Signal in the Noise

In this episode, we’re joined by  Anthony Piniella , Head of Communications for  CompoSecure,  who gives us what's essentially a history lesson in the evolving Communications function. We explore: How the Communications industry changed throughout Anthony's career How AI is transforming the Communications function for both  speed  and  scalability What's the necessary skillset for all Communicator...

In today's episode of Signal in the Noise, we’re joined by Caitlin O’Connor, who works in internal Communications and employer brand. Caitlin shares her journey and how she’s helping employees cut through the noise with clear, consistent messaging. We talk about the importance of scale, structure, and making sure employees truly understand the business. She also dives into the must-have skills...

In today's episode of Signal in the Noise we sit down with  Doug Rubin , founding partner of Northwind Strategies and founder and CEO of  Northwind Climate , providing business intelligence for the climate economy. We cover: Doug's impressive 30-year career as a senior strategist advising corporate leaders, political candidates, and private companies, How Northwind Climate is helping companies in...

On today’s episode, we sit down with  Nick Lalla , an urbanist and executive leader working at the intersection of economic development and emerging technology. He founded Tulsa Innovation Labs in 2020 and has since authored his new book,  Reinventing the Heartland. We discuss the framework, strategy, and metrics that make up  'inclusive growth'  -- the founding mission of Tulsa Innovation...

On today’s episode of  Signal in the Noise , we sit down with Lorelle Atkinson, who is the Vice President of Comms and Marketing at The Aspen Institute. In this jam-packed conversation, we cover: Lorelle's storied career in government and how she ultimately landed at The Aspen Institute, which is a global network of change-makers working to solve the greatest challenges of our time. How she's navi...

#19: On today’s episode of  Signal in the Noise , we sit down with Bob Feldman — a communications veteran with a remarkable career spanning leadership roles, industry accolades, and bold ideas for the future of the function. The conversation centers on how communications is evolving through integration - both the integration of specialized boutique agencies with global capabilities, and the integr...

#18: On today's episode of Signal in the Noise, we sit down with  Guga Peccicacco , PR & Communications Manager at Infor, a cloud-based, industry-specific enterprise software. In this insightful conversation, we cover Guga's fascinating background before his move to PR & Comms. He also shares some of his favorite  hot takes , like why Guga believes we're in the golden era of PR, why PR nee...

#17: On today's episode of Signal in the Noise, we have a special guest and colleague join us: Alexandre Pinto, SVP of AI at Signal AI. We get a crash course in all things AI - including Agentic AI, LLMs, and retrieval-augmented generation (RAG). We cover your most pressing questions about AI, including: What is an AI agent, and how are they being deployed in the corporate context? How our AI...

#16 In this episode, we sit down with Norman Guadagno to discuss the evolving landscape of marketing, AI, and career growth. Norman explores how marketers can effectively communicate value rather than just features, emphasizing the importance of aligning marketing efforts with corporate strategy. He shares insights on how AI serves as a transformative tool, enhancing strategic thinking and enablin...

#15: In this episode, we sit down with Robert Melstein, Lead Director of Corporate Communications at CVS, to explore how strategic communications can drive business results. Robert shares insights on crafting messages that resonate, understanding the user journey, and the critical link between communications and corporate reputation. He also dives into the tools and qualitative data that prove com...

#14: In this episode, we sit down with Evan Escobedo, a PR innovator who developed the Media Impact Scoring Model at Western Union. Evan shares his approach to redefining PR metrics, blending prominence, salience, and other factors to align efforts with business goals. He also discusses balancing AI tools with human insights to capture nuance and drive meaningful impact, offering practical ways to...

#13: In this episode, we sit down with Tanya Ridd, a communications powerhouse with experience leading comms for iconic brands like Apple, Spotify, Polestar, and Snap. Tanya delves into the importance of keeping the product front and center to build a strong brand, crafting a core message that evolves with the times, and uncovering an organization’s authentic voice to create lasting impact. We als...

