Nicole Higgins
Start Scale Succeed
Want to start, scale and succeed in your product business? Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, building strategies for blue chip businesses, and increasing bottom line sales and profit. In this weekly business podcast, Nicole is here to empower you to "start, scale and succeed" by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry. This podcast includes tips, tactics and conversations that you can learn from and implement into your own...
N'hésitez pas à visiter le site du podcast et à soutenir son créateur : www.thebuyerandretailcoach.com
Auteur
Nicole Higgins
Catégorie
Site du podcast
Dernier épisode
12 nov. 2026
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Épisodes
Ep 177 From Crisis to Growth: How Live Shopping Reshaped a Multi-Million Pound Business with Stephanie Weightman 21.02.2025 39:22
I'm all for anything that is going to make you more money in your business and connecting with your customers in an authentic way. Live shopping ticks those two boxes. In todays episode of Start Scale Succeed I'm joined by Stephanie Weightman the founder of highlight crafts who started to implement Live shopping in their business just 9 months ago and it has literally saved them from going under...
ep 176 Building a successful subscription box business with Lauren Prentice 12.02.2025 41:52
Subscription box businesses are worth 1.8 billion in the UK and it's a growing market. So if you are considering starting one, adding one to your current business or need advice on how to make your existing one more profitable then listen to this weeks episode 176 of start scale succeed . Where you'll hear tips and advice from Multiple Subscription Box founder Lauren Prentice. Some of the areas...
Ep 175 How your style can create your success with Samantha Harman The Style Editor 07.02.2025 36:29
EP 175 How your style can create your success with Samantha Harman Listen to this week's episode to understand how your wardrobe choices influence your business success "Your wardrobe isn't clothes. It is the physical manifestation of your beliefs, your hopes, your fears, your dreams, all of the things that you think that you can be, that you can't be." Tune into this weeks episode with Samantha...
Ep 174 Beyond the highlight reel - The True Story of closing a brand and liquidation with Katie Brandon Bryne Lil & Izzy Founder 31.01.2025 46:55
In this raw and honest episode, Katie Brandon Byrne shares the emotional journey of closing her award-winning children's wear brand, Lil and Izzy. From its successful beginnings to the final decision to liquidate, Katie discusses: The warning signs that led to closure The impact of rising costs and market changes Navigating the liquidation process Personal lessons learned from the experience M...
Ep 173 Aligning Mind, Body, and Skin: The Vision Behind eyeam Skincare with co- founder Roxy Marrone 24.01.2025 40:53
Join me as I chat with co- founder Roxy Marrone where she shares how her own skincare journey with hormonal acne led to the creation of the brand. eyeam is a community-driven wellness destination on a mission to align your skin with your mind, body, and spirit. Their mission is to bring healing into the world with targeted skincare, supplements and education. While wellness has traditionally sep...
Ep 172 Building Faace, From Global Expansion to Dragons Den to selling the business with Founder Jasmine Wicks Stephens 17.01.2025 36:20
Join Jasmine & Nicole for an open and honest conversation about starting and growing a brand, securing investment and the process of finding a buyer for the business. In Ep 171 of Start Scale Succeed Jasmine Wicks-Stephens shares the story behind the brand and how it's rapid expansion and success were met with financial and manufacturing challenges and despite backing from Dragons Den she decided...
Ep 171 Starting & Growing on Etsy with Etsy Expert Dylan Jahraus 20.12.2024 29:18
Etsy has over 6 Million sellers and about 400 million visitors to the platform each month So as a seller how do you get started and how do you get seen. These are just some of the topics I’m going to be talking about with my guest Dylan Jahraus on todays episode of start scale succeed You can also watch the episode on You tube https://youtu.be/y5rxoH1P5lg Highlights of the episode include ...
