SOURCED

The social media tactics of the election campaign; and Anthony Albanese’s media week observed. 

A police chopper and loud speaker shine a light on local news; A change for Twitter; and what are we learning from Will Smith?

Week in review: The list of the top publishers on Facebook reveals what readers really care about; and what does the Oscars meltdown say about audiences?

How social media can start and fuel a sensitive story; Ash Barty - we miss you already; and interesting insights into how we’re all watching sport.

Sifting through the wreckage of a press conference meltdown; how much misinformation are you seeing in social media; and what’s happening to reality TV?

Week in review: Are our attention spans shortening; TikTok under investigation in the US; and a Wordle spin-off to try this weekend.

Week in review: The importance of language in bad weather; TikTok takes on YouTube; and influencers must follow new advertising code.

The ever-shifting role of social media in conflict; Facebook revs up the Reels; and, is streaming killing the album in favour of single after single?

Week in review: The tactics of battle between government and media; the Super Bowl ads that stood out; and Disney+ looks at India for audience growth.

The week in review: the Olympics are on but do we care; what's the wider meaning of the Joe Rogan / Spotify saga; media outlets gatecrash another social media party.

How did an album with zero marketing budget and not one musical instrument almost knock off Adele for the top spot on the Australian charts? Music industry guru Stephen Green tells the story of Songs of Disappearance - an album of calls from Australia’s endangered bird species.

It’s February and Facebook’s feeling the heat; are audiences over Covid stories; plus, how long is too long for a movie?

Australians prefer streaming services over old-school tv for the first time ever, Google unveils its alternative to third-party cookies, and the results are in - what is Australia's strongest brand?

What do Australian audiences want in 2022? A look at the factors that will impact content across the year.

Looking back at 2021: what has Covid taught us about comms; did TV change; how battered is Facebook; and the obituary that caused a jolt.

On this edition of Sourced, Professor John Fraser discusses how his Brisbane-based team set up a global conversation among intensive care specialists fighting COVID-19. They swapped data and insights into the virus, helping ICU clinicians across the world. It’s a fascinating look at the behind-the-scenes work in the world’s ICU wards.

This week on our SOURCED podcast Week In Review: The way news outlets report on Covid has changed with borders reopening, the high court ruling that’s impacting your community Facebook group, and it’s been one hell of a ride for Peloton this week!

The TV ratings wrapped for another year but how can Seven and Nine both claim victory? Twitter’s CEO stands down to make way for new vision, and the change on YouTube you might’ve missed.

The Adele interview blunder reveals a bigger issue for news organisations, broadband penetration is slowing down, Australians love to shop through social media, and a recommended watch for those interested in Metaverse and Web3.0.

Pam Betts knows the importance of good communication. She is the leader of Brisbane Catholic Education, which looks after 146 schools, more than 12,500 staff and more than 75,000 students. Pam has been a classroom teacher before moving into leadership roles. In this episode, Pam Betts reflects on more than 40 years of observations about audience engagement as she prepares to retire.

What’s in a name? The Staples Centre to become Crypto.com, how do audiences react to change? And do the biggest social media creators owe it all to one platform?

Sport is driving the news as the world tunes out of the daily Covid cycle. And content for kids looks to be the next big move for streaming platforms.

Facebook is struggling to keep younger users - so where are young Australians going on social media? Plus, newsrooms try to place nice and why should you know more about the meta verse.

On this ‘Week In Review’ episode, the theme of the week is ‘you can’t force-feed audiences’. US TV networks post-Trump have seen huge viewership declines, Trump announced the launch of his own social media platform, and the Bachelorette delivers disappointing ratings - could it be the end of the tv show format?

Why the government is vaccinating people at Bunnings; the genius in the media strategy for the Dolphins’ NRL bid; and why political advertisers have to change their ways.