fr

Ren Lopa

Successful Hairstylists: Your Guide to Getting More Salon Clients

Where hairstylists can learn how to attract LUXURY CLIENTS consistently and authentically AND in just 30 minutes / day! The Successful Hairstylists podcast is created by Ren Lopa and Jaime Lopa to get more clients and build the business of their dreams! Whether you’re an independent hair stylist aiming for that quarter million mark, a hair stylist tired of living paycheck to paycheck OR somewhere in between - this is for you! For more tips like this and free weekly salon marketing classes - join us in our VIP Group!https://www.facebook.com/groups/successfulhairstylists

Auteur

Ren Lopa

Catégorie

Business

Dernier épisode

8 juil. 2025

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Épisodes

[164] 5 Business Blindspots Hairstylist Need to Leave in 2024 17.12.2024

Hey Successful Hairstylists!! Today we're talking about what we need to LEAVE BEHIND in 2024! In my experience behind the chair, coaching hairstylists and working behind the scenes with salons - I've identified 5 common blindspots that sabotage your client relationships behind the chair. The worst part, is that you MOST LIKELY aren't even aware that you are doing them! 👀 I'm breaking these down f...

[163] How to Find the Latest Trends and Get Your Clients Excited About Them! 10.12.2024

Hey Successful Hair Stylists! This training is a little more fun and refreshing! We’re going to focus on creating a better guest experience by talking about trends! This is for you if… You tend to feel behind the trends and just want to know what’s going on  Your clients tend to know more about trends and ask you for things you haven’t heard about You want to build better loyalty and increase your...

[162] RANT: Election anxiety, economic worries, oh my! What ACTUALLY matters right now! 03.12.2024

Hey Successful Hairstylists!! Things are NOISY right now! Not only with the marketing blitzes from every corporation you know but also with lots of speculation around the next presidential administration and the economy. While SOME educators will ADD to the noise, use clickbait and fear-mongering to stress you out (and make sales) -- I'm here to GROUND YOU in what matters. I'm sharing... How to st...

[161] 5 Instagram Stories to Book New Clients This Week! ✨ 26.11.2024

Hey Successful Hairstylists!! This week we're talking all about INSTAGRAM STORIES and how we can use them to book new appointments! There is nothing that our industry loves more than supporting each other! We love to use Instagram as a way to hype up our hair besties, follow our mentors, learn new techniques and just have fun together! But when it comes to posting and showing up in ways that ACTUA...

[160] REPLAY - SALES SECRETS FOR HAIRSTYLISTS: How to Book More Clients and Make More Money 19.11.2024

Hey Successful Hairstylists!! THIS episode was the your FAVORITE all time episode of the podcast so today I'm doing a throwback! Here are the TOP SALES SECRETS FOR HAIRSTYLISTS! Ever have that BOMB month where tons of new clients are coming, everyone is saying YES to your recommendations and you're just ON FIRE?! And at the end of you look back and you're like... Where did all of those new clients...

[159] 8 Instagram Updates You Need to Know: Carousels, Reels, Notes, Comments + More! 12.11.2024

Hey Successful Hairstylists! This week we're talking about INSTAGRAM and all the juicy updates they've been adding! There has never been a better time to grow a business with FREE tools -- and knowing how to take advantage of all the different features can set you up for success! I share... Why IG continues to be the best way to get new clients (in 30 mins/day) 8 of the latest Instagram updates to...

[158] 🤓 How many clients do YOU need to get fully booked?! Fully Booked Calculator Preview 29.10.2024

Hey Successful Hairstylists! Today we’re talking about one of the biggest goals that hairstylists have the second they begin their career - becoming FULLY BOOKED ! What always strikes me, though, is that while this is something we strive so hard for - we often have no real idea how close or how far away we are from reaching that goal. Could it take us 6 months? 5 years? If I amp up my marketing wi...

