Social Media Decoded

In this special LIVE edition of Social Media Decoded , host Michelle Thames sits down with Julia Hartz , CEO and co-founder of Eventbrite , for a powerful conversation on the future of events, visibility, and real-world connection. As live experiences make a major comeback, Julia shares why events are no longer a “nice-to-have,” but a core visibility and community-building strategy for creators, e...

In this episode of Social Media Decoded, Michelle Thames explains why webinars and live events still convert in today’s marketing landscape and why many businesses believe they no longer work. She breaks down what actually kills conversions, how trust is built in live rooms, and the mindset shift required to turn visibility into real action. What This Episode Covers Why webinars and live events st...

It’s been a heavy start to 2026. In this real, raw episode, Michelle Thames opens up about navigating deep personal loss while running a business and showing up online. After losing her stepfather, cousin, and a childhood friend within days, Michelle reflects on how grief collides with the pressure to stay visible on social media. This episode explores the social media side of grief —why algorithm...

If you’ve been posting consistently but still wondering “Why aren’t my lead magnets converting?” or “Where are my aligned clients?” — this episode is a must-listen. In today’s conversation, Michelle Thames is joined by Lauren Najar , a business coach and lead strategist who helps women entrepreneurs turn visibility into real revenue — without burnout, constant posting, or chasing algorithms. This...

this episode of Social Media Decoded , Michelle Thames explains why Instagram audits are one of the fastest and most effective ways to fix visibility issues. Instead of guessing what to post or chasing content hacks, Michelle breaks down how audits create clarity, improve positioning, and lead to more meaningful engagement and conversion. In This Episode, You’ll Learn: Why most people struggle wit...

In this episode, Michelle Thames shares a behind-the-scenes look at the systems and tools that power her six-figure visibility ecosystem — without a big team or burnout. Learn how to think about tools strategically, reduce decision fatigue, and build sustainable visibility that actually converts. Topics Covered: Visibility systems for entrepreneurs How to scale visibility without burnout Email mar...

In this episode of Social Media Decoded , Michelle Thames shares a grounded visibility reset for entrepreneurs heading into 2026. Instead of chasing trends or posting more, this conversation focuses on clarity, community, leadership energy, and building a sustainable visibility ecosystem that actually converts. In This Episode, You’ll Learn: Why visibility in 2026 is less about volume and more abo...

In this episode, Michelle breaks down the real impact of publishing 365 podcast episodes and how daily consistency transforms authority, visibility, and brand trust. Learn why podcasting is the most powerful platform for thought leadership and how it fuels your entire business ecosystem going into 2026. What You’ll Learn: • What daily podcasting builds for your brand • Why thought leadership matte...

In this episode, Michelle shares her non-negotiable visibility rules for 2026 — what she’s done doing, what she’s doubling down on, and why simplicity will outperform trends in the new year. Learn the strategies that actually convert, how thought leadership shapes visibility, and why proximity and community are the real power moves for 2026. What You’ll Learn: • Michelle’s 2026 visibility framewor...

In this Christmas Day episode, Michelle Thames breaks down why proximity—not algorithms, not aesthetics, not trends—is the true multiplier of visibility, opportunities, and revenue. Learn how rooms, relationships, and community create long-term success and why The Collective was built as a powerful proximity container for women entrepreneurs stepping into 2026 with clarity and intention. What You’...

In this Christmas Eve episode, Michelle Thames breaks down why aesthetics alone don’t create revenue — thought leadership does. Learn why decision-makers buy clarity, how to position yourself as a leader in your industry, and what thought leadership actually looks like in 2026. If you want to build trust, community, and consistent visibility, this episode will shift your entire approach. Topics Co...

In this episode, Michelle breaks down why Threads is becoming THE most important visibility platform of 2026. Learn how conversation-based content is outperforming trends, why early adopters will win big next year, and how to leverage Threads to humanize your brand, build community, and turn casual followers into connected buyers. She also shares how she uses Threads daily to boost authority, spar...