Ep 170 Building your Brand visibility strategies with Anna Jones 12.12.2024 34:38
"Building Your Brand: Visibility Strategies with Anna Jones What's your why? sometimes this can be a difficult question to answer but one I think is key to understand before you start showing up as the face of your brand. My guest this week Anna Jones - Visibility expert helped make this more accessible by asking yourself what is the impact that you want your product to have on your customer...
Ep 169 Revitalising the UK knitwear industry with Brand Founder and Designer Genevieve Sweeney 05.12.2024 24:11
Todays episode of start scale succeed Nicole is Joined by UK knitwear designer and brand founder Genevieve Sweeney Some of the areas we chat about are Challenges of UK Manufacturing in an industry that is disappearing & her dreams and plans of revitalising the UK knitwear industry. What Genevieve learnt from stepping away from the Fashion Norms when running a fashion business. The power of sta...
Ep 168. From Kickstarter Launch to UK Retail Giants with Ruby Raut founder of period pant brand WUKA 21.11.2024 43:09
Innovating Period Care with Ruby Raut of Wuka In this inspiring episode, Nicole Higgins sits down with Ruby Raut, the founder of Wuka, a sustainable period product brand on a mission to eradicate period shame and combat period poverty. Join us as Ruby shares her journey from a small village in Nepal to leading a game-changing brand in the UK. With insights into funding, product innovation, and the...
Ep 167 Navigating ADHD: Tips and Strategies for Neurodivergent Entrepreneurs with Clinical Psychologist Dr. Lauren Breese 15.11.2024 38:48
Approximately 29% of entrepreneurs are neurodivergent, revealing a strong link between neurodiversity and entrepreneurial drive. In Ep 167 Nicole Chats with Dr Lauren Breese experienced Clinical Psychologist and founder of & Psychology and Co-founder of The neurodiversity practice along with other co-founders Dr. Siobhan Higgins and Dr Jo Muelller Together, they explore ADHD symptoms, varying di...
Episode 166 - Mastering Your Black Friday Ad Strategy 07.11.2024 28:07
With Black Friday just around the corner, I know you're probably gearing up for one of the biggest shopping events of the year. To help you navigate this competitive landscape, I'm chatting with Anna Frapwell founder of Neon Digital Clicks and sponsor of the podcast. Whether you’re a seasoned pro or new to the scene, these expert tips are sure to help you crush your sales goals. KEY TAKEAWAYS 1. I...
Ep 165 Boost your retail business with Live Shopping 28.10.2024 35:39
Live shopping is set to hit £5 billion in the UK by 2025 with fashion and beauty being the key categories. But what converts and why should it be part of your marketing strategy. In todays episode of Podcast Start Scale Succeed I'm joined by Macdara Duncan International Director of Live Shopping Platform Sprii. https://sprii.io/ Key Highlights to help you understand what works in Live Shopping are...
Ep 164 - Black Friday checklist - Before, during & After 17.10.2024 15:37
Ultimate Black Friday Strategy: How Brands Can Maximize Sales Before, During, and After First off I want to say participating in Black Friday may not be right for you, you might not have enough margin or stock or it may not sit right from a sustainability or mass consumption point of view but if you have decided to join the countless brands that will be discounting over BFCM (Black Friday Cyber M...
Ep 163 - Simplifying your Marketing Strategy with Alice Benham 11.10.2024 27:12
I'm all for advice that is easy to understand and implement and was delighted to chat with Alice Benham author of the recently released The Digital Marketing Handbook for this weeks podcast Some of the areas we chat about Why Marketing Strategies Often Feel Overwhelming (00:03:16): The pitfalls of jargon-filled advice and the importance of understanding the core elements of a strategy. Marketin...
Ep 162 Growing Your Brand on Instagram Live Recording with Martha Keith 03.10.2024 48:30
How about growing to 50K followers in 6 months, well that's just what this weeks guest did Martha Keith Founder of stationery brand Martha Brook London and her new account Business Secrets Club where Martha shares great tips and advice for small businesses particularly focusing on social media. I recently had the pleasure of recording this episode Live on the stage at Top Drawer and it was so gre...
