Spa Business Building Podcast

" How can we navigate our businesses to stay afloat during a recession or economic uncertainty?" This was a question I received in my DMs, and an excellent question at that. I've got 7 ways to help you keep your business afloat during a recession. Get actionable steps to run your solo beauty or wellness business straight to your inbox: www.spabusinessbuilding.com/email-sign-up Freebies for your bu...

Juggling client appointments, inventory, and life while trying to maintain a social media presence can feel impossible. But it doesn't have to be! In this episode, I'm sharing my personal social media strategy to help you reclaim your time and focus on building a successful business. Learn to create effective content, understand the different social media formats, and engage with your audi...

Are you really an independent contractor, or should you be classified as an employee? Knowing the difference is vital! It affects everything from how you file taxes and who supplies your tools, to your schedule flexibility and eligibility for benefits. Tune in as we break down the essentials of worker classification in the beauty and wellness industry and why getting it right matters. Get actionab...

This episode is humor and heart as I chat with the fabulous Lexie Choate-Bewley  of Skin by Lexie in Walnut Creek, California. Lexie shares her inspiring journey, the evolution of her career, and the keys to her success. Connect with Lexie on Instagram (@skinbylexie) Get actionable steps to run your solo beauty or wellness business straight to your inbox www.spabusinessbuilding.com/email-sign-up T...

Memberships have become a hot topic among spa owners, especially as some notice a slowdown in client engagement. With memberships, spa businesses can offer clients a sense of belonging while fostering consistent, recurring income streams. In this episode, I'm sharing the pros and cons of having a membership business model and an alternative to memberships that can quickly boost your business....

If you're struggling to attract and retain clients, your schedule could be to blame. A schedule tailored to your clients’ needs isn't just about optimizing your time—it's a strategic tool for attracting and retaining your ideal clients. Join me in today's episode for insights into how you can optimize your booking schedule for success. Get actionable steps to run your solo beauty o...

Stop stressing about social media, Solo Spa Boss! In this episode, I'm sharing the tried and true steps to attract clients outside of social media. Get actionable steps to run your solo beauty or wellness business straight to your inbox www.spabusinessbuilding.com/email-sign-up Try my favorite social media scheduling software, Later.com https://later.com/r/tnadolny07-f82ad2 Take my free 5-Days...

Are you showing up as the CEO of your business? If you're someone who focuses only on providing services, paying the bills, and maybe creating some social media posts your mindset may be stuck in service provider mode. More often than not, solo spa bosses focus only on delivering services, missing out on the broader picture that a CEO mentality can offer. The truth is, to truly succeed, it&#39...

What if I told you that you could free up more time, make more money, and not have to work as hard? Does that even seem possible as a solopreneur? It is, my friend, you just have to work smarter. I'm sharing my 3 tips to help you systemize your business and give you back your time. Get tips on growing your solo beauty or wellness business straight to your inbox www.spabusinessbuilding.com/email-si...

To grow your business you need to build strong connections with your audience. In this episode, I'm sharing the ABCs of my content strategy for growing your audience and increasing your bookings. Get business growth tips for solo beauty or wellness business owners straight to your inbox www.spabusinessbuilding.com/email-sign-up Try my favorite social media scheduling software, Later.com https:...

Being a solo entrepreneur, you know how demanding handling everything can be. But, what if you could leverage AI to help free up your time to focus on your business growth? I know that embracing AI can feel intimidating, but with small steps and practice, it can significantly benefit your solo beauty or wellness business. In this episode, I'm sharing how you can use AI in your business and my...

It's essential to stand out and provide an exceptional experience for your clients. Whether you're just starting or are a seasoned spa professional, implementing effective strategies to make you stand out in your area can truly elevate your business. Today, I'm sharing the one strategy that I added to my services that was a total game-changer for my massage and skincare business. Get a...

Starting and running your own spa business takes courage, but let’s be honest—fear of failure can creep in, even for the most passionate entrepreneurs. The self-doubt, the “what ifs,” and the worry about making the wrong decisions can feel overwhelming at times. If that sounds familiar, you’re not alone. But what do we do when fear starts creeping in? In this episode, I'm sharing my tips to help y...

As we step into a new year, it's time to pause and reflect on 2024. What lessons can we take from the last year and turn into possibilities and success for the new year? In this episode, I'm reflecting on 2024 and sharing predictions and strategies for 2025. Let's dive in! Get actionable steps to run your solo beauty or wellness business straight to your inbox www.spabusinessbuilding.com/email-sig...

Marketing your spa business can feel like an uphill battle. With so many options—social media, email campaigns, promotions—it’s hard to know where to focus your energy. Without a clear strategy, it’s easy to feel like you’re spinning your wheels and still not reaching your ideal clients. Sound familiar? In today's episode, I'm sharing the 6 strategies to market your solo beauty or wellness busines...

Imagine working smarter, not harder—managing your time efficiently, staying focused on what truly matters, and carving out space for rest and self-care. When you feel less overwhelmed, you’re able to show up as your best self—for your clients, your business, and your personal life. In today’s episode, I’m sharing 3 tips to help bring you balance and save you from burnout.  Get actionable steps to...

If there’s one thing that keeps solo spa owners up at night, it’s the uncertainty of inconsistent income. One month, you’re fully booked, and the next, your schedule has more gaps than appointments. That feast-or-famine cycle can make it hard to plan for the future or feel secure in your business. On today’s episode, I’m breaking down how to break free from that cycle. Actionable steps to run your...

Your business strategy is your roadmap for success.  It clearly outlines where you want to go and how you’re going to get there. Join me as I share the importance of having a solid business strategy and the 5 steps to help you create yours. Get actionable steps to run your solo beauty or wellness business straight to your inbox www.spabusinessbuilding.com/email-sign-up Try my favorite social media...

Hey, Solo Spa Boss! Want to stand out in local searches? Check out this episode of the Spa Business Building Podcast and find out how to make your spa business more visible on Google! Get actionable steps to run your solo beauty or wellness business straight to your inbox ⁠www.spabusinessbuilding.com/email-sign-up⁠ Try my favorite social media scheduling softwater, Later.com ⁠https://later.com/r/t...

Hey, Solo Spa Bosses! In today's episode, I'm sharing how to drive clients and revenue with 3 effective Black Friday promos. Get actionable steps to run your solo beauty or wellness business straight to your inbox www.spabusinessbuilding.com/email-sign-up Try my favorite social media scheduling softwater, Later.com https://later.com/r/tnadolny07-f82ad2 Take my free 5-Days to Boost Your Online Visi...

In this episode of the Spa Business Building Podcast, I'm sharing five crucial habits that all solo spa entrepreneurs should adopt to grow their business, attract more clients, and transition from merely surviving to thriving. With nearly 20 years of industry experience and nine years as a business owner, I've figured out the actionable habits designed to differentiate your services, foster client...

In this episode of the Spa Business Building Podcast, I am joined by Danielle, a career and business coach dedicated to helping ambitious women achieve their goals. With a background in advertising and 15 years as a brand strategist, Danielle shares her expertise in goal setting, specifically tailored for beauty and wellness professionals. Covering her three-step process, she emphasizes the import...

In this episode of the Spa Business Building Podcast, I'm sharing how mentorship and community can benefit solo beauty and wellness professionals. Have you noticed that schooling often falls short in business training and guidance. We after to figure it all out on our own. Where do we go and who is going to help us? That's why I believe so strongly in the power of mentorship and community for supp...

In this episode, Mary, an experienced massage therapist and instructor with over 20 years in the field, shares her journey of overcoming a significant ankle injury. She discusses the impact on her business, including a 12-week complete stop in her practice, and emphasizes the importance of financial preparedness such as short-term disability insurance and an emergency fund. Mary also highlights th...

Your books aren’t full and your income isn’t steady. Why is this happening and what can you do as a solo spa boss? In today's episode, I'm sharing why your clients aren't returning. Check us out on our website:   www.spabusinessbuilding.com Continue the conversation in our free community at https://www.facebook.com/groups/1053331485640628/ Solo Spa Bosses Society Waitlist: https://www.spabusinessb...