#12: In this episode, we sit down with Ryan Heath, Head of Communications and PR at Robin AI, a company reshaping business deals with innovative AI solutions. Ryan shares his path to joining Robin AI and how the company’s compelling vision and leadership inspired him. He offers thoughtful insights on building effective communication strategies, the value of strong relationships, and how empathy an...

#11: In today’s episode, we’re joined by Alan Schwarz, Assistant Managing Editor at Forbes. We take a deep dive into the creation of the Forbes Best Companies and the newly launched Most Trusted Companies rankings. Alan offers an inside look at the collaborative process that brought these lists to fruition, the intricate methodology behind measuring trust and excellence, and the fascinating (and s...

#10: In today’s episode, we’re joined by Dan Morrison, who brings a wealth of experience and knowledge to our conversation. We explore the power of thought leadership in building authority and the importance of crafting a consistent narrative that resonates over time. As a professor, Dan is passionate about shaping the next generation of critical thinkers and shares his optimistic view on how AI c...

#9: In today’s episode, we sit down with Ernesto Anguillafrom Bain Capital to explore the critical role communication plays in driving business success. Ernie shares his insights on maintaining focus, avoiding distractions, and scaling operations effectively. We also delve into the concept of managing, not controlling, the narrative in communication. Ernie talks about Bain’s journey of codifying t...

#8: This episode features Jennie Hardin, VP of ezCater. She takes us through her inspiring career journey. She explains how ezCater transformed from supporting sales reps with meals to becoming a leading food tech platform for workplaces. Jennie emphasizes the importance of disciplined and consistent messaging, combining human-driven insights with data to craft effective strategies. She also delve...

#7: This episode features Adam Grossman, Chief Marketing Officer of the Boston Red Sox. The discussion covers how a baseball team could exist as both a private business and a public institution, including the responsibility to fans; why Adam focuses on marketing to people on their terms; and the challenge of blending history and tradition with big, bold marketing swings. Signal in the Noise is hos...

#6: In this episode, we chat with Kareen Atkinson, Senior Director of Communications of the New York City Department of Education. We dive into her career arc and how that’s evolved into her expansive role at the DOE; The marriage between internal and external comms, and how her team cascades a message across a myriad of audiences; Why every Communicator needs to read to expand their perspective,...

#5: Today's episode features Gina Judge , Vice President of Communications at PepsiCo . We hear her insights on a people-forward approach to leveraging employees as ambassadors and reputation builders, why empathy and understanding your audience are crucial across key touch points, and how to approach communications with a data-driven strategy. Signal in the Noise is hosted by Daniel Gaynor ,...

#4: Today's episode features an inspiring conversation with Koley Corte, Chief Marketing Officer and Head of Customer Insights and Analysis ofMetLife. Koley shares her impressive journey to the top of a Fortune 100 company, highlighting her relentless pursuit of knowledge and passion for innovation. We explore her insights on AI’s impact on marketing, the importance of healthy team friction, a...

#3: This episode of Signal in the Noise features Dana Rowe, the Digital Communications Lead of the Global Oncology Business Unit (GOBU) of Takeda. Dana takes us through her career journey in communications and her transition into the healthcare sector. We delve into how Takeda embraces data and digital transformation to craft a standout communications strategy in an industry often plagued by unifo...

#2: In this episode, we dive into Dan Nestle's journey to his role of LIXIL, a company dedicated to providing clean water access for all. We discuss the importance of content leadership and measurement, how "data in the formula" is the answer, and the AI tools - both generative and discriminative - make a difference for Dan. He emphasizes continuous exploration and the crucial role o...

#1: In our first episode of Signal in the Noise, co-hosts Shann Biglione and Dan Gaynor discuss the complexities of crafting an authentic brand story and the evolving connection between humans and machines. We'll discuss the importance of distinctiveness and how to effectively engage with your narratives to turn insights into action. Join us as we break down the framework through three key bui...

Welcome to our new podcast, Signal in the Noise, dedicated to helping today's business leaders navigate the complexities of decision-making by leveraging data and groundbreaking technology. This episode features Shann Biglione introducing the new series. We will be welcoming guests who work in the world of PR and communications, risk management, CEOs, and heads of products to help you navigate...