skucast

In today’s episode, Mark Graham and Bobby Lehew share Tiny Tasks for Ginormous Sales Gain.

In today’s episode, we explore the world of marketing automation. commonsku recently integrated with a marketing automation software provider called Wishpond. They make it easy for marketers to create landing pages and contests, track leads, send emails and much more. To explore how marketing automation can work for those in the promotional products industry, we sat down with Nick Steeves, Chief P...

Today’s episode is part of our skucon speaker series. We kick the series off with Saul Colt, Founder and Creative Director at SAUL COLT – The Idea Integration Company. Saul’s work in the fields of experiential, word of mouth and stunt marketing is legendary.

On this episode of skucast, we look at the world of mergers and acquisitions in the promotional products industry with Jamie Watson, a Partner at Certified Marketing Consultants

In this episode we explore the world of corporate social responsibility with President of SanMar Jeremy Lott. The apparel sector makes up more than 40% of our industry’s sales so it’s fitting that we get the chance to speak with someone who knows a thing or two about the subject.

This is part two of our special series focused on how to do marketing right. In part one we explored how distributors are using marketing effectively with Sam Brown, Marketing Director of BrandVia. In part two we look at the world of marketing from the supplier perspective with Lee Strom, Chief Marketing Officer for SanMar. In this episode, we are going to the learn about the art and science behin...

This is part one of a special two part series focused on how to do marketing right. This first episode explores marketing from a distributor perspective. Our second episode to follow will explore how suppliers implement marketing effectively. In this discussion, we speak with Sam Brown about why marketing matters more than ever today for the modern distributor.

Mark speaks to a close friend and long time collaborator, Danny Rosin. Danny is the President of Brand Fuel in Raleigh, North Carolina, the founder of Band Together and a chef with PromoKitchen, to highlight a few of his many responsibilities. Danny is currently a distributor candidate to be on the PPAI Board of Directors. This discussion will reveal what it means to run for the board and the impa...

Thought leadership is one of today's hottest business buzzwords. Usually it refers to creating content to build traffic and attention online. But that narrow definition discounts the larger opportunities this strategy offers.

In this workshop, we will reintroduce imagination and personality back into sales and jointly construct an approach to build a competitive advantage that is uniquely yours.

Mark Graham conducts an up close and personal fireside chat with two of the sharpest business minds in the industry about how we can ready ourselves for the next 5-10 years. PPAI’s CEO Paul Bellantone and ASI’s CEO Tim Andrews lead vast organizations that oversee, represent and advocate for our industry. This is only the second time in their careers that Paul and Tim have appeared on stage togethe...

From Hollywood story secrets to This-American-Life style narrative, you’ll learn how to brush off that stale 30-second elevator pitch by creating customer-centric stories that cut through the noise with a compelling and memorable message.

In this keynote, Lon McGowan shares success stories as well as a key lessons he’s learned from some prominent business failures. Lon founded what has become one of the industry’s most beloved companies, iClick as well as 2 additional companies outside the promotional products industry.

Mark and Catherine Graham kickoff the 2016 skucon Chicago conference at The Virgin Hotel.

Our guest today is Gill Thorpe, CEO and Managing Director of UK based The Sourcing Team. Gill got her start in the promotional products industry in 1996 and built The Sourcing Team into one of the country’s most innovative distributors. Gill and her team are in the eye of the Brexit Storm so who better to help us wrap our heads around what this means for the promotional products industry in Europe...

Through learning to brainstorm with others, you’ll be surprised by how your BIG IDEAS can suddenly evolve and take a different shape than how the idea was originally presented – and, with the help of others – maybe even get you past obstacles holding you back.

In this episode of skucast we’re going to spend some time with one of our most recent additions to the commonsku team, Joe Kemple. Joe is joining Aaron Kucherawy as a customer success representative and we couldn’t be more excited to have him on board!

This episode is all about content. We are going to talk about how to create excellent content and why this matters to the modern promotional products professional. Our guest is Kirby Hasseman, President of Hasseman Marketing and Communications. In addition to Kirby’s successful distributor business, he is also a speaker, blogger, podcaster, video personality and author. Kirby talks to us about how...

Our guest today is Patrick McHargue. Patrick is a promo industry innovator and co-founder of PromoPlacement, the industry's leading search and placement firm. In today’s episode we are going to explore the world of hiring and Patrick will share his hiring playbook.

Our guest today is Ben Baker, President of Your Brand Marketing in Richmond, British Columbia. We talk about the ins and outs of trade shows and how they can generate high ROI. Ben explains exactly what you need to do before, during, and after a trade show to ensure positive results from your investment.

Our guest this episode is the talented graphic designer at RIGHTSLEEVE, Regan McDonell. Regan talks about how her designs have revolutionized the company, allowing them to stand out in the crowd of similar promotional product companies in the industry.

For anyone who has been trained on the commonsku software platform, they will be very familiar with our guest this episode. Aaron Kucherawy is commonsku’s Customer Success Manager and is responsible for training distributors on the platform, fielding support questions and offering comic relief to anyone in need.

Our guest today is Tonia Allen Gould, Founder and CEO of Tagsource. Tonia’s journey is a fascinating one and involves the highest of highs and the lowest of lows, all par for the course for most entrepreneurs in the industry. She will be sharing her story this summer at skucon Chicago on July 12, but this episode will whet our appetites for what’s in store.

Our guest this episode is Bobby Lehew, one of our speakers this summer at skucon in Chicago. His keynote will be on the art of creative storytelling and how that specifically applies to sales and growing one’s business. Bobby brings a ton of passion to this subject and he joins us for some time today to give us a sneak peak of what he will be talking about at skucon.

This episode is all about imaginative selling. We'll discuss Bill's upcoming workshop at skucon, the 3 traits a successful modern sales person has, and shifting the conversation away from price.