[157] 3 Must-Have Scripts for Fall 🍂 22.10.2024

STYLIST SCRIPTS $17 https://wolfandrabbit.samcart.com/products/stylist-scripts/ ULTIMATE STYLIST SUCCESS KIT $33 (Includes Stylist Scripts + 10 other best selling courses for hairstylists) https://wolfandrabbit.samcart.com/products/ultimate-stylist-success-kit/ Hey Successful Hairstylists!! This week we’re talking all about COMMUNICATION and how to use the GOOD, AWKWARD AND TENSE moments with our...

[156] RANT: Posting Photos vs Creating Content - How You're Still Getting Marketing Wrong in 2024 15.10.2024

Hey Successful Hairstylists!! Today I'm ranting and sharing some big sister love around marketing your business. I hear ya’ll - that you WANT great new clients and that you WANT to show up in your business. Yet, even when you have fully written captions and a camera roll full of content, something is getting in your way. Maybe it’s because, when many of us started in the industry, we didn’t HAVE t...

[155] 29 Step Checklist to Create a Five Star Experience 💎✨ 01.10.2024

Hey Successful Hairstylists!! This week we're talking about something that rarely gets discussed... the TOTAL guest experience. Often times, we focus on color formulation and techniques or marketing to new clients. But the truth is that if we don't know how to create a great experience and KEEP our clients - we will be starting from scratch every single month - no matter how flawless our technique...

[154] How to Create a Curated Gift Guide and Gift Bundles for the Holiday Season 24.09.2024

Hey Successful Hairstylists!! This week we're talking about how to build excitement and make more $$ this holiday season by creating curated gift guides and gift bundles! I'm diving into... The importance of seasonal offers behind the chair The top ideas, names and items to include in your gift guides 4 ways to make sure your offers sell out Let's get into it! ---- If you're new he...

[153] How Hairstylists Can Reach 💵 5k/Months by the End of 2024 17.09.2024

Hey Successful Hairstylists! This week we're talking about how YOU can hit 5k/Months by the end of 2024! Whether that's doubling your sales, adding $1k/month or MORE - setting a vision for the rest of the year can keep you inspired and motivated. Beyond the vision though - let's break down what that actually looks like. I talk about... • The 3 ways you increase sales in your business n...

[152] How Hairstylists Can Attract More Introverted Clients 💎✨ 10.09.2024

Hey Successful Hairstylists! This week we're talking all about how to attract introverted clients! As an introvert, I noticed that when I had introverted clients I was way less drained by the end of my day. Plus, my introverted clients were extremely loyal, referred many people to me and trusted my recommendations. I'm going to share... The 4 subtypes of "introverts" Why AUTHENTI...

[151] How to Finally Stop Wasting Time in the DMs 🤠 with Potential New Clients 20.08.2024

Hey Successful Hairstylists! This week we're talking about the dreaded, "Balayage, how much?" DM that pops into your inbox! So after todays training you’re going to know step-by-step how to vet potential clients in the DMs easily (without quoting them or giving them hair advice AKA no free labor). This is for you if… • You feel like you attract discount buyers • You want to book clie...

[150] How to do Online Booking RIGHT in the 2024 Economy!! 13.08.2024

Hey Successful Hairstylists!! Today we're diving into ONLINE BOOKING!! Online booking has gained popularity in the past couple of years especially with hairstylists that are in high-demand and booked up. As these booked stylists become influencers and educators, awareness has been raised about online booking and many stylists at all points in their career started adding this process. This trai...

[149] Easy, Simple Side Hustles for Hairstylists! 06.08.2024

GRAB 44 SIDE HUSTLES FOR HAIRSTYLISTS HERE: https://wolfandrabbit.samcart.com/products/side-hustles-for-hairstylists Hey Successful Hair Stylists!! Today we're switching gears a little bit and talking about side-hustles! In the past couple of years it has become more common for people to have many streams of income (whether they need the boost of cash, or are just doing it for fun). I had a si...

[148] How to Price-Quote New Clients in the Current Economic Climate 30.07.2024

Hey Successful Hairstylists! This week I realized that NO-ONE is talking about one of the most important pieces of a consultation. We focus a lot of our energy on getting on the same page, managing expectations and then formulating --- skipping over one of the most CRUCIAL aspects of building a trusting client relationship... PRICE-QUOTING! Transparency with pricing is huge and NO ONE likes to fee...

[147] Hate your photos + videos? Post THIS, instead! Hairstylists guide to easy content on Instagram 23.07.2024

Hey Successful Hairstylists!! In a perfect world - we would have a camera roll full of images and videos that we feel represent our work accurately. But, that's just not always the case. So today I'm sharing what to post when you hate all of your photos + videos!! I'm sharing.... 1 - The VITAL mindset shift you need when it comes to Instagram 2 - 3 Instagram posts you can do in 3 mins...

[146] 7 Ways to Outshine the Competition on Instagram: Hair Stylists Instagram Mastery 16.07.2024

Hey Successful Hair Stylists! This week we're diving into HOW to outshine your competition on Instagram! This training is for you if  You’re in a super competitive area The people you’re attracting from instagram are not the right fit - not wanting the services you specialize in, wanting discounts, not wanting to take care of their hair or make a long term plan You’re not enjoying instagram an...

[145] Yelp, Booksy, Google my Business - Non IG Apps to Book New Clients 09.07.2024

Hey Successful Hair Stylists! This week we’re talking all about NON-Instagram apps for hairstylists to get new clients! Whether you want to attract additional clients or you’re just plain sick of being a content creator - knowing the apps on the market that can bring you clients organically (and without you being a part-time social media manager) can be super helpful!** We’re going to talk about…...

[144] The Reasons Independent Hair Stylists Don't Hit Their Goals (And What to Start Doing Instead) 02.07.2024

Hey Successful Hairstylists!! Today we’re talking about hitting goals - or rather, the reason why independent hair stylists DON’T hit their goals - and what you can start doing instead! Setting goals can be exhausting — at least it was for me for a really long time. Most of the time I would check in and see that I was SO FAR behind hitting my goal that I’d give up way early (have you been there?)....

[143] 3 🤑 Financial Decisions that Grew my Business: Hairstylists Guide to Cash Flow and Compensation 25.06.2024

Hey Successful Hairstylists! Today we're talking about FINANCES behind the chair and in your personal life!! Whether your finance goal is to stop over-drafting every month or to double your retirement investment every month - you're going to get practical steps you can take today to get closer to that goal! We're talking about... How building up our finances gives us freedom, opportuni...

[142] Top 💸 Sales Secrets Every Hairstylist Should Know: Get New Clients, Increase Your Average Ticket and MORE! 18.06.2024

Hey Successful Hairstylists!! Today we're talking about SALES! Sales, and specifically, being good at selling, is a VITAL part of building a 100k+ business behind the chair. AND... it can be super intimidating. Yet, many hairstylists shy away from sales because they are scared of seeming greedy, manipulative or dishonest. In this episode I share with you authentic, easy sales methods that will...

[141] 🤑 Marketing Campaigns for Hairstylists 11.06.2024

Hey Successful Hairstylists!! Today we're talking all about marketing campaigns and their place in your strategies behind the chair. Each individual GOAL that you have (new clients, referrals, retention, average ticket, promotion, retail sales, etc) needs it's own unique marketing campaign. And I'm going to outline what this looks like. I talk about... The different steps in a salon sa...

[140] 5 Things to do During a 📉 Slow Season to Bounce Back Faster 04.06.2024

Hey Successful Hairstylists!! Today we're talking all about slow seasons. I know that they can feel scary and stressful... they can cause us to start doubting ourselves or even believe we're not cut out for this whole owning our own space thing (your fear is lying to you!!!!). Truthfully, slow seasons, low months, low views, sales dips are a NORMAL part of running a business. And I want to...

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