Ep 161 Navigating Self Doubt & Lack of Confidence with Holly Matthews 26.09.2024 1:05:51
Anxiety, Self-doubt and lack of confidence are all things as business founders we can experience. Today’s episode of start scale succeed I chat with Life Coach, published Author & NLP Practitioner Holly Matthews about Finding your Confidence. Holly has just released her new book Find your confidence (see link below) She shares tips and tactics to help build and create confidence in several dif...
Ep 160 - Optimizing Your q4 email Campaigns for Maximum Impact with Hannah Spicer 19.09.2024 28:51
If you are a product business up to 70% of your yearly turnover can come during Q4, I chat with previous Guest Hannah Spicer on how you can ensure you are getting the most out of your emails to drive your sales. Areas we chat about Approaching Black Friday and deciding on your sales & promotional strategy for the quarter Reviewing what worked the previous year, testing and warming up your email l...
Ep 159 Using chat funnels to grow your product business 04.09.2024 27:40
Removing friction and making it easier for your customers to buy is key if you have a product business. This weeks episode I chat with Mel Eilers a Many chat expert where we talk about Chat funnels and why you should be using them and how they can benefit your business Benefits of Using Manychat - Mel breaks down what Manychat is and its compliance with Meta, highlighting its approval and the...
Ep 158 - How to crowdfund for your business with Danielle Wallington 29.08.2024 32:34
Today's episode of start scale succeed delves into the intriguing world of crowdfunding with our special guest, Danielle Wallington, the visionary founder of Flock here, Join us as Danielle reveals her journey of raising over £20,000 in just over 30 days through crowdfunding. Discover how she turned her idea, stemming from co-working meetups and the need for recommended workspaces for women, int...
Ep 157 - How to Build a Successful Candle Brand with Samantha Johnson Pintail Candles and Avalon Home 21.08.2024 41:04
With a low barrier to entry candle brands are an easy product to get started with as a business, but should you? and what do you need to make it a success, I chat with Samantha Johnson who tells it how it is in the candle industry what works and what doesn't and what you need to know. We chat about Brand Identity: - The importance of knowing what your brand is and is not. Pricing and Regulati...
Ep 156 - Planning Q4 & Xmas for your retail business 15.08.2024 24:29
Depending on your product type between 25-50% of your turnover can come from Q4 (Oct- Dec) and I want you to have the best sales this year and to help get you more organised and reduce the overwhelm I've created a helpful guide and a detailed podcast taking you through steps that I would have used during my time working as a buyer for companies like M&S & Primark. To get the Free guide check out...
Ep 155 - Summer Sales Strategies for your Ecommerce Brand 07.08.2024 22:05
In this conversation, I chat with Elle Williamson, a Shopify and Klaviyo expert, about how to keep sales coming in over the summer. We discuss the myth that summer is a downtime for sales and emphasize the importance of not stopping marketing efforts during this time. Elle advises planning ahead, updating the website, and utilizing email marketing to stay visible and engage customers. We also...
Ep 154 - Building a Gifting Business with Don't Buy Her Flowers 01.08.2024 44:35
Steph Douglas is the founder of personalised gifting company Don't Buy Her Flowers. Established in 2014 initially to cater to new mums the brand grew beyond it's initial idea and now creates thoughtful gifting for all occasions. Steph chats about her journey as a business owner from first hires to investment with everything else in between, We chat about The growth of the brand The Importanc...
Ep 153 - What Suppliers Need from Start-Up Brands with Sheradene Rose 25.07.2024 34:56
When you are approaching suppliers for your product business what do they want from you. What are the red flags when deciding which suppliers to work with for your fashion brand or product start up. We answer these and much more in Ep 153 of start scale succeed I chat with Sheredene Rose Ex head of design for Monsoon and co-founder of Kappas India a supply and manufacturing company for fashion...
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