEO Fleur Parnet talks to the laureates of the Belgian Marketing Awards 2023. Cédric Cauderlier, Lead Strategist at Mountainview Agency, had a Silver Award to his credit in the Marketing Leadership of the Year category last year. In this episode of Marketing Coffee Talks, Fleur talks with Cédric about the importance of an entrepreneurial mindset in the ma...

In the podcast Marketing Coffee Talks, BAM CEO Fleur Parnet talks with the laureates of the Belgian Marketing Awards 2023. In the Marketing Company of the Year category, dog and cat food product Edgard & Cooper earned a Silver Award. A deep dive together with Charles Skehan on awareness in the pet food sector and the impact Edgard & Cooper wants to have.

In the podcast Marketing Coffee Talks, BAM CEO Fleur Parnet talks to the winners of the Belgian Marketing Awards 2023. FlexiQ, a company that creates educational analogue board games, managed to win a Silver Award in the Young Marketing Company of the Year category. An interview with CEO Peter Robberecht on why and how to be distinctive as a company today.

In the Marketing Coffee Talks podcast, BAM CEO Fleur Parnet talks with the winners of the Belgian Marketing Awards 2023. José Fernandez, Chief Marketing Officer at D'Ieteren, received the award in the Marketing Leadership of the Year category. Fleur talks to him about his role and his vision for the marketing profession.

In the podcast Marketing Coffee Talks, BAM CEO Fleur Parnet talks to the laureates of the Belgian Marketing Awards 2023. Thanks to a rock-solid philosophy, Spadel received a Gold Award in the Marketing Company of the Year category. Mélanie Decelle, Brand Equity and Innovation Director, will discuss Spadel's values and purpose and the challenges of a highly competitive market.

In the podcast Marketing Coffee Talks, BAM CEO Fleur Parnet talks to the laureates of the Belgian Marketing Awards 2023. Lucien is a chain of bicycle shops that emphasises urban mobility. Thanks to a smart M&A strategy, the company already gained a foothold in several cities. As a result, Lucien came out on top in the Young Marketing Company of the Year category and received the Gold Award. A...

Starting immediately, Marketing Coffee Talks does so with a special, with a theme close to BAM's heart: regulation. What is the state of regulation in the marketing sector? Which European directives seep through to the national level? How does the marketing sector strike the right balance between self-regulation and legislation? And what role can BAM play in this? Fleur Parnet, together with B...

At the end of last year, the BAM Think Tank Sustainability, chaired by Nicolas Lambert (marketing & sustainability consultant) and Joke Claessen (Impact Marketing Strategist), published a green paper in an effort to spark debate on the role of marketing in sustainability transformation. Starting in late May, the think tank will also release a podcast series on the sustainability issue. The fir...

At the end of last year, the BAM Think Tank Sustainability, chaired by Nicolas Lambert (marketing & sustainability consultant) and Joke Claessen (Impact Marketing Strategist), published a green paper in an effort to spark debate on the role of marketing in sustainability transformation. Starting in late May, the think tank will also release a podcast series on the sustainability issue. The fir...

At the end of last year, the BAM Think Tank Sustainability, chaired by Nicolas Lambert (marketing & sustainability consultant) and Joke Claessen (Impact Marketing Strategist), published a green paper in an effort to spark debate on the role of marketing in sustainability transformation. Starting in late May, the think tank will also release a podcast series on the sustainability issue. The fir...

Eind vorig jaar publiceerde de BAM Think Tank Sustainability, voorgezeten door Nicolas Lambert (marketing & sustainability consultant) en Joke Claessen (Impact Marketing Strategist), een greenpaper in een poging om het debat over de rol van marketing in de duurzaamheidstransformatie aan te wakkeren. De greenpaper werd voor het eerst voorgesteld op het BAM Marketing Congress en was online te ra...

Eind vorig jaar publiceerde de BAM Think Tank Sustainability, voorgezeten door Nicolas Lambert (marketing & sustainability consultant) en Joke Claessen (Impact Marketing Strategist), een greenpaper in een poging om het debat over de rol van marketing in de duurzaamheidstransformatie aan te wakkeren. De greenpaper werd voor het eerst voorgesteld op het BAM Marketing Congress en was online te ra...

Alles over de hot topics in digital advertising? Beluister de podcast Digital advertising kreeg het de afgelopen maanden zwaar te verduren. Diverse instanties lieten zich negatief uit over bepaalde praktijken. De groep IAB Belgium binnen BAM bracht een aantal experts rond de tafel om wat meer kader en duidelijkheid te bieden. Tout savoir sur les hot topics en publicité digitale ? Écoutez le podcas...

Elke maand stelt BAM een Marketing Book of the Month voor. Deze keer is dat ‘Why Innovation Fails’ van Living Tomorrow CEO Joachim De Vos. We konden ‘m strikken voor een podcastinterview over de rol van marketing bij innovatie.

Marketing What? Marketing Talks is an interview-style podcast about the ever-changing media and marketing landscape. Each month we interview a top marketer about their approach to marketing. What framework do they use? How is data central to marketing? What marketing trends are they keeping an eye on? And much more In short: Podcasts that you will definitely, undoubtedly want to listen to. 🎙️ On t...

Marketing What? Marketing Talks is an interview-style podcast about the ever-changing media and marketing landscape. Each month we interview a top marketer about their approach to marketing. What framework do they use? How is data central to marketing? What marketing trends are they keeping an eye on? And much more In short: Podcasts that you will definitely, undoubtedly want to listen to. 🎙️ On t...

Marketing What? Marketing Talks is an interview-style podcast about the ever-changing media and marketing landscape. Each month we interview a top marketer about their approach to marketing. What framework do they use? How is data central to marketing? What marketing trends are they keeping an eye on? And much more In short: Podcasts that you will definitely, undoubtedly want to listen to. 🎙️ On t...