Siems Luckwaldt

Soft Power Asia

Icons, Idols, Influence – Decoding Asia's Culture Economy Three words that explain why a Korean boy band moves stock markets. Why a 22-year-old idol is worth more to Dior than a Hollywood A-lister. Why Thailand's entertainment exports are building global fandoms faster than Hollywood can greenlight a sequel. Asia's cultural industries aren't emerging anymore — they're dominant. And most Western business coverage still treats them as a trend piece. Soft Power Asia is different. I'm Siems Luckwaldt , a German journalist who's spent over two decades covering luxury, lifestyle, and the business of...

Auteur

Siems Luckwaldt

Catégorie

Society

Site du podcast

softpowerasia.com

Dernier épisode

4 avr. 2026

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Épisodes

The 227-Million-Dollar Seat: How Fandom Replaced Fame in Luxury 04.04.2026

At Paris Fashion Week last October, eight of the top ten fashion influencers were Korean or Thai. The first Western celebrity appeared at number six. A twenty-three-year-old Thai actress with 2.4 million Instagram followers generated more than double the media value of Kylie Jenner — who has nearly 400 million. Meanwhile, BTS's V produced $274 million in value for Celine through Instagram posts al...

The Billion-Dollar Comeback: Inside the Economics of BTS's Return 15.03.2026

A concert announcement triggers a 5,000% hotel-search spike — before tickets are even on sale. A president sends a diplomatic letter requesting more shows. Another president intervenes to stop price gouging. Parliament passes new legislation. Netflix books a 630-year-old royal palace for a global livestream. And one investment bank projects a 550% profit surge — for the label, not the tour. All be...

Trailer: Asia's Culture Economy, Decoded 09.03.2026

Asia’s cultural industries aren’t emerging anymore — they’re dominant: The boy group BTS triggers a $3.8 billion economic ripple. A Korean eyewear brand builds art installations instead of stores — and Google bets $100 million on it. A Thai TV genre about queer romance turns into a billion-baht export industry. Korea overtakes France as the top cosmetics exporter to the US. More than half of Netfl...

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