Stop Waffling & Start Selling

In today's episode of Stop Waffling & Start Selling , I had the pleasure of sitting down with Bob Brochie, a former paramedic and counsellor with a deep passion for helping adults navigate the lingering effects of their childhood experiences. Bob's work is incredibly impactful, focusing on the pervasive issues of low self-esteem, anxiety, and depression. He shared that a significant...

In my very first episode of Stop Waffling & Start Selling , I’m sharing a bit about my own journey from corporate lawyer to the world of online business—and how storytelling became my unexpected superpower. Back in 2020, I wrote a book called ' Do Not Try Him at Home' , which opened the door to entrepreneurs reaching out for my advice on using personal stories to drive their business...

In this episode of Stop Waffling & Start Selling , I dive deep into one of the most essential tools for your business—the sales page. Think of it as a love letter to your potential clients, designed to connect with them on a personal level and offer solutions to their problems through storytelling. I’ll walk you through how the language you use needs to feel authentic to you—specific, energeti...

In this episode, I sit down with three incredible entrepreneurs—Dawn, Nic, and Jen—for a candid, heartfelt conversation about navigating the ups and downs of self-employment and online business. Each of my guests brings a unique background. We dive into their personal journeys and tackle some of the biggest myths around entrepreneurship—like the false promise of overnight financial success. We get...

In my latest episode, "Why a Sales Page Template Won't Sell Your Product," I dive deep into why those cookie-cutter sales page templates simply aren’t enough if you want to really connect with your audience and make sales. I get it—templates are tempting. They seem like a quick fix, a ready-made solution to just plug in your info and hit 'publish.' But here’s the thing: yo...