Speakernomics

Unlock the secrets to authentic thought leadership and effective branding with insights from Speaker B, who blends a corporate, creative, and mindful approach. Discover actionable strategies to strengthen your speaker business and diversify your income.* What real thought leadership is—and what it isn’t*How to define your niche and build your personal brand*Steps for creating effective, consistent...

Join host Thom Singer, CSP as he talks with Mike Staver, CSP, CPAE about bridging the gap between intention and execution for speakers. Get actionable advice on building a more effective and resilient speaking business.* Why clarity of intention is the foundation for success* The law of incrementalism: small steps, big outcomes* Common mistakes speakers and executives make—and how to avoid them* T...

Discover how Dr. Celina Peerman, CSP, organizational psychologist and leadership strategist, navigates the ever-changing speaking business. Learn key lessons about creating engaging content, building a sustainable business model, and standing out in the industry.* The value of joining NSA and what new speakers can gain* How to evolve and adapt your business model over time* Using physical presence...

Get your speaking business finances in order with practical advice from Carl Seidman, CPA and CSP. In this episode of Speakernomics, learn the essential steps every professional speaker should take for smarter money management.* The difference between gross and net income, and why both matter for speakers* Simple methods to track your fees, expenses, and profitability* Tips for managing irregular...

Want to build a speaking business that lasts? In this episode, Anne Bonney, CSP chats with Terri Sjodin, CSP, CPAE about the essential strategies for playing the long game in the speaking industry. What you'll learn:* How to future-proof your content and brand for decades of relevance* The importance of adapting to market shifts and knowing when to pivot* Why slow, intentional growth beats chasing...

Discover how speakers can effectively use merchandise to boost their brand and impact, featuring insights from Jake Thompson, CSP, founder of Compete Every Day. Unpack actionable strategies and mistakes to avoid when adding merch to your speaking business.* Why starting small with merchandise is crucial for speakers* How to choose merchandise that resonates with your audience and reinforces transf...

In this episode of Speakernomics, Sam Horn shares actionable strategies for crafting memorable signature stories and phrases that drive engagement and business results. Tune in to learn how to turn your experiences into marketing gold—and how to hook your audience in just 60 seconds. The power and process of creating a “phrase that pays” for repeatable, viral messaging* How to craft a signature st...

Unlock the power of storytelling and discover how AI can elevate your impact as a speaker. In this episode, Joe Schmit, CSP shares practical advice from his Emmy-winning broadcasting career and proven strategies for memorable stories.* Why stories are essential for connecting with audiences* How to research and discover “the rest of the story” using AI* Tips for collecting and nurturing your own i...

Ready to stand out as a speaker in today’s competitive world? In this episode, Jen Gottlieb shares actionable strategies to boost your visibility and become the obvious choice for your next client.* Why overcoming the fear of being seen is foundational for speakers* How social media has shifted to "interest media" and what that means for your brand* Essential elements of a powerful virtual footpri...

Get ready for an insightful episode of Speakernomics featuring Ross Bernstein, CSP, CPAE. Host Thom Singer, CSP dives into Ross’s incredible speaking journey, his battle with stage four cancer, and valuable tips for building a successful speaking business. In this episode:* How Ross started speaking at 22 and wrote 50 books* The unique experience of speaking on all seven continents, including Anta...

Join host Anne Bonney, CSP, as she chats with Cassandra Worthy about her journey from corporate leader to main stage Influence speaker. Get straight talk on the strategies, mindset, and frameworks that can help you bring lasting value to your clients and grow your speaking business. What you'll learn in this episode:* How Cassandra Worthy transitioned from corporate America to a career in speaking...

Unlock the secrets to landing high-paying, right-fit clients and taking your speaking business to the next level. In this episode, Gina Carr interviews Angelique Rewers, CEO of BoldHaus, who shares actionable advice for speakers looking to transform their impact and grow sustainably.* The biggest untapped opportunities speakers miss with corporate clients* How to maximize client lifetime value and...

In this episode of Speakernomics, Terry Brock, CSP, CPAE welcomes renowned personal branding strategist and Speaker Hall of Fame member Rory Vaden, CSP, CPAE, for an engaging exploration on building, refining, and leveraging your personal brand as a professional speaker. In this session, Rory will:* Define and distinguish the real meaning of personal branding as the formalization, digitization, an...

Hall of Fame speaker Don Yaeger joins Thom Singer for the first Speakernomics episode of 2026, sharing actionable insights on building a lasting career and business in professional speaking. Get straight to the essentials with proven tips, powerful stories, and strategies for growth.* How to constantly develop fresh content to keep your talks relevant and engaging* The importance of multiple strea...

Ready to take your speaking career to the next level? In this episode of Speakernomics, industry pros break down exactly how podcasting can amplify your brand, grow your business, and keep your voice front and center. Here’s what you’ll learn:* The unique value of hosting your own podcast as a professional speaker* How podcasting strengthens your message, builds your platform, and boosts credibili...

In this episode of Speakernomics, host Kenneth Kinney, affectionately known as "Shark," embarks on a journey with a panel of international speaking experts including Ruby Newell Legner, CSP, Cavett Award; Sylvie di Giusto, CSP; Elias Kanaris; Stan Phelps; and more. Together, they explore the dynamics of becoming a successful international speaker and the nuances that distinguish it from occasional...

What do top speakers wish they knew when starting out? In this episode, industry veterans and experts dish out hard-earned wisdom to help you thrive in the speaking business. * Why playing the long game matters more than chasing quick wins *The critical importance of authentic connection with your audience *Avoiding ego traps and keeping the focus on service, not self *How being easy to work with...

In this special edition of Speakernomics, host Kenneth ""Shark"" Kinney sits down with 14 individuals ranging from Hall of Fame Speakers, Coaches to Speaker Bureaus and Meeting Planners to talk about what, in their opinion, makes a killer Speaker Reel. By the end of this episode, you will:* Evaluate the importance of capturing audience engagement and presenting a clear problem-solution narrative w...

Get the inside scoop on how Sam Demma became the youngest Certified Speaking Professional and booked over 750 paid speaking gigs, all before 2025. In this episode of Speakernomics, Sam breaks down the exact outreach and sales strategies that built his thriving speaking business in the education market. Here’s what you’ll learn in this episode:* How Sam focused and expanded his market from local sc...

Unlock next-level social media strategies for speakers with insights from top experts and booking agents. Discover the practical steps that make your social presence work for your speaking business.* How to choose the right social platform and boost consistency without spreading yourself too thin* Why social proof and testimonials matter more than self-promotion* Content strategies: balancing valu...

Prepare to be frippnotized and take your speaking career to the next level with Patricia Fripp's time-tested advice and actionable insights. In this session, Patricia will:* Guide speakers to focus on their audience and ensure their stories are relevant and engaging for the listeners, making them feel connected and invested.* Demonstrate the significance of having a core message and adaptable cont...

Join Shark and his lineup of seasoned professionals to enhance your understanding of fee management and explore balanced, ethical approaches to maintaining speaker value in a fluctuating market. In this session, you will:* Evaluate the concept of fee congruency and how it allows speakers to adapt their fees based on added values or specific circumstances.* Create a strategy for maintaining fee int...

In this episode of Speakernomics, host Kenneth "Shark" Kinney brings together insights from 16 diverse voices within the speaking industry to explore the essential marketing materials needed for speakers to elevate their business. In this session, you will:* Analyze the various perspectives on the most critical marketing tool, including the significance of a compelling demo reel and a comprehensiv...

AI is transforming how speakers are discovered, trusted, and booked—and your content strategy needs to change with it. In this episode, Lethia Owens, CSP shares actionable insights on optimizing your digital footprint for both human and AI-driven search.* How meeting planners and bureaus are using AI tools like ChatGPT and Perplexity to find speakers* Strategies for creating “AI-friendly” content...

This episode is essential for speakers aiming to transform their presentations from ordinary to extraordinary by honing in on what truly captures and holds an audience's attention. This episode of Speakernomics, host Kenneth "Shark" Kinney engages with Brian Walters, CSP, CPAE, a seasoned speaker, emcee, and infotainment expert. Brian, a past president of the National Speakers Association, shares...