💚 SUBLYM: FREE TO CHOOSE 💚

In this video, we explore why fragrance works best when it is treated as an extension of identity rather than a trend. A signature scent is often mistaken as a “best-selling perfume” or a universally praised fragrance. Remember - scent is deeply subjective, shaped by memory, chemistry, environment, and emotion. We talk about how fragrance interacts with the nervous system and emotional memory, and...

In this video, we explore how cultural context, formulation style, and evolving fragrance preferences shape the way we perceive one of the most iconic perfumes in history. Fragrance is not static—it is deeply tied to the era it was created in. What once defined modernity can, over time, begin to feel distant as taste, technology, and ingredient transparency evolve. We talk about how Chanel No. 5 r...

Why some fragrances instantly make you feel safe, calm, or at home In this video, we explore the psychological connection between scent and comfort. From early memories to deeply personal associations, certain scent profiles can create a sense of warmth, nostalgia, and ease without us even realizing why. I’ll explain the role of key neurotransmitters like glutamate, serotonin, and dopamine, and ho...

This second 💚 FREE TO CHOOSE 💚 episode helps you create confidence in your scent choices and find a signature scent that is truly you. No pressure, no overwhelm—just a more personal approach to scent Have you ever “fallen in love” with a perfume in-store, only to feel completely different about it later? There’s a reason for that Fragrance is deeply tied to memory, emotion, and environment. In t...

This podcast introduces the idea that scent is one of the most powerful links to memory—and it can be used more intentionally than most people realizeWe explore How Accords Actually Work in scents that can help redirect habitual triggers into grounding, personal, and positive association. By pairing scent with new places, people, and time, you can begin to reshape how your mind responds to certain...