In this powerful episode of Social Media Decoded , Michelle Thames breaks down why “reach” and visibility alone are no longer enough to sustain a successful business or brand. She explains why community-led visibility is the future, what happens when people see you but don’t actually know you, and how trust, relationships, and proximity drive conversions in today’s online world. If you’re tired of...

In this powerful episode of Social Media Decoded , Michelle Thames shares the exact moment she realized her network held million-dollar value — not metaphorically, but in real opportunities, partnerships, speaking invitations, and client referrals. She breaks down how proximity accelerates business growth, why community is a strategic advantage, and why She Connects and the Collective are intentio...

In this episode of Social Media Decoded , Michelle Thames shares her signature perspective on the only marketing strategy that works no matter the season of business. She explains why platforms change but systems don’t, why visibility needs a digital home you own, and how consistency compounds when your marketing is built on clarity instead of chaos. This episode prepares listeners to rethink visi...

In this episode of Social Media Decoded , Michelle Thames shares behind-the-scenes insights from managing campaigns with over 50 creators. She breaks down what brands actually care about, why professionalism and systems matter more than follower count, and how creators can position themselves for long-term opportunities instead of one-off deals. This episode offers transparency for creators, entre...

In this episode of Social Media Decoded , Michelle Thames delivers an honest, behind-the-scenes conversation about what it really takes to build longevity as a creator, entrepreneur, and marketing strategist. After 15 years in the digital space, Michelle pulls back the curtain on the realities most people don’t talk about — including platform shifts, burnout seasons, client droughts, moments she a...

In this episode, Michelle covers: • The mindset shift every creator needs before going live • Why you’re more ready than you think • How visibility is built through connection, not perfection • What to remember when anxiety or doubt starts creeping in • The power of showing up even when you feel unprepared • Why community-led visibility matters in 2026 • How to emotionally prepare for today’s live...

In this episode, Michelle covers: • Why content-only strategies will fail in 2026 • The rise of community-led marketing • How trust + relationships outperform reach • Why referrals and retention matter more than followers • The difference between content and community • How Michelle built community into her entire business • The 5 things you must implement before 2026 • Why your digital home matte...

In this episode, Michelle covers: • Why 2026 requires a new marketing mindset • The #1 thing she would rebuild FIRST • Why community matters more than content • How to pick the right platform to master • The overlooked power of personal storytelling • Why getting strategic help sooner changes everything • How to plan for visibility that converts • Why 2026 is the year to stop playing small Apply f...

In this episode, Michelle Thames shares a behind-the-scenes case study on how her team revived a “dead” Instagram account and grew it by 18,000 views in 30 days using a strategic visibility system. Learn the exact content pillars, audience insights, and engagement rhythms that turned the account around — without relying on trends, hacks, or burnout. Perfect for creators, coaches, and entrepreneurs...

If you’ve been sleeping on LinkedIn, this episode will wake you up. Today, LinkedIn Strategist Mollie Lo joins Michelle to reveal the exact steps entrepreneurs, coaches, consultants, and service providers can take to transform LinkedIn into a high-converting visibility and client-attraction platform. Inside this episode, you’ll learn: ️ Why LinkedIn is no longer “just a job search site” LinkedIn i...

Today I’m celebrating a massive milestone — 600 podcast episodes. Most podcasts never make it past Episode 10, but this show has turned into a global visibility engine, and in this episode, I’m breaking down exactly what I learned along the way. If you’re a content creator, entrepreneur, or coach who wants to grow your audience and build authority online, this episode is your roadmap. In this epis...

In this episode, Michelle Thames teaches you how to confidently host your first event and identify the signs that you’re ready to step into leadership. Whether you're planning a workshop, webinar, meetup, retreat, or in-person community gathering, this episode walks you through the mindset shifts, purpose clarity, and simple planning steps needed to get started. Michelle also shares the story of h...

In this episode, Michelle Thames breaks down the power of storytelling in personal branding, digital marketing, and online business — and how your real life can become your most profitable marketing strategy. Learn how to use your story to build trust, increase visibility, attract aligned clients, and grow a brand that stands out. Michelle shares her own transformation—from being fired in 2016 to...