SOURCED

What’s the story with Facebook - all-powerful or in decline? Plus the rise of the one-source story and the TV show taking over.

Kicking off our second weekly Sourced podcast episode, we look at some Facebook secrets, when an interview goes bad and why people are starting to switch off to serious stories.

The Brisbane Broncos, Lions and Heat connect with audiences of millions, particularly through their social media channels. We asked members of their communications teams into our 55 comms offices to discuss their approach to audience engagement in good times and in bad.

Our new weekly Sourced podcast episodes picks the highlights out of the week in mainstream and social media. This week: Twitter vs journos; the Biden “clanger”; the NFL ‘gamifies” its television coverage and two trends to watch for social media in 2022.

Sports journalists are engaging with audiences in a way unthinkable not so long ago. So how has sports reporting changed? Three of Brisbane’s best sports reporters talk about their changing craft.

What drives Brisbane’s breakfast radio? Why are our shows different to down south? What are the most interesting factors about the behaviour of radio audiences? We asked three voices you will know to join us at our 55 comms offices to discuss breakfast radio. Guests: Neil Breen, Loretta Ryan, David ‘Luttsy’ Lutteral.

Deborah Riley makes the unbelievable believable. Deb talks about how she has engaged audiences on stage and screen in a career that has included four Emmy Awards for her role as Game of Thrones production designer.

Paul White has lived in more towns than most in the various roles of his career. Country cop, rugby league player-coach, human resources specialist and CEO of the Brisbane Broncos. Working with such different audiences for so long suggests Paul White is a very good communicator; he engages with audiences of all